Who doesn’t like a shortcut? In this business, most managers will complain that their employees take too many shortcuts. But, in this case, why not have your customers take the shortcut. Having a shortcut URL will make it easier for a customer to remember your web address. The dealership I work for is All American Ford in Old Bridge which respectively has a long web address (www.allamericanfordinoldbridge.com). Every time an employee or I give out the web address, the first response from a customer is "wow, that’s a long address." This is when an idea sparked in my head. Why not a shortcut URL? Other companies like Overstock.com, or o.co have implemented a shortcut URL with great success. I decided to give this a shot considering the URL was available and at minimal cost we started our own shortcut URL, obford.co, which goes directly to our home page. We have started a whole campaign for this shortcut URL on our website under our logo, on business cards, ema...