Auto Dealer Traffic Launches Advanced SEM/SEO

and Online Inventory Marketing Services Suite

Maximizes Dealership Web Site Traffic and Conversions

COLUMBUS, Ohio (October 6, 2008) — SEM pioneer Auto Dealer Traffic, Inc. (ADT), the retail automotive industry’s leading pay for performance Internet marketing company, today announced the release of SEM Accelerator, SEO Overdrive and SIM Full Throttle, a new benchmark in search engine marketing, search engine optimization and online inventory marketing services for dealers.  The new services suite uses ADT’s proprietary, highly advanced Internet marketing technology to quickly and easily maximize dealership Web site traffic from new and used vehicle in-market consumers, resulting in increased sales conversions.  Dealers pay month-to-month with no long-term contract commitments, and only for top placement on organic search rankings.

“Since ADT was founded in 2001, many companies have tried to imitate our Internet marketing technology, but no one has been able to really duplicate it,” said Larry Tabloff, vice president of sales for Auto Dealer Traffic.  “Our new product suite not only streamlines the entire SEM/SEO process, it dramatically increases the dealership’s online presence and number of auto shoppers directed to their site.”

ADT’s SEM Accelerator is a new Pay Per Click service aimed at all phases of the purchasing funnel that can start producing results in as little as three days.   Unique ad creatives support all brands of cars in a dealer’s inventory with call-to-actions.  On-going ad copy is regularly optimized to insure best results.  SEM Accelerator also includes call-tracking numbers so dealers can monitor ROI.

SEO Overdrive optimizes Web site pages for search engines using Keyword IQ, which determines the most strategic and effective placement of keyword phrases on the dealer’s Web site. SEO Overdrive is available in 2 unique pay for performance packages in which dealers only pay for their keyword phrases when the dealership appears in the top 10 search results over a thirty-day period.  ADT’s in-depth reporting features let dealers track how their site is ranking in search results to insure performance accountability, and shows all keyword results for Google, MSN and Yahoo.

SIM Full Throttle solves the problem search engines have reading and indexing dynamic content such as new and used vehicle inventory listings.  With SIM Full Throttle, dealers can now optimize their dynamic pages so that every page is visible to search engines and can be found by consumers. 

Dealers can also use SIM Full Throttle to create optimized inventory feeds for syndication to automotive vertical search engines and classified sites.  This feature is fully automated, requiring no technical integration or additional software.  Traffic analysis reports can be generated by date and details showing the visitor’s IP address, host browser, referrer, search engine used and query Information.

Services can be purchased individually, or as a group all with a month-to-month service agreement.  “We understand today’s market and economic challenges.  Dealers want and need solutions that produce results.  They don’t want to be locked into lengthy contracts,” said Tabloff.  “ADT believes that the vendor dealership relationship is a partnership, and vendors need to be held accountable for the success of the programs they sell to their dealer clients.”