Community

Share your automotive expertise

2 Write a Blog Post

Filed in: Marketing, New Car, Used Car

Dealers Using AutoFerret’s AVA Achieve Average Lead Closing Rates of 28%

 

Bellingham, WA—February 13th, 2012—AutoFerret.com announced today that vehicle sales data analyzed during the month of January 2012 reveals that its Automated Virtual Assistant (AVA), offers proven ROI for auto dealerships. Eight random dealerships that use AVA allowed AutoFerret.com to access their data for the purpose of analyzing ROI. The average closing rate on leads contacted by AVA was 27.8%, compared with an industry average of 6-12%. Additionally, AutoFerret.com conducted a ReEngage Campaign with AVA over the course of the month, which resulted in an average 39.5 vehicles that were sold to old leads.

“We’ve always known AVA produced great results based on her lead engagement rates and the high retention rate from our dealers using AVA,” said Ben Brigham, President & CEO of AutoFerret.com. “This recent analysis confirms what we have long suspected, which is that AVA really does produce dramatic results for dealers.”

AVA is an artificial, “military grade” intelligence technology that carries on a conversation with leads over e-mail, engages them, validates their intent to purchase, sets up phone appointments for the sales staff and follows up to make sure no leads slip through the cracks. Potential customers believe they are exchanging emails with a customer service representative and don’t know that AVA is a virtual assistant.

Leads contacted during the time period of the analysis were a random mix of new and old leads from more than 50+ sources, including a dealer’s web site, independent lead providers and manufacturers. The eight dealerships that participated in the analysis were randomly chosen and of varying size, brand and market.

The analysis was divided into two parts: AVA working fresh leads in real-time, and AVA working old leads from the past six months. The average closing rate on fresh leads contacted by AVA was 27.8%, compared to an industry overall average closing rate of 6-12%. The store with the lowest closing rate was 21.9% and the store with the highest closing rate was 35.1%. The closing rates referred to are not AVA’s closing rate: AVA does not sell cars; she helps the dealership’s sales staff sell more cars.

The average number of vehicles sold during the one-month long AVA ReEngage Campaign was 39.5 vehicles. The store with the lowest count of vehicles sold to old leads showed 11 vehicles sold on 243 leads, and the store with the highest count of vehicles sold to customers sold 66 vehicles on 1811 old leads. The AVA ReEngage Campaign mines the dealership’s database for leads up to six months old. AVA then identifies the customers still in market, re-engages them and hands them off to the sales staff.

“This is found money for the dealerships as their Internet departments are often overwhelmed with today’s leads and more recent leads,” said Brigham. “It would be almost impossible and not very cost effective to have the sales staff reach out on a continual basis to every lead in the system up to six months old.”

Also it was found that of the total number of customers who purchased vehicles from these dealerships during the month of January, AVA had been in communication with 49.4% of them. Her involvement in approximately half of the stores’ business makes her a valuable asset to an Internet department’s sales staff. AVA never tires, takes a break or gets discouraged—she just continues to mine leads, contact fresh leads and notifies the sales staff when she sets appointments.

AVA is available directly from AutoFerret.com or through its partner reseller, AutoUSA Internet Sales Solutions.

 

About AutoFerret

AutoFerret.com is a fast-growing Internet technology company, founded in 2007 and based in Bellingham WA. AutoFerret develops cutting-edge web technologies, including inventory syndication tools, Facebook Apps and AVA. There are currently more than 3,000 automobile dealers across the United States, Canada, England, and Australia using one or more AutoFerret technologies. AutoFerret strives to maintain a highly successful and satisfied customer base by being agile, hyper-responsive, and creative in all aspects of their business. AutoFerret’s philosophy is to move quickly and decisively in response to customer feedback. For more information about AutoFerret.com, visit www.AutoFerret.com or call Ben Brigham at (888) 633-7738.

# # #

You must be logged in to comment

Login Create an account

Add your comments:

   

Industry Press Releases' Recent Posts

Related Posts

  • Does Social Media Sell? A Harvard Professor Says No

    An interesting article published in the Harvard Business Review by a Harvard professor makes some claims that many would argue against. Senior Lecturer, Frank Cespedes, argues that social media doesn’t affect the bottom line for companies and, due to that, is a waste of time. Perhaps the most compelling reason for his conclusion is that the available metrics focus mainly on “likes, tweets, reviews, and click-through-rates…not cause-and-effect links between medium and market results.” Cespedes argues that services that sell followers and likes devalue most social media interaction in terms of data value. Read post

  • DMEautomotive Offering New Services to FCA US LLC MarketCenter

        DMEautomotive’s innovative mobile app, call management program and parts lead generation now available to Alpha Romeo, Chrysler, Dodge, Fiat, Jeep and RAM dealers Daytona Beach, FL – March 31, 2015 – DMEautomotive today announced that it is adding services to its long-standing relationship with the Fiat Chrysler Automobiles (FCA) MarketCenter, an online marketplace designed for Alpha Romeo, Chrysler, Dodge, Jeep, Fiat and RAM dealers. DMEa has been offering services as a MarketCenter supplier for 9 years, through its Wholesale Parts Lead-generation program. Among its industry-leading marketing programs now available through MarketCenter are Driver Connect, the industry-leading, dealer-branded mobile app; and MasterCall, a highly effective inbound and outbound call-management program.   “We are proud to extend our long-standing relationship with FCA MarketCenter to include services that, in light of mobile’s skyrocketing popularity and the influx of incoming calls,...Read post

  • When Should You Kiss Your Customers?

    Yes--KISS your customers. Would they get freaked out? Perhaps... So, thankfully I am talking about KISS as the acronym. Go ahead and put your chapstick away. KISS Keep It Simple, Stupid. Now, I am not in love with the stupid part, but keeping it simple is necessary when talking to customers--especially customers looking to purchase a car. How many times have we potentially talked a customer out of a car because we sent an email with too much, overly complicated, overly specific information. OR we were on the phone with a customer and over-answered questions which introduced new, more complex questions. It is time to apply KISS to our connections and conversations with our customers. Here are some steps that will help guide your BDC or Internet Department towards the simple and effective way to communicate with your customers in an honest, transparent, and positive way. Use Scripts: There is always the discussion of whether scripts make your BDC sound….well s...Read post

  • Automotive Sales Could Grow 24% if Retail Experience Improved

      56% would buy more often if the dealership process was not so difficult New research from DrivingSales identifies how the growing gap between consumer expectations and the current automotive buying process is suppressing car sales volume   New York – March 31, 2015 – Automotive sales could grow up to 24% if the retail experience improves, according to key findings released today from a new research initiative from DrivingSales.  The DrivingSales Consumer Experience Study is based on a 16 month-long ethnographic and quantitative research initiative with over 1,300 shopper and buyers and looks at the rational and emotional factors that cause modern automotive shoppers to connect, or disconnect, with automotive dealers in the buying process.    “Yesterday’s formula for automotive retail success is deterring consumers and suppressing sales volume.  Our research shows the key to sales success today is building trust through an open and transparent customer experience a...Read post

  • Social Media, the Puppy

    My wife recently decided it was high time to get a pet dog for the family. I had been delaying this decision since my wife and I first moved in together (years and years ago). I just wasn’t ready for the responsibility. (And, on top of that, I’m allergic). Nonetheless, almost 15 years and two sons later, I acquiesced and began researching a suitable breed. Long story short, we decided upon a Havanese. We researched breeders, investigated, awaited a litter, and picked up our new puppy.  Cute as can be, I realize that this ball of hair will be essential to the growth and development of my children. But these first few weeks have been a lot of work. To tie this together, I was recently honored to have been hired by Jacuzzi corporate to speak at their International conference on the subject matters of lead management and process improvement. Even though I was the one to be dispensing knowledge onto the audience of franchise owners and manufacturer reps, I was able to walk away with m...Read post

  • Reviews...how much do they really help

    We really push getting reviews on  the sales side. We use Dealerrater and also push people to do reviews on google plus. We average about ten a week. We do the ocasional spiff for reviews but do not do it all of the time.   My question for the community is does this really help the dealership? We have a person that is responsikble for responding to every reciew....good or bad. We recently one dealer rater dealer of the year  for Florida (Hyundai).   I am also wandering if these have any seo value as well.   ...Read post

  • Why 24/7 is the Name of the Game for Dealer Chat

    As website communication tools go, chat has grown at the fastest rate of adoption on car dealer websites for years. It’s not new, but more dealers are embracing what chat can do for them to engage with people visiting their website. There are two primary reasons that it wasn’t a fad that died away like so many other website addons over the years. First, it is an ideal method of communication for the expanding number of people who prefer to use their phones for texting rather than calls. Our society is shifting towards testing as more people embrace it and chat is the closest thing to that type of communication available on a dealer’s website. Forms and emails do not have the real-time dialogue abilities that text and chat have. Scientific research has shown that many people avoid calling a dealership (or any business) as much as possible because they no longer possess the pacing control. With chat or texting, they determine when and how they reply. On the phone, it’s more d...Read post

  • Basic Principles of Landing Pages

    In the broadest sense of the term, landing pages refer to whatever pages on a website you are sending a potential shopper.  Typically, the traffic to landing pages comes from some form of marketing such as blogs or social media.  For landing pages that drive direct actions (conversions), a few key differences separate these pages from other pages on a dealership site. Conversion-driving landing pages tend to be a bit stripped down in comparison to a normal website page.  The goal with most marketing is to create a path or funnel for the customer to follow.  Having lots of other options on the page such as social media share buttons, or even site menus, can distract a user from that path. Landing page text tends to be simplistic, with a headline displaying a key benefit of whatever product or service is being sold along with some bullet points for details.  This is usually followed by a call to action.  Attention-getting call to action buttons help push shoppers in the right dir...Read post