Community

Share your automotive expertise

2 Write a Blog Post

Filed in: Marketing, New Car, Used Car

Dealers Using AutoFerret’s AVA Achieve Average Lead Closing Rates of 28%

 

Bellingham, WA—February 13th, 2012—AutoFerret.com announced today that vehicle sales data analyzed during the month of January 2012 reveals that its Automated Virtual Assistant (AVA), offers proven ROI for auto dealerships. Eight random dealerships that use AVA allowed AutoFerret.com to access their data for the purpose of analyzing ROI. The average closing rate on leads contacted by AVA was 27.8%, compared with an industry average of 6-12%. Additionally, AutoFerret.com conducted a ReEngage Campaign with AVA over the course of the month, which resulted in an average 39.5 vehicles that were sold to old leads.

“We’ve always known AVA produced great results based on her lead engagement rates and the high retention rate from our dealers using AVA,” said Ben Brigham, President & CEO of AutoFerret.com. “This recent analysis confirms what we have long suspected, which is that AVA really does produce dramatic results for dealers.”

AVA is an artificial, “military grade” intelligence technology that carries on a conversation with leads over e-mail, engages them, validates their intent to purchase, sets up phone appointments for the sales staff and follows up to make sure no leads slip through the cracks. Potential customers believe they are exchanging emails with a customer service representative and don’t know that AVA is a virtual assistant.

Leads contacted during the time period of the analysis were a random mix of new and old leads from more than 50+ sources, including a dealer’s web site, independent lead providers and manufacturers. The eight dealerships that participated in the analysis were randomly chosen and of varying size, brand and market.

The analysis was divided into two parts: AVA working fresh leads in real-time, and AVA working old leads from the past six months. The average closing rate on fresh leads contacted by AVA was 27.8%, compared to an industry overall average closing rate of 6-12%. The store with the lowest closing rate was 21.9% and the store with the highest closing rate was 35.1%. The closing rates referred to are not AVA’s closing rate: AVA does not sell cars; she helps the dealership’s sales staff sell more cars.

The average number of vehicles sold during the one-month long AVA ReEngage Campaign was 39.5 vehicles. The store with the lowest count of vehicles sold to old leads showed 11 vehicles sold on 243 leads, and the store with the highest count of vehicles sold to customers sold 66 vehicles on 1811 old leads. The AVA ReEngage Campaign mines the dealership’s database for leads up to six months old. AVA then identifies the customers still in market, re-engages them and hands them off to the sales staff.

“This is found money for the dealerships as their Internet departments are often overwhelmed with today’s leads and more recent leads,” said Brigham. “It would be almost impossible and not very cost effective to have the sales staff reach out on a continual basis to every lead in the system up to six months old.”

Also it was found that of the total number of customers who purchased vehicles from these dealerships during the month of January, AVA had been in communication with 49.4% of them. Her involvement in approximately half of the stores’ business makes her a valuable asset to an Internet department’s sales staff. AVA never tires, takes a break or gets discouraged—she just continues to mine leads, contact fresh leads and notifies the sales staff when she sets appointments.

AVA is available directly from AutoFerret.com or through its partner reseller, AutoUSA Internet Sales Solutions.

 

About AutoFerret

AutoFerret.com is a fast-growing Internet technology company, founded in 2007 and based in Bellingham WA. AutoFerret develops cutting-edge web technologies, including inventory syndication tools, Facebook Apps and AVA. There are currently more than 3,000 automobile dealers across the United States, Canada, England, and Australia using one or more AutoFerret technologies. AutoFerret strives to maintain a highly successful and satisfied customer base by being agile, hyper-responsive, and creative in all aspects of their business. AutoFerret’s philosophy is to move quickly and decisively in response to customer feedback. For more information about AutoFerret.com, visit www.AutoFerret.com or call Ben Brigham at (888) 633-7738.

# # #

You must be logged in to comment

Login Create an account

Add your comments:

   

Industry Press Releases' Recent Posts

Related Posts

  • Creating an Effective Email Marketing Strategy for a World of Mobile Users

    Mobile phones are a fact of life, and are growing fast. A 2014 Pew Research Center study found that smartphone use among US adults grew from 35% to 56% from May 2011 to May 2013. With growth that fast, dealers need to think mobile – it is definitely the future of our business! Read post

    By Cobalt on December 17, 2014

  • Announcing: Dealer Engage Sonar

    Dealer Engage is excited to announce the launch of Sonar, a powerful lead tracking tool which provides complete behaviour and activity tracking to enable businesses to create highly effective targeted campaigns. Read post

  • 15 Candles On Our Cake

    Digital marketing company IMN (iMakeNews Inc.) celebrates its 15-year anniversary as a turnkey email newsletter and marketing service that helps automotive retailers create and distribute newsletters affordably, efficiently, and effectively. Read post

  • Inventory Photos – VDP Photo Ideas

    It’s common knowledge that a bulk of the selling on a dealer’s website occurs on a vehicle display page (VDP). Inventory photos of the actual vehicle are an aspect of a VDP that many dealers fail to give enough credit. Many times, this is the main selling point of the entire VDP! The first thing a dealer should do is look for stock photos in their website VDPs. These should be replaced with photos of the actual vehicle being sold as soon as possible. One does not need an expensive camera to take great inventory photos. Most modern cameras (including phone cameras) should suffice – provided the photos are all taken at uniform aspect ratios and in decent lighting. The best VDPs have 10 or more photos of the vehicle. The main photo should show the best angle of the automobile, and could be a profile shot or a 3/4 shot of the driver’s side. For dealers that are unsure of what other kinds of inventory photos to take, some options for exterior shots might include straight on, lowe...Read post

  • More Traffic or Better Converting Websites? Why Choose?

    In our blog post about the two ways dealers can increase leads, I talked about the differences between driving more traffic as a strategy versus improving your websites ability to generate leads from the traffic it's already getting. This is on our blog and obviously I'm going to lean towards our own expertise when posting to my website, but here I'd like to point out the obvious: you don't have to choose one or the other. Why can't we have both? When I was a sales manager, I would hear about how this advertising campaign brought in weaker traffic or that campaign brought in too little traffic. We were always searching for the goose that would lay the golden egg - better foot traffic and more of it! Now that everything has gone digital, the old complaints are manifesting in the form of lead generation. Driving more shoppers to your website can help you generate more leads and improving the way that website converts them can do the same. Let's look at the math to see which is bett...Read post

  • Don’t Be So Serious!

    A little over a month ago, a couple of employees at a car dealership in Illinois published a music video on YouTube titled “Keys In A Box,” which parodied a sketch from Saturday Night Live. These two individuals proceeded to have a great time and showcased their dealership in a creative and fun way. Their reward? Over 67,000 views in just one month, as well as compliments from Jalopnik, Edmunds and AdWeek. I wouldn’t be surprised if this helps place the dealership top-of-mind when a local customer is ready to buy their next vehicle.       Having fun with your branding and being creative with any videos can help you stay top-of-mind with your customer base. Think of the Volkswagen commercial that debuted a few Super Bowls ago – the one where the little kid dressed as Darth Vader and ran around trying to use the “Force.” It was a huge hit and created a lot of media interest and created quite a firestorm on social media.   But why do videos like these stay in our m...Read post

  • Pop Quiz - Are you a Jay Prichett dealership or a Phil Dunphy dealership?

    ABC's Modern Family takes on a controversial subject: How painful (really) is the dealership experience. This popular show should have dealers everywhere thinking about their own consumer experience. If you missed it, here's a short recap as well as questions you should be asking yourself to make sure you are not a "Jay" dealer.Read post

  • Software vs Strategy and the Power of Insanity in the Face of Oblivion

    From a business perspective, there's really only one choice for marketing vendors. Software sells. It's easier to sell to businesses, particularly in the automotive industry. It's easier to sell a software company to a larger entity. Software is scalable. Strategy is too confining. Strategy relies too much on people. It isn't scalable in most circumstances. Unlike software, the more that dealers start using a particular strategy, the less effective it becomes. Anyone wanting to build a successful digital marketing company in the automotive industry should definitely choose building software over building strategies. To build a company that's based upon strategies is absolutely insane. I like being insane. It's good for the digestion. Car dealers have the potential luxury of being able to take software and build strategies around them. Vendors can as well, but it's much riskier to do so. There are several companies who were built around the concept of supplying like-gated contests ...Read post