Community

Share your automotive expertise

2 Write a Blog Post

XTIME Integration a Huge Success

By Industry Press Releases on Apr 18, 2012

A discussion at NADA led the Digital Dealership System to consider an opportunity in custom digital signage that was originally not considered - XTIME Signage.

XTIME (as with Time Highway) offers the service department a way for customers to visually see who is working on their car, how long it has been in service and approximate the total amount of waiting time.

XTIME includes a system that can display this content on a monitor and even supports a ticker and marketing. One thought from the corporate office was that customers were already using this system and our developmental energy should be focused elsewhere. Until NADA 2012.

Several XTIME customers approached the Digital Dealership System booth looking for a solution to show XTIME that had more functionality and "looked better" then the canned system offered by XTIME. They also wanted to add their own look and feel to the system, incorporating news tickers and our other offerings.

xtime xtime vertical

Several systems were developed and installed, both horizontal and vertical, with the flexibility of the standard systems, integrating with XTIME (and Time Highway). Now, customers have a complete HD Experience with their content in a simple solution that works simply by connecting the media player to the TV. At their leisure the customer can go in and update the system to show current specials and update the ticker message.

The horizontal screen is programmed to show the XTIME for 2 minutes and then rotate through 2 - 15 second service ads and then back. The value of the system is the focus that customers have on it, constantly looking for updates like a second hand counting down. (timing and ad numbers can be adjusted per individual install)

The marketing on the screen can take advantage of the attention the screen gets by directly speaking to customers -- ie. "While you're waiting on your car to get services, check out our new car inventory" or "If you came in for an oil change, how would you like to save 50% on future oil changes - ask us how"

The vertical system is ideal for showing a variety of content, including XTIME, Marketing, Car Information and Ticker. This system can even rotate between the show setup above and a full page Menu Board. The possibilities are endless due to the real estate that can be utilized.

The Digital Dealership System is setup to meet the needs of our customers. Sometimes, we don't know the needs until they tell us. Now, as we roll out more and more XTIME / Time Highway Systems across the country, customers will understand the benefits of the product and utilizing a simple, custom setup and interface in full HD.

The Digital Dealership System is a complete signage solution. Visit our website for a comprehensive list of offerings including live signs of our product, features and images / videos of installs.

The Digital Dealership System offers customized Digital Signage solutions for the Automotive Industry. Headquartered in West Palm Beach, FL and founded in 2008, Digital Dealership System, INC offers a digital internal marketing solution for dealerships. Contact: press@ddsmail.co


press@ddsmail.co


twitter: @digitaldealers
web: www.digitaldealershipsystem.com
blog: www.fouronthefloorblog.com

You must be logged in to comment

Login Create an account

Add your comments:

   

Industry Press Releases' Recent Posts

Related Posts

  • Buying a Car? Look at the Benefits of Leasing!

    Did you know that last year, women purchased an estimated 27 million vehicles? That is the equivalent of cars a day at new and used car dealerships. Women are now the fastest growing segment of vehicle buyers and car dealerships are taking notice. To that end, there is much more flexibility when buying a car more than ever! It seems that women are still more reluctant than men when it comes to the advantages of leasing a car. With the car industry back on its feet after the recession, leasing is at a high of 28% of all new car purchases. This educational article from Women-Drivers.com offers insights into some “traditional” objections as well as provides a more updated, informed perspective on leasing and its benefits for anyone considering going to the dealership soon. (And, for those that believe ‘buying a car outright’ is the only way to go, consider that over one-third of car purchases today are leased for 72 months. Just because you buy a car does not mean you own your c...Read post

  • Are Service Customers Defecting Due to Trust and Price Transparency?

    A recently released white paper based on a collaborative study between Cars.com and GFK, reported that consumers are leaving dealership service in favor of independents due to a lack of trust and price transparency. The lack of price transparency in parts and service are cited as key reasons that consumer perception leans towards independent automotive service providers. According to the white paper study, these can be overcome through better digital marketing. The white paper suggests that dealers should put a greater focus on increasing the digital presence of their parts and service departments and also promote their superior technicians and parts and labor warranties. I have no doubt that dealerships should increase their fixed ops digital marketing to counteract the traction independent and major chains have achieved in their marketing efforts as the study suggests. However, the recent 2014 J.D. Power U.S. Customer Service Index Study that I wrote about last week, reported that...Read post

  • Marketing to Millennials: The Data

    Here’s how it goes down: Millennials will just look up your business on their phone and read the reviews. A 2013 Dimensional Research Survey found that 90% of consumers are influenced by seeing positive online testimonials, while 86% were influenced by negative ones. Read post

  • Will Google's Knowledge Graph Impact Your SEO?

    by Ben Brockhaus-Hall, Cobalt SEO Specialist | Whether you're an SEO enthusiast or you only dabble in dealer SEO, you’ve probably noticed how organic search has changed. When you search for something on Google, the search engine results page (SERP) is A LOT different than it was even just a year ago. Here's what you need to know about the Knowledge Graph & how it can help you dominate the new-look SERPs when shoppers are searching for your dealership. Read post

  • Is Facebook set to launch a Mobile Ad Network?

    If the rumors prove true, this would mean that the social networking company with over a billion users is going to leverage, as only they are able, their large collection of user data. Facebook users, by interacting on its platform, actually keep the company updated to some extent on changes regarding what they like and may purchase. That kind of insight is very appealing from a marketing perspective.Read post

  • Automotive Management Training: Recycling Your Perspective

    No matter your experience or wisdom, recycle your thinking to the time you were a seedling. Stay green and let yourself grow!Read post

  • What Is Anticipatory Customer Service?

    A fascinating article in Forbes shared a concept that is increasingly winning over customers. In the article, the author described what he termed “anticipatory customer service” as “a customer experience that manages to serve even the unexpressed wishes and needs of your customers through the use of technology and automation.” People are busy. A gesture such as an emailed service reminder that a customer can view when they have time in their hectic schedule, is certainly appreciated by many. However, Anticipatory Customer Service takes this to another level. Depending on the circumstances and the customer preferences, not only would you e-mail the customer, you would also call them, send a text message and then a letter as well. This method works well for customers who want this communication. When a customer drops their car off for service, they want to be kept up-to-date on progress and completion.  If they’re in a meeting, they might prefer a text message. While if the...Read post

  • Is a PPC Service Really Worth 20%? The Math Doesn't Add Up.

    I really don't know who I'm going to offend on this one. We've been researching so many vendors over the last couple of months that work with chat, lead-gen widgets, and website platforms themselves that we haven't taken the time to explore PPC vendors. Maybe that's why I was blindsided to find out that there are at least two vendors out there charging 20% and one that we found who is charging 25%. Is it me or is this insane? We'll put aside the 25% vendor for now. I'm hopeful that it's some sort of accounting mistake or something. Focusing on the 20% charge, it really bugs me that this may be more common than I ever knew. I've always hung around the organic side of search, so PPC hasn't been a focus. With that said, I've managed dozens of PPC campaigns over the years and I could never imagine charging anything other than a flat fee. To me (and again, I might be on the wrong side of this argument and would be very open to some education on this one), if a dealership is spending $10...Read post