Auto Industry Press Releases

Galpin sells 110 cars in just over two weeks leveraging DealerSocket’s MoneyMaker technology

San Clemente, CA - January 26, 2010 - Leading automotive CRM provider DealerSocket announced today their role in assisting Galpin Ford to retain its title as the #1 Ford dealer in the nation for the 20^th straight year. Galpin utilized DealerSocket’s data mining technology, MoneyMaker, an add-on to their DealerSocket CRM solution, to mine the dealership’s existing customer database in order to quickly and easily find prospects most likely to buy.  In a period of just over two weeks, the MoneyMaker generated campaigns resulted in 110 cars sold, enabling Galpin Ford to narrowly edge out Bill Brown Ford and retain its #1 sales title.

“It was a battle to the end for the #1 spot,” said Bert Boeckmann, Owner of Galpin Motors. “Bill Brown Ford did a great job and was definitely a formidable opponent to be up against.  We pulled out all the stops and worked very hard to get our loyal customers back in the door.  In the end, those are the people who made this happen. DealerSocket’s MoneyMaker helped us develop very highly targeted campaigns to reach out to our long-time customers and the result was over one hundred vehicles sold in a very short period during the final month of the year.”

“For over a year now, our MoneyMaker and CallCenter products have been gaining momentum in the marketplace and helping dealers sell and service more cars, while saving money on their marketing campaigns which is especially critical during these rough economic times.   Every day we hear dealership success stories, but this is definitely one of the most visible success stories to date,” said Matt Redden, Vice President of Sales for DealerSocket. “We are extremely happy for our friends at Galpin and are proud to have played a role in their success.”

MoneyMaker is an advanced data mining tool which can be either combined with the DealerSocket CRM solution or used as a stand-alone product.  This easy, yet powerful tool helps auto dealers identify customers and prospects most likely ready to buy a car or service based on factors such as those “in equity” in their vehicles, to lower a current payment and/or a customer’s APR or those who have not been in for service over a specified period of time.

About DealerSocket
DealerSocket provides the automotive industry with the most comprehensive Customer Relationship Management (CRM) and training solutions available in the market today, allowing auto dealers to save time, save money, and improve sales staff effectiveness with one consolidated product. With the power to manage sales, service, CSI, marketing and training, DealerSocket is the complete source for all customer facing automotive dealership departments.

DealerSocket’s core CRM is enhanced by a powerful data mining tool called MoneyMaker, an online process training university called Carmind and an efficient CallCenter solution. Top auto dealers are making their existing assets work harder and uncovering hidden revenue in leasing, sales and service through the use of DealerSocket’s MoneyMaker and CallCenter tools.  Dealers are also getting more out of their people through the DealerSocket Carmind training university.  These products can be used alone or in conjunction with the core CRM solution to provide an end-to-end marketing and revenue producing engine.

More than 50,000 users at over 1000 auto dealerships throughout the U.S. and Canada now leverage DealerSocket’s automotive CRM solution to optimize and manage marketing activities, sales processes, customer satisfaction and retention, and service department operations.

Based in San Clemente, California, DealerSocket has won numerous awards and industry recognition, including being named to the Inc. 5000 list two times, member of Red Herring 100 North America in 2009, Best Management Team in the 2009 American Business Awards and Best Overall Company in the 2008 International Business Awards.  DealerSocket is recognized by Deloitte & Touche as one of the fastest growing companies in North America.  For more information, call 949-900-0300, email info@dealersocket.com or visit www.dealersocket.com

San Clemente, CA - January 20, 2010 - Leading automotive CRM provider DealerSocket announced today the completed acquisition of Southern California-based Carmind (www.carmind.com), a provider of online sales training tools for the automotive dealer community. Founded in 2007 by a group of automotive sales veterans, Carmind’s mission has been to develop realistic sales training that would stick and where the principles taught could easily be applied by salespeople. Carmind’s courses are delivered through a series of multimedia courses filmed in a dealership environment, highlighting techniques proven successful in today’s marketplace and accessible to dealers 24/7. Carmind customers can choose which skills they would like their sales teams to focus on and automatically push related content to them in real-time.

“Carmind’s philosophy is simple, we explore real world scenarios in an entertaining and fast-paced style,” said Carmind founder Napoleon Rumteen. “As ‘car guys’ ourselves we understand sales professionals and have developed a successful formula that enables each individual to learn at their own pace. Our dealer customer-base is forward thinking and a good match for DealerSocket’s customer mindset. We are very excited to now be a part of the DealerSocket family.”

Carmind combines the latest in consumer research about buying attitudes and behaviors with up-to-date selling techniques in developing its multimedia curriculum.

“Carmind is a great fit for DealerSocket and non-DealerSocket customers alike,” said DealerSocket CEO and co-founder, Jonathan Ord. “Our company attitude is to make the most of your existing resources, which is exactly what Carmind enables dealers to do. Fun and engaging interactive training helps dealership personnel say and do the right things with customers at every point of contact. Having the option to couple Carmind with DealerSocket’s CRM solution will ensure dealers are doing everything they can to make the most of each and every sales and service opportunity.”

Carmind’s online training provides:

• Training scientifically developed the way the brain is tuned to learn
• Multimedia courses to stimulate both auditory and visual senses
• Short courses designed to complement the attention span of sales professionals
• Fresh and consistent weekly training
• 100% measured results

DealerSocket will market Carmind as a product line inside of the DealerSocket suite of products, and will employ the award winning DealerSocket sales force in reaching the dealer community throughout the US and Canada.

About DealerSocket
DealerSocket provides the automotive industry with the most comprehensive Customer Relationship Management (CRM) solution available to the market today, allowing auto dealers to save time, save money, and improve sales staff effectiveness with one consolidated product. With the power to manage sales, service, CSI and marketing, DealerSocket’s auto dealer CRM solution is one complete tool for all automotive dealership departments.

DealerSocket’s core CRM is enhanced by a powerful data mining tool called MoneyMaker and an efficient CallCenter solution. Top auto dealers are making their existing assets work harder and uncovering hidden revenue in leasing, sales and service through the use of DealerSocket’s MoneyMaker and CallCenter tools. These products can be used alone or in conjunction with the core CRM solution to provide an end-to-end marketing and revenue producing engine.

More than 50,000 users at over 1000 auto dealerships throughout the U.S. and Canada now leverage DealerSocket’s automotive CRM solution to optimize and manage marketing activities, sales processes, customer satisfaction and retention, and service department operations.

Based in San Clemente, California, DealerSocket has won numerous awards and industry recognition, including being named to the Inc. 5000 list two times, member of Red Herring 100 North America in 2009, Best Management Team in the 2009 American Business Awards and Best Overall Company in the 2008 International Business Awards.  DealerSocket is recognized by Deloitte & Touche as one of the fastest growing companies in North America.  For more information, call 949-900-0300, email info@dealersocket.com or visit www.dealersocket.com

Muinos brings over seventeen years auto industry experience and OEM insight to
leading auto dealer CRM provider

San Clemente, CA - Sept 2, 2009 - Leading automotive CRM provider DealerSocket, member of the Inc. 5000 and winner of the Red Herring North American 100 award, announced today the addition of industry pro Reuben Muinos to the DealerSocket management team as Director of Business Development. In his new role, Muinos will focus on continuing to grow DealerSocket’s OEM relationships and building additional business with large dealer groups.

Prior to joining DealerSocket, Reuben Muinos was with the Galpin Motors organization for a combined 17 years. In addition to being the number one volume Ford dealer in world for 19 consecutive years, Galpin is one of the most honored dealership groups in automotive history. Reuben has worked in many facets during his tenure at Galpin including E-commerce Director and technology advisor for all of Galpin’s franchises which includes Ford, Lincoln, Mercury, Mazda, Jaguar, Volvo, Honda, Aston Martin and Saturn. As e-Commerce Director, Reuben propelled Galpin Ford to the number one e-Commerce store in the nation according to Ford Motor Company. In addition to his experience at Galpin, Reuben has been a featured contributor to many top tier industry magazines, conferences and seminars. He has traveled the country providing advice to dealerships, OEMs and dealer groups on how to best use technology to drive sales.

“Reuben is an incredible asset and DealerSocket is very pleased to have a top notch industry veteran of his caliber join our team,” said Matt Redden, DealerSocket Vice President of Sales. ”DealerSocket has seen tremendous growth in our OEM and dealer group business. We have a focused offering for OEMs that enables better communication with dealers and visibility for the dealer and OEM to better interact and serve customers.  With Reuben on board and solely focused on building these relationships we anticipate continued growth and success in both areas.”

ABOUT DEALERSOCKET
With the power to manage sales, service, CSI and marketing, DealerSocket’s Customer Relationship Management solution is a single tool enabling all automotive dealership departments to achieve optimum results. DealerSocket provides dealers with the most comprehensive automotive CRM solution available today, allowing dealers to save critical time and money, while also increasing sales staff effectiveness.  More than 50,000 users at nearly 1000 dealerships throughout the U.S., Canada, U.K. and Australia now leverage DealerSocket’s automotive CRM solution to optimize and manage marketing activities, sales processes, customer satisfaction and retention, and service department operations.  Based in San Clemente, California, DealerSocket has won numerous awards and industry recognition, including being named Best Overall Company globally in the 2008 International Business Awards.  DealerSocket is recognized by Deloitte & Touche as one of the fastest growing companies in North America.  More information is available at www.dealersocket.com.