Community

Share your automotive expertise

2 Write a Blog Post

Another Vehicle Video Option for Dealers

By Bruce Etzcorn on Nov 26, 2010

Video, video, everywhere vehicle video.

Yes, this is another rant about how your dealership needs video of every vehicle on your website but it may not take the traditional spin. Stay with me, I've got a new idea for vehicle video that you may not have thought about.

As a car dealership you have a handful of vendors knocking at your door delivering vehicle video products complete with human voice overs, flashy graphics and a few other bells and whistles. These videos of your vehicles are sent to your website vendor (hopefully Dealer HD) daily where they automatically add these videos to the correct vehicle in your inventory. All of this is great but what if you don't need all the bells and whistles? What if you're looking to cut costs at your dealership? Either way, you still need vehicle video.

You've got amazing (free) video options.

Whether you're looking for cost-effective video production, an alternative method to create vehicle videos or looking to supplement existing vehicle videos on your dealership's website I've got a little secret for you... Animoto. Animoto's tag line is "the end of slideshows" and once you see a sample, you'll agree with them. Animoto takes the photos of your vehicle and produces amazing high-quality movies. I'm convinced that it doesn't matter what content you throw at Animoto, the end result will be a high-end video that you'll be proud to showcase on your dealership website. Check out a few samples at the Animoto showcase.

The process is extremely simple.

  1. Create a FREE account.
  2. Upload your vehicle photos.
  3. Choose your music.
  4. Title your video and give it a description.
  5. Render your video.

Animoto will start rendering your vehicle video and send you an email when it's ready. The process takes about 10 minutes or so depending on the amount of photos you used to create your masterpiece. Once completed your vehicle video will be available on the Animoto website where you can view, invite friends, share (on facebook, twitter and upload to youTube) or download a web quality version. The download link makes it all worth the price... wait, let's talk about that for a minute.

You pay for what you get.

For Personal use, Aminoto allows you to create an unlimited number 30 second videos for free. If you're looking for videos a bit longer than 30 seconds you'll want to opt for the $30 per year, All-Access Pass.

What you're dealership really needs to do is purchase the Pro package for $249.00 (per year). This gives you a business license and allows you to create an unlimited number of videos of any length for your dealer website. These vehicle videos can also be white-labeled, which strips the Animoto logo off of each video and replaces it with your dealership's logo. All of the packages include use of royalty-free music and the Professional package allows even more music to choose from. All of the pricing details can be found at Animoto pricing.

Is Animoto too good to be true?

To illustrate what a vehicle video may look like with Animoto I created a quick video from our EVOX stills for a BMW 650i Convertible. I chose one of Animoto's royalty free songs for the background but your dealership could upload a jingle instead. For an even more personalized touch, your dealership could produce a voice over track of the vehicle options and upload it. The platform is very flexible.

There is one obvious drawback to all of this. Someone at your dealership has to create each of these vehicle videos so don't go and cancel your contract with your vehicle video provider just yet. If you pride yourself in your dealership's DIY nature then go ahead and give Animoto a try but at this point I'd recommend it as a supplement to your existing vehicle video setup. The creation process is not all that bad. I have a great time creating videos. I use this often to put together photos that I take of personal events and everyone (and I mean everyone) loves the final product.

Comments

Bruce,

Great article. Do you know if the Pro account will allow you to bulk upload or even better have your inventory proider send photos?

Nov 30, 2010

The Pro account does allow bulk upload. Animoto has their Quick Start API ( http://dhd.fm/ectrGZ ) which allows applications (or your inventory provider) to easily send images, music and video clips to Animoto so you can make videos quickly. We're currently using this in our system and it really does speed up the process.

Nov 30, 2010

Bruce,
I am a pro member. I love Animoto, but how can i get the video from there to my vdp page?

Feb 17, 2014

Shannon,

I wrote this post quite some time ago while I was developing at Dealer HD. We integrated Animoto using their API. Which allowed us to send vehicle photos to Animoto and allow you to craft your video. Once complete, we'd pull in the published Animoto video. It wasn't too complicated.

Today (at Dealer Inspire) we have a unique system for pulling in video content from YouTube that can be shown on all vehicles, certain makes, certain models, or the individual stock number! Just get the video to your YouTube channel. We'll handle the rest.

Feb 18, 2014

Comments 1 - 4 of 4

You must be logged in to comment

Login Create an account

Add your comments:

   

Bruce Etzcorn's Recent Posts

Related Posts

  • 15 Tips to Make Blogging Easy

    I've said it before, and I'll say it again. Blogging is one of the most powerful things you can do for inbound and content marketing. Effective blogging can increase organic traffic to your website, but can also generate high-quality leads for your dealership. That's because people are going online every day (multiple times per day) to find information that will enrich and empower them. Whether they are looking for answers to questions or trying to decide on a place to eat, the whole idea behind the internet is to gain access to information. But despite its importance, many businesses find it to be a daunting task. If you're one of them, I understand the struggle. It's real. I've spent countless hours watching the cursor blink on my word processor hoping that a spark of inspiration would help me pound out two thousand words of genius. While those strokes of genius didn't happen very often, I've learned some tips about blogging along the way that have streamlined the process for ...Read post

  • How Having a Good Used Cars Selection Can Help Boost Your New Car Sales

    Some dealerships have found a good way to attract new car buyers to the dealership is to make sure they have a good selection of used cars that draw buyers to the lot which then gives their salespeople an opportunity to sell them a new car. It's a fact. Low prices will bring customers into your dealership. Often when people drive by a dealership and see good used cars at affordable prices they’ll stop in and look around just because they see cars they think are within their budget. Once they're in the dealership, it’s common for many of them to take the short walk from the used car area to the new cars section. That gives your salespeople a golden opportunity to make more new car sales. Another way a good used car selection helps new car sales is by giving buyers a chance to compare good used cars to great new cars. For the average car buyer, the choice is clear. New cars just look, smell, have better features, and drive better than used cars. Once a person is serious about buying a car, if you can show them how they can get a great new car for just a little more than a good used car, many of them will buy the new car. The key is to give them a clear comparison they can see and respond to. Read post

  • Show Love to Build Loyalty

    Earning, maintaining, and fostering relationships with customers is a large endeavor. You have to find new and inventive ways to keep your dealership top-of-mind to ensure they return to you for future vehicle needs. This month, OneCommand is promoting many ways to show love to customers. Here are three simple ideas for you to demonstrate your thanks and appreciation to customers to build loyalty. Make Your Dealership Personal Has anyone ever told you that it’s the little things that count? When building customer loyalty, it is absolutely true. Find ways to motivate your employees to make every interaction with customers personal, from how they approach a new customer on the lot to greeting a customer driving into your service drive, from spending time explaining a specific service to a customer to having fresh coffee in your waiting lounge. Each time there is an opportunity for your dealership to make a positive impression on a customer, encourage them to do so. It will go a long w...Read post

  • News for the Week of 2.4

    Consumers want to engage with brands they share a connection with. Just like forming any relationship, we gravitate toward those who share similar interests, likes, and causes—and that means your dealership will need to open up and show its personal side in order for consumers to get a sense of who you truly are. There are a few things you’ll want to keep in mind as you reach out to online consumers and share your dealership’s personality...Read post

  • How Lexus Gets Results Using Big Data

    Big data. Big deal? You bet!! Advertising technologies can enable greater alignment between OEM’s and dealers. That’s not in question. When used correctly, these technologies can create a more seamless, personalized, and differentiated brand experience in a very competitive marketplace. Just ask Lexus.Read post

  • Auto Dealers Spend Too Much on Multiple Marketing Companies AutoLoop Finds

    A majority of auto dealers are spending their marketing budgets inefficiently, according to AutoLoop, LLC. The leading provider of auto industry marketing and customer relationship management solutions found that dealers are spending too much money due to overlap in vendor services. “Using multiple marketing vendors, all with overlapping services and all communicating with your customers, is not a good strategy,” said John Bottone, Vice President of National Sales, AutoLoop. “More importantly, it leads to a frustrated customer base hit with a barrage of redundant and mixed messages.” “Trying to manage and integrate multiple marketing vendors also creates very inefficient dealership operations,” Bottone continued. “Many dealers I know are working with 2, 3, or even 4 (or more) vendors. Each one represents a software product that is communicating in some way with the dealer’s customers, sending multiple, uncoordinated messages. This type of overlap can cost thousands of dollars each month and inevitably results in contradictive messaging.” Read post

  • It’s like 1995 all over again! Do you want beachfront Real-Estate?

    The time has come and we will separate the forward thinkers from the rest! Read post

  • Level the Playing Field

    You’ve worked hard to ensure you have the best professionals in the business working at your dealership, so it makes sense that you’ll continue working hard to give them the edge they need when it comes to connecting with shoppers, creating relationships, and boosting sales. But things move quickly in today’s marketplace, and tools are continuously being updated. Consumers are in a rush to complete transactions, they show up at your dealership more informed than ever, and your professionals are under pressure to stay up-to-date and informed, as well as find new ways to engage and level with shoppers.Read post