Community

Share your automotive expertise

2 Write a Blog Post

Another Vehicle Video Option for Dealers

By Bruce Etzcorn on Nov 26, 2010

Video, video, everywhere vehicle video.

Yes, this is another rant about how your dealership needs video of every vehicle on your website but it may not take the traditional spin. Stay with me, I've got a new idea for vehicle video that you may not have thought about.

As a car dealership you have a handful of vendors knocking at your door delivering vehicle video products complete with human voice overs, flashy graphics and a few other bells and whistles. These videos of your vehicles are sent to your website vendor (hopefully Dealer HD) daily where they automatically add these videos to the correct vehicle in your inventory. All of this is great but what if you don't need all the bells and whistles? What if you're looking to cut costs at your dealership? Either way, you still need vehicle video.

You've got amazing (free) video options.

Whether you're looking for cost-effective video production, an alternative method to create vehicle videos or looking to supplement existing vehicle videos on your dealership's website I've got a little secret for you... Animoto. Animoto's tag line is "the end of slideshows" and once you see a sample, you'll agree with them. Animoto takes the photos of your vehicle and produces amazing high-quality movies. I'm convinced that it doesn't matter what content you throw at Animoto, the end result will be a high-end video that you'll be proud to showcase on your dealership website. Check out a few samples at the Animoto showcase.

The process is extremely simple.

  1. Create a FREE account.
  2. Upload your vehicle photos.
  3. Choose your music.
  4. Title your video and give it a description.
  5. Render your video.

Animoto will start rendering your vehicle video and send you an email when it's ready. The process takes about 10 minutes or so depending on the amount of photos you used to create your masterpiece. Once completed your vehicle video will be available on the Animoto website where you can view, invite friends, share (on facebook, twitter and upload to youTube) or download a web quality version. The download link makes it all worth the price... wait, let's talk about that for a minute.

You pay for what you get.

For Personal use, Aminoto allows you to create an unlimited number 30 second videos for free. If you're looking for videos a bit longer than 30 seconds you'll want to opt for the $30 per year, All-Access Pass.

What you're dealership really needs to do is purchase the Pro package for $249.00 (per year). This gives you a business license and allows you to create an unlimited number of videos of any length for your dealer website. These vehicle videos can also be white-labeled, which strips the Animoto logo off of each video and replaces it with your dealership's logo. All of the packages include use of royalty-free music and the Professional package allows even more music to choose from. All of the pricing details can be found at Animoto pricing.

Is Animoto too good to be true?

To illustrate what a vehicle video may look like with Animoto I created a quick video from our EVOX stills for a BMW 650i Convertible. I chose one of Animoto's royalty free songs for the background but your dealership could upload a jingle instead. For an even more personalized touch, your dealership could produce a voice over track of the vehicle options and upload it. The platform is very flexible.

There is one obvious drawback to all of this. Someone at your dealership has to create each of these vehicle videos so don't go and cancel your contract with your vehicle video provider just yet. If you pride yourself in your dealership's DIY nature then go ahead and give Animoto a try but at this point I'd recommend it as a supplement to your existing vehicle video setup. The creation process is not all that bad. I have a great time creating videos. I use this often to put together photos that I take of personal events and everyone (and I mean everyone) loves the final product.

Comments

Bruce,

Great article. Do you know if the Pro account will allow you to bulk upload or even better have your inventory proider send photos?

Nov 29, 2010

The Pro account does allow bulk upload. Animoto has their Quick Start API ( http://dhd.fm/ectrGZ ) which allows applications (or your inventory provider) to easily send images, music and video clips to Animoto so you can make videos quickly. We're currently using this in our system and it really does speed up the process.

Nov 29, 2010

Bruce,
I am a pro member. I love Animoto, but how can i get the video from there to my vdp page?

Feb 17, 2014

Shannon,

I wrote this post quite some time ago while I was developing at Dealer HD. We integrated Animoto using their API. Which allowed us to send vehicle photos to Animoto and allow you to craft your video. Once complete, we'd pull in the published Animoto video. It wasn't too complicated.

Today (at Dealer Inspire) we have a unique system for pulling in video content from YouTube that can be shown on all vehicles, certain makes, certain models, or the individual stock number! Just get the video to your YouTube channel. We'll handle the rest.

Feb 18, 2014

Comments 1 - 4 of 4

You must be logged in to comment

Login Create an account

Add your comments:

   

Bruce Etzcorn's Recent Posts

Related Posts

  • Familiarity and Focus - Two Reasons Why Mobile Advertising is Key

    It’s no secret that a majority of customers now browse and shop on their mobile devices.  While many businesses have mobile ads running, there are some key ways to think about these channels that should enlighten them as to why mobile advertising is more important than ever. Many people still use desktops and laptops every day.  However, most of these users also keep their mobile devices by their side the entire time.  When they are served an ad on a desktop or laptop, there is definitely a “third party” effect where the ad is in a way intruding on the user’s experience.  This makes the ad a little bit easier to ignore.  However, most people view their mobile devices as a bit more “personal” than their desktops and laptops.  Thus, when a user is served up mobile advertising, theoretically there is a slight increase in the chance that they will pay attention.  The shopper sees the mobile ad as slightly more legitimate in this fashion - they are more “familiar” wi...Read post

  • Defining the Digital Advertising Buzzwords That All Dealers Should Know

    Every industry has its own proprietary vocabulary to meet the unique demands of the work. Digital advertising is no exception. And since digital ads are nascent relative to the entire history of outbound marketing, confusion and misinformation are likely to surround the terminology that is helping shape the practice. So what are the digital advertising buzzwords you ought to know? We can help. We’ve compiled a glossary containing some of the most commonly used digital advertising terms. Read post

  • Why I Quit my 25 Year GM Job: My Exciting New Adventure into Online Deal Creation

    How can it be possible that I would leave a job I LOVE after 25 years?   The fact is that I have always liked to be ahead of the curve and today’s customers are rewarding evolving dealerships that offer true Online Deal Creation with real perfect payment – where all that is left is the test drive. Don’t believe this can be done? Well, I am convinced that it can – and the results prove it. In fact, after 35 years, I have decided to leave the world of automotive retail to join my wife, Kim Orr, and her team, to build our automotive industry marketing/branding company, DealerSuccess, into a tech heavyweight. Kim and her team spent the last year launching CloudEngage, an extraordinary geo-technology product. We have now ramped up to launch Virtual Deal, an online deal creator for the consumer that uses an innovative perfect payment DMS-integrated technology.   For the last 25 years I have worked at Dick Hannah Dealerships, most of the time as a GM for the Honda store. Whil...Read post

  • The Last Piece of the Digital Marketing Puzzle: Inter-Vendor Communication

    Pointing fingers. It's something that everyone at the dealership who has dealt with vendors over the years has experienced from time to time. The website provider to the inventory provider. The Inventory provider points to the pricing tool. The pricing tool points to the DMS. The DMS points to the website provider. Can't someone just fix it? I'm going to keep this short so my day doesn't start off in anger. Vendors need to stop pointing fingers and start fixing things. That doesn't mean pointing fingers at the perceived source of the problem. That means making calls, sending emails, and using smoke signals if necessary to bring everything together the way it should be rather than waiting for the dealer to call these guys so those other guys can do something that allows this guy to help that guy. It means communication. We require communication directly with other vendors that service our clients. It's the way it should be. We can often get things done much more quickly. There's no...Read post

  • Joe Orr Leaves Beloved 25 Year Career as Top Auto Dealership GM To Pursue Online Deal Creation as DealerSuccess CEO

    After 35 highly-successful years, automotive industry powerhouse, Joe Orr, has left the world of automotive retail to follow his passion. Orr is now the CEO of DealerSuccess, an automotive industry marketing/branding company. He has joined the team full-time to help build it into a tech heavyweight, with the launch of VirtualDeal, an Online Deal Creator for the consumer that uses an innovative perfect payment DMS-integrated technology. Orr spent the last 25 years at Dick Hannah Dealerships, where he redefined the role of a General Manager in the 21st century. He helped build the group, and its Honda dealership, into one of the largest in the North West. While working as GM, Orr served on the creative team with DealerPeak to totally re-create and re-brand their Online Deal Creation tool for his Honda store. He fell in love with the product and decided to leave automotive retail so as to further develop this tool (now Virtual Deal) for use in auto dealerships. Orr now works with his team at DealerSuccess to offer consulting and other revolutionary products that are meaningful to both dealerships and consumers. As a true entrepreneur and visionary, Orr is addicted to opportunity and can always be found on the forefront of new technology. He is a driving force in progressive digital initiatives and a strong advocate for winning dealership solutions and processes that, if followed, ensure success. “How can it be possible that I would leave a job I LOVE after 25 years? The factRead post

  • Digital Marketing Journey....What's Next?

     We have a Hyundai store that has been in business for quite some time. We have always had a straight talk branding message in our advertising efforts. We have also had always a very generous budget to work with. About four years ago we really started working on our digital presence. While we started these efforts a little behind everyone else we have outpaced most of the dealers in our area. We started by looking at the processes that we have in place at the dealership. We needed to make sure that the leads were being handled properly. Once these were in place, we started working on our SEO for site. We took a long term approach to this along with our digital vendor. We also started working with our website vendor and tweaked our website. Once we had the site looking good we started spending money on sem advertisements. Originally all of our efforts were directed at Google. Once we started looking good on Google we started to tackle Bing. W...Read post

  • Dirty Advertising, The Man vs The Little Guy

    There are plenty of providers that exist to help automotive dealers with products and services.Read post

  • Keep Your Summer Momentum Going with Back-to-School

    Can you believe it? The back-to-school season is already in full swing. If you’ve visited any major retail outlet, checked your mailbox, or watched commercials, you’ve probably noticed that marketers are promoting back-to-school savings. This means, now is the perfect time for your dealership to capitalize on the season with relevant back-to-school marketing. Here are three ways you can promote your dealership, drive business to your store, and generate additional traffic and revenue to keep your summer momentum going. Offer Back-to-School Tips With the hustle and bustle of the back-to-school season, many parents are thinking about new schedules, prepping their kids for the first day, and getting organized. Chances are these parents are not thinking about their vehicles or the maintenance it will need to be ready for the carpool lane. Think about offering customers helpful back-to-school vehicle tips and service savings to ensure their vehicles are in proper working order for the ...Read post