Community

Share your automotive expertise

2 Write a Blog Post

Another Vehicle Video Option for Dealers

By Bruce Etzcorn on Nov 26, 2010

Video, video, everywhere vehicle video.

Yes, this is another rant about how your dealership needs video of every vehicle on your website but it may not take the traditional spin. Stay with me, I've got a new idea for vehicle video that you may not have thought about.

As a car dealership you have a handful of vendors knocking at your door delivering vehicle video products complete with human voice overs, flashy graphics and a few other bells and whistles. These videos of your vehicles are sent to your website vendor (hopefully Dealer HD) daily where they automatically add these videos to the correct vehicle in your inventory. All of this is great but what if you don't need all the bells and whistles? What if you're looking to cut costs at your dealership? Either way, you still need vehicle video.

You've got amazing (free) video options.

Whether you're looking for cost-effective video production, an alternative method to create vehicle videos or looking to supplement existing vehicle videos on your dealership's website I've got a little secret for you... Animoto. Animoto's tag line is "the end of slideshows" and once you see a sample, you'll agree with them. Animoto takes the photos of your vehicle and produces amazing high-quality movies. I'm convinced that it doesn't matter what content you throw at Animoto, the end result will be a high-end video that you'll be proud to showcase on your dealership website. Check out a few samples at the Animoto showcase.

The process is extremely simple.

  1. Create a FREE account.
  2. Upload your vehicle photos.
  3. Choose your music.
  4. Title your video and give it a description.
  5. Render your video.

Animoto will start rendering your vehicle video and send you an email when it's ready. The process takes about 10 minutes or so depending on the amount of photos you used to create your masterpiece. Once completed your vehicle video will be available on the Animoto website where you can view, invite friends, share (on facebook, twitter and upload to youTube) or download a web quality version. The download link makes it all worth the price... wait, let's talk about that for a minute.

You pay for what you get.

For Personal use, Aminoto allows you to create an unlimited number 30 second videos for free. If you're looking for videos a bit longer than 30 seconds you'll want to opt for the $30 per year, All-Access Pass.

What you're dealership really needs to do is purchase the Pro package for $249.00 (per year). This gives you a business license and allows you to create an unlimited number of videos of any length for your dealer website. These vehicle videos can also be white-labeled, which strips the Animoto logo off of each video and replaces it with your dealership's logo. All of the packages include use of royalty-free music and the Professional package allows even more music to choose from. All of the pricing details can be found at Animoto pricing.

Is Animoto too good to be true?

To illustrate what a vehicle video may look like with Animoto I created a quick video from our EVOX stills for a BMW 650i Convertible. I chose one of Animoto's royalty free songs for the background but your dealership could upload a jingle instead. For an even more personalized touch, your dealership could produce a voice over track of the vehicle options and upload it. The platform is very flexible.

There is one obvious drawback to all of this. Someone at your dealership has to create each of these vehicle videos so don't go and cancel your contract with your vehicle video provider just yet. If you pride yourself in your dealership's DIY nature then go ahead and give Animoto a try but at this point I'd recommend it as a supplement to your existing vehicle video setup. The creation process is not all that bad. I have a great time creating videos. I use this often to put together photos that I take of personal events and everyone (and I mean everyone) loves the final product.

Comments

Bruce,

Great article. Do you know if the Pro account will allow you to bulk upload or even better have your inventory proider send photos?

Nov 29, 2010

The Pro account does allow bulk upload. Animoto has their Quick Start API ( http://dhd.fm/ectrGZ ) which allows applications (or your inventory provider) to easily send images, music and video clips to Animoto so you can make videos quickly. We're currently using this in our system and it really does speed up the process.

Nov 29, 2010

Bruce,
I am a pro member. I love Animoto, but how can i get the video from there to my vdp page?

February 17th

Shannon,

I wrote this post quite some time ago while I was developing at Dealer HD. We integrated Animoto using their API. Which allowed us to send vehicle photos to Animoto and allow you to craft your video. Once complete, we'd pull in the published Animoto video. It wasn't too complicated.

Today (at Dealer Inspire) we have a unique system for pulling in video content from YouTube that can be shown on all vehicles, certain makes, certain models, or the individual stock number! Just get the video to your YouTube channel. We'll handle the rest.

February 18th

Comments 1 - 4 of 4

You must be logged in to comment

Login Create an account

Add your comments:

   

Bruce Etzcorn's Recent Posts

Related Posts

  • Target In-Equity Service Customers to Stand Out

    Creating an effective marketing strategy in today’s world is not an easy task. Should you spend your time and money to conquest new customers? Allocate your marketing budget to build brand awareness in your community? Create a program to strengthen customer retention among your existing database? Or should you focus your energy on all of the above? The possibilities are endless. Chances are the answer to an effective marketing plan lies in a perfect combination of a new and current customer strategy that delivers the most optimal return. The problem is finding a harmonious balance. We all know the old adage, “It costs five times more to acquire a new customer than to retain an existing one.” If this is true for your dealership, then it is in your best interest to capitalize on every opportunity with current customers. Make sure they are informed about needed vehicle maintenance, communicate service savings, share OEM incentives on new vehicles, etc. Now I’m not telling you to ...Read post

  • The Mind is Like a Parachute – It Works Best When Open

    Competition in business is usually a good thing.  Sure, we’d all like to have the market cornered, but without a little competition we would perhaps never figure out ways to improve our products or services and keep our customers coming back.    In an interesting article on Infusionsoft’s “Big Ideas Blog,” a few examples of businesses thinking outside the box were shared. 3Tees is a Singapore based company that prints T-shirts for companies “promoting events with a social cause.” It has a slogan of “You price it. We print it.” The company allows customers to determine the price of the shirts and their pricing strategy has proven successful.  According to the article, the vast majority of customers make genuine offers that both fit within budget and provide an acceptable profit margin. In fact, while the company is willing to reject extreme low-ball offers, they have discovered that only 5% of total bids fit within this category.   One of the biggest reasons 3...Read post

  • How quickly can you say "YES?"

    At Autosoft we pride ourselves on customer service and have done so for over 25 years. So when a current customer’s service manager walked out without notice, the general manager was at a loss for what he was going to do. The parts manager just joined the team, the old advisor quit and the new advisor wasn’t due to start for another week. That left him with a brand new crew with no experience and a service department without the ability to wait on customers!!! Out went the phone call to the local business development manager… “can you help?” Read post

  • New Craigslist listing issue

    Craigslist has had a change in layout and search abilities for awhile but there is a major issue in their new filters. Dealerships are missing a ton of searches when a customer is filtering down the search. The image I included in this post shows how consumers now have the ability to search by type: truck, sedan, convertible, wagon, and other criteria....but a lot of dealers feeds are notRead post

  • Google Penguin 3.0 – What Does It Mean For You and Your Website?

    On Friday, October 17th 2014, Google announced another Google Penguin algorithm update. The purpose of this algorithm is to minimize the presence of websites who take part in spammy link building practices in search engine results pages (SERPs).Read post

  • Driving sales executive summit ....what did you think?

    I just attended my 3rd driving sales executive summit. This was by far the best one yet. We had a chance to learn from some of the best internet marketing people in the business. The keynote speakers were very informative and easy to follow.  The topics they covered were relevant and cutting edge. I especially liked the info that Jared shared with us about customer experience. He shared some eye opening information. The best way to set ourselves apart from other dealerships is to provide a better customer experience. The breakout sessions were great this year as well. I especially liked the one that Allyn Hayne from Launch gave. It was titled blurring the lines between social media and seo. It was great! He shared some of the most recent changes with google. If you did not see this session make sure that you watch the video when it is released by driving sales. While I know that this conference has an expense …it is well worth it. The time out of the store is hard as well but the...Read post

  • Leveraging the Incremental Sales Tracker to Master your Domain

    Many of the dealers I work with suffer from a similar urge when it comes to managing their dealership marketing budget. Their impulse is to move money around, cut spending or even change vendors— sometimes on little more than an urge. I admit, sometimes it can be a tough itch to ignore. How many of you are using a bot or a spreadsheet and looking at analytics from multiple vendors who all want credit for every sale you make? It can get frustrating. But before you resort to any drastic measures, there’s a way you can become master of your dealership domain and lord of your marketing manor.Read post

    By Cobalt on October 28, 2014

  • Flick Fusion Releases InstaVid, An Automated Video Production Service That Helps Auto Dealers Move Metal Faster

    Urbandale, IA--October 27th, 2014--Flick Fusion (www.flickfusion.com), the industry's leading video marketing provider, today released InstaVid, an automated video production service that instantly creates and distributes new and pre-owned inventory videos for auto dealers. In many dealerships, the average time it takes to get photos of inventory for listings and videos is two to three days. InstaVid eliminates that wait time so the dealership can immediately benefit from video SEO and reduce the time that vehicles sit on their lot.   "InstaVid helps dealers move metal faster," said Brian Cox, President and CEO of Flick Fusion Video Marketing. "Within hours of a vehicle arriving on a lot, dealers can have videos of that vehicle all over the Internet, generating immediate video SEO. Why wait days to market your inventory when you can begin to attract video views and website visitors instantly?"   Many dealerships don't create any inventory videos or listings for new vehicles. Havi...Read post