When you meet Cory Mosley, you'll no doubt like his quick wit and easy charm. If you hire him, it'll be for his industry knowledge, dealership experience and commitment to your bottom-line results.   "I want to see guys really get out there and crush it, really take advantage of the market," Mosley says. "I’m all about the competition. I’m all about outsmarting and outfoxing the other guy, and that’s what I like to see."   As president of Mosley Training, an automotive retail consultancy, Mosley focuses on what he calls "turnaround work." He helps underperforming dealers learn how to get their house in order, implement effective processes and hold themselves accountable.   "I don't usually get the call from the store that is No. 1 or doing everything right, so I have to make sure people understand on a dealership and individual level that if we can work together, everyone wins. Two of my favor...

  When David Metter decided a few years back to take his online advertising to the next level, he borrowed a page from the real estate playbook. The chief marketing officer for MileOne Automotive, a large East Coast dealer group, realized the video realtors were adding to their listings could similarly boost his dealers’ engagement with in-market shoppers and their competitive edge.   “Consumers can look at photos, but if there’s a differentiator with video and a walk-around that tells them more about the vehicle, I think there’s a higher likelihood of them coming in to look at that car -- especially over one that does not have it,” Metter said. “Video gives you a better perspective on the car than just a flat photo; it’s more like a three-dimensional experience. Car buyers feel like they’re getting a true demonstration of the car instead of just a couple of photos of the vehicle sitting on the lot.”   Mi...