Community

Share your automotive expertise

2 Write a Blog Post

Filed in: Marketing, Internet/BDC

What Dealers Need to Know About the New Google Places Dashboard

By Cobalt on Apr 25, 2013


Mary Kelly Gaebel Cobalt Reputation Management Specialist
by Mary Kelly Gaebel, Reputation Management Specialist

Google+ Local
This month, Google announced that the upgraded interface that will replace the Google Places Dashboard is now available for new users. This long-awaited update brings a new look and feel to Google Places for Business and is designed to make it easier to edit your business listing and track the status of those edits--- something that has been long overdue and eagerly anticipated.

As an automotive reputation management specialist, I work closely with my clients to monitor, manage and edit their listings, drive traffic to them, and keep them updated with fresh content.

I can tell you that I’ve seen it all; from merged listings, to deleted listings, to reviews disappearing and more! It's been a labyrinth of pain, frustration, escalations, hours spent in the Google forums, and hair pulling. So you can imagine that my initial reaction to the new update was one of relief and excitement.

The updated dashboard will be rolled out for existing businesses in phases. In the meantime, Google encourages current Google Places Business users to...

"Sit tight and continue to use Google Places for Business to update and edit your listing. The update currently affects new users only. Please do not make new accounts/pages for listings that already exist. Please know that the update will be gradually rolling out to existing Google Places for Business users like you in the coming weeks." - Google

While we wait, I've done some research on this topic and here are my takeaways. Overall, the change will be a good thing. However, be warned. It's not perfect. Not just yet. You still may find yourself in the Google product forums suffering through the occasional hair pull. Let's look at the not-so-good news first.

The Less Than Ideal News

No Custom Categories


Categories are a factor in Google's determination of the relevance of a business listing. With the new updates there is no longer the option to have custom categories--- instead Google will provide a fixed list of choices.

No More Enhanced Data

Often customers want to know if a business has a parking lot, carries multiple brands, has special accommodations, etc. The feature that once allowed us to add this information will no longer be available. However, it will help that a longer description field is now provided and can include some of this information that used to be found under "Additional Details." Google Enhanced Data

No More Videos... Kind of


Video uploading will only be available if your business has a Google+ Local page in ADDITION to a Google+ profile. If you want videos, start getting familiar with Google+.

Photo Publishing Still Delayed


There was hope that the new and improved dashboard would allow for photos to be uploaded much quicker. But it looks like it will still be weeks until your newly added photos will be published.

No Improvement to Hours Listings


It's been requested over and over to allow for split and seasonal hours, but this enhancement did not address this concern.

Now the GOOD News

Better Integration with Google Products


Several of the new features in the dashboard make it clear that Google intends to continue fighting for a larger chunk of the social medium, hoping to compete with the likes of Facebook, all while keeping Google products relevant and top of mind. That's good news for business owners as the new dashboard will offer a one button Google+ page set-up AND manager widget, a Google Adwords Express widget, and a Google offers widget--- all together in the same place!

Google Dashboard Integration

"The upgraded interface is simpler and more intuitive, so the process of updating your business information is quick and easy." - Google

Edits will go live faster


Most edits made via the upgraded user interface now appear within 48 hours! (with the exception of photos)

Status Updates for Edits Now Available


The updated dashboard will now notify you when edits need to be approved and/or are pending. I can't tell you how excited I am about this feature. It means I can now rest assured that my edits are not getting lost in the Google abyss and I can now communicate to my clients about more accurate timelines for when edits will be published.

Throughout the dashboard you will find several visual cues in various places that alert you to the status of your edits. If you've ever waited 6-8 weeks to simply update say, a business category, and wondered if Google ever really got the changes, now you'll have proof that you're not crazy--- you did make the edits and Google did receive them.

Google Notifications

A New Widget to Help You Optimize Your Listing


In the new dashboard, you'll get an "at a glance" view of how much more you need to add to your listing to have a fully optimized business profile. Having a complete online business profile is not only customer friendly, but SEO friendly as well.

google4_listing_optimization

Drag & Drop Functionality


While it will still take time for photos to upload, there is more ease now to adding photos.

Google Drag and Drop Functionality

No More 200 Character Limit


The 200 character limit in the description field has been removed and you can now add rich text. There is also the ability to add links to your description.

Google Character Limit

10 Categories


Even though the option of custom categories has been removed, businesses will be allowed to select up to 10 categories with this new upgrade, as opposed to 5 in the old dashboard.

More Contact Options


Notice that chat, AIM and the option to add more contact info have been added.

Google Contact Info

Multi Business Management Interface


This is big. A business can no longer be claimed into multiple accounts. Once a second business has been entered, the user is shown a multi business management tool. This is amazing, as it appears you’ll be able to not only manage your business listings, but the Google+ pages for those businesses as well--- all in one place and with one log-in!

Google Multi Business Management

Have you ever experienced the "respond to review" feature missing from your listing, disappearing right when there's a negative review that needs a business comment stat? Often times the respond feature is removed when businesses have multiple log-ins and it's not clear to Google as to who the owner of the account is. The person who last logged in becomes the owner of the listing and is the only one who can respond to reviews, regardless of whether you also have access to the listing. This simple change will alleviate a big frustration. It also means no more multiple log-in screens and passwords to edit and manage all of your Google properties--- a big time saver.

For help & more information, visit the Google Forum to get your questions asked and answered! Also be sure to always check what Mike Blumenthal, local search and all things Google expert, is up to. Much appreciation to Mike for most of the images of this new roll out. For a complete visual walkthrough, check out Blumenthal’s visual guide blog post.


The Street Smart Guide to Automotive Reputation Management


This insight-packed eBook includes more do's and don'ts on the most popular review sites, the top myths in automotive reputation management, and compelling data on the proven impact of reviews in the car-buying process.
Download eBook

About the Author

Mary Kelly Gaebel Cobalt Reputation Management Specialist Mary Kelly Gaebel is a Reputation Management Specialist at Cobalt, proactively monitoring and managing dealerships' online reputations while working with dealers to increase dealership awareness and branding via social media outlets. She has a B.A. in Communications from the University of Washington. Feel free to reach out to Mary Kelly directly at mgaebel@cobalt.com.

Comments

Thank you for an informative and timely post!

Apr 26, 2013

The key to this update is it is for "new users" only at the moment. Those of us with long ago verified Places listings and G+ Local business pages will have to wait awhile before we see it in our dashboard.

Apr 26, 2013

Comments 1 - 2 of 2

You must be logged in to comment

Login Create an account

Add your comments:

   

Cobalt's Recent Posts

Related Posts

  • Mobile Click-to-Call vs. Tap-to-Text: Controversial or Complementary?

    A July 2014 Automotive News article sang the praises of phone calls over email and form leads, citing faster responses and ease of use via mobile. What it didn't point out, though, is that text-based, one-to-one messaging is worthy of a verse or two as well.Read post

  • Do Your Salespeople Spend Too Much Time Managing Software...Instead of Selling?

    The fact is, lead generation is an expensive business and having the right tools to manage this investment and deliver the most qualified leads to your dealership is paramount to your success. When it comes to mining your database and working your in-market customers, you have two choices: use your internal team to run and manage all aspects of it (self-service) or outsource many of the functions to a service provider who does most of the heavy lifting (full service).  Self-service options demand the installation of comprehensive software that requires training and hands-on daily interaction to be effective, while a full service provider will take over the day-to-day tasks (i.e., database management, developing marketing materials, mailings, e-mails, etc.) and, instead, deliver qualified leads to your sales force. Both approaches have their pros and cons. Full disclosure, I currently work for a full service provider, but I also spent eight years as VP of Sales and Marketing for a la...Read post

  • DSES: Can You Feel Me Or Is It The Customer Experience?

    DrivingSales Executive Summit 2014 is officially in the books. It was a sold out event once again that enveloped the Bellagio Hotel in Las Vegas for the better part of three days. Planned was a (digital) star-studded keynote speaker list plus some of the finest breakout speakers, many dealers, for those in attendance. Here's some highlights form the event from IM@CS' perspective: Day One Just as last year, there was a Canadian Breakout Session housing some of the top companies from our neighbors to the north along with some powerful presenters including Grant Gooley and Jeremy Wyant. Jay Radke and Brent Wees definitely brought the "eh" for a second time. Rumor is that next year will be bigger and better (and DSES will NOT be during Canadian Thanksgiving!). After Emcee Charlie Vogelheim’s grandiose welcome of the attendees, DrivingSales' founder Jared Hamilton managed a uniquely powerful opening recognizing a few members of the car dealer community from stage for thie personal tr...Read post

  • Proactive PR & the NFL?

    While I love to be active myself, I certainly could not call myself a big fan of watching and keeping up with sports. It seems, however, that you cannot turn on a television, read a newspaper or use any social media recently without hearing about continuous misdeeds and wrongdoings of NFL players. I’m sure that you’ve seen them as well. So this is not designed to rehash, recap or discuss any of these controversies. Much of the attention and negative PR has been directed towards those players involved, as well as the NFL itself, as can be expected. Due to the ongoing controversy, sponsors have distanced themselves and some have even disassociated themselves with the league. One sponsor, however, seems to be taking a slightly different approach to the controversy… Verizon.   Let’s face it. Regardless of any controversy, football is not only uber-popular in America, but also big business. It brings massive exposure to its partners and sponsors. Just as in the real world, howe...Read post

  • "Going Viral" is a Dream, Not a Goal

    Over the years, I've worked with some of the best social media marketers in our industry. I've seen some posts that have hit incredible numbers on social media sites that were seen by tens, even hundreds of thousands of people. They were all memorable, not because the content was so incredibly awesome but because "going viral" on the internet is so hard. In fact, it's not just hard. It's what most would consider to be a fluke. It's for this reason that I want to warn dealers about the concept of going viral. Reference.com says that going viral is something "pertaining to or involving the spreading of information and opinions about a product or service from person to person, especially on the Internet or in e-mails." It sounds awesome! Wouldn't every dealer love for their messages on their website, blog, YouTube channel, or social media profiles to go viral and get spread from person to person in bulk? Unfortunately, it's not something that can be easily manufactured. I'm not going...Read post

  • Are You Available When Your Customers Are?

    The internet has changed our world. The concept of "business hours" has been turned on its head. People are buying things online at 2 in the morning. They're researching vehicles after the kids are in bed. They're planning out how to drop off their vehicle in your service department and still get to work on time at 4am. When they have questions, are you there for them? Chances are that you do not have a receptionist there to answer questions by phone overnight. A contact form or email simply won't fulfill all of their needs in the timely manner they expect. This is where 24-hour chat comes into play. In the example above, we described the person who wants to know about your service department and how she'll get to work. This isn't a hypothetical. It actually happens. We see chats all the time inquiring about hours and transportation. If you're not there to answer their questions, you're missing out on potential business. She can't wait until 7am to decide where to drop off her car ...Read post

  • Social Media Engagement is a Two-Way Street

    The most amazing part about the internet and social media is that it has opened up communication between people and businesses that was never possible before. We now have the ability to talk to our customers and for them to talk to us in an interactive fashion, allowing for clear lines of engagement that can be both public and private. For car dealers, this has translated into an incredible way for them to broadcast their messages and get feedback in real time. On Facebook, people can like, comment on, or share their posts when they appreciate them... and even when they do not. The world is completely different than it was a decade ago when the most powerful method of online communication, the email, was still relegated to being private. This all means that dealers can receive interaction, but it also means that they're required to deliver interaction right back at their customers. Every day, we see dealers who are not taking advantage of this. People will comment on their Facebook...Read post

  • AutoLoop Welcomes Sales Rep Sean Donovan

    Clearwater, FL--October 21st, 2014--AutoLoop LLC, a leading developer of sales-generation and customer-retention software for auto dealers, today announced the addition of Sean Donovan as Sales Representative for western North America. Donovan brings nearly 20 years of automotive marketing, technology, and analytics experience to the team, and his new position emphasizes AutoLoop’s continued expansion into the western U.S. market.   “Sean’s an exciting addition,” said John Bottone, AutoLoop’s Vice President of National Sales. “He has a deep understanding of our products and the ways dealers can benefit from them. Having him on the team will be a tremendous asset to our ongoing success in the west coast markets.”   Before joining AutoLoop, Donovan served at dealerships throughout the western U.S., and has watched how the rise of mobile devices has affected the consumer purchasing process. “Today’s dealers must focus stronger efforts on engaging and retaining cust...Read post