Many think of innovation as introducing something new. Innovation comes from the Latin innovationem, stemming from the Latin innovatus, “to renew or change”. Innovation can therefore be seen as the process that renews something that exists and not, as is commonly assumed, the introduction of something new. The central meaning of innovation thus relates to renewal. For this renewal to take place, it is necessary for people to change the way they make decisions. They must choose to do things differently, to make choices outside of their norm.   The greatest need for innovation in today’s dealership is not technology, or a better CRM tool; it is people. It is a need to renew or empower the skill set that exists on the floor, starting with the sales manager and leading to every salesperson. Technology will not bridge this ‘innovation gap,’ but engaging our sales managers in a challenge that expands the scope of their skills will.&...

  Summarize your Strategy:  Publish unique paid press releases for used cars that capture local Google searches. Press releases often end up on page 1 for Google, stay on the web a long time and therefore help with inbound links and SEO.  Each release can be tailored to target specific SEO objectives and Google placement.   Describe how you executed your strategy:  First we set up an account with a Press Release service that allows links, photos and videos. Then we created templates to use with standard header and footer for links. When a used car comes in we copy and paste the customize comments and features along with 3 pictures and video if possible in the release. We also have a “View Website” button.    We simply hit publish, pay the fee and see our listing appear online within 1 business day.       Describe in detail the results you have seen, please include numbers/metrics...