The phrase “Web 2.0” was originally coined to describe the evolving nature of the Internet as a communications medium.  People initially explored web pages filled with static sheets of information whereas Web 2.0 emphasized a fundamentally new dynamic of social interaction led by large social networking platforms.  Today the Internet has become the undisputed destination of choice for people who want, on some level or another, to connect with other people.  The statistical evidence of this interaction juggernaut is overwhelming.  Facebook users passed the 350 million mark last year. Twitter will have over 30 million users this year.  Some estimates have You Tube streaming over 7 billion videos per month. The list goes on.   The implication for people who are in the business of acquiring customers is no less profound.  The concept of Social Media Marketing is now seemingly everywhere you look, and with it the promise that every busine...