Dealership and Competition   South Suburban Mitsubishi rapidly established itself as one of the top ten Mitsubishi retailers in the nation. The dealership, located on South Governors Highway in Monee, IL (population approximately 5,000) employs 14 and carries roughly 70 new vehicles on the lot.   South Suburban Mitsubishi’s closest competitor is located in the Chicago metro area serving a population of 145,000. Given the rural community in which South Suburban Mitsubishi is located, compared to their competitor, the dealership made its mission to expand their target market and pull customers from a larger radius.    Marketing Plan – Previous Efforts   Prior to November of 2009, South Suburban Mitsubishi’s marketing and advertising strategies consisted of radio, newspaper advertising, and an in-house website. Their marketing plan also incorporated Google Pay Per Click Advertising (PPC), as well as 3rd party...