Sara Callahan                                         Stanley Parayil Thomas
Carter-West Public Relations          Chief Executive Officer
Phone: 949-742-0477                      PMDS
scallahan@carterwestpr.com        Phone: 888-866-6999
DEALERUPS HELPS AUTO DEALERS BETTER TARGET CUSTOMERS WITH POLK LEAD SCORING INTEGRATION AND DATABASE ENHANCEMENT SERVICES
Collaboration and Integration Provides Auto Dealers with Competitive Advantage and Potential for Increased Sales Revenues


LEVITTOWN, New York – (February 8, 2010) - Parayil & Mann Dealer Services Inc. (PMDS), a leading retail automotive consulting and technology provider, today announced the integration of R. L. Polk & Co.’s Lead Scoring into its DealerUps Customer Relationship Management (CRM) system. DealerUps has also added Polk’s data hygiene and appending services to its system, which allow DealerUps’ customers to have a ...

Mobile tools are the new big thing in CRM.  Why mobile?  These days, dealers can’t afford to miss any potential business opportunities.  Mobile applications that integrate with your CRM’s Internet lead management module (or even a standalone ILM) not only help prevent sales inquiries from falling through the cracks, they guarantee a quick response and complete customer records.
By adding mobile to your ILM processes, you’re creating a new channel to ensure that incoming leads are worked.  An email or phone lead that goes unanswered for any length of time is a dropped ball that can easily result in a lost sale.  With mobile, your sales staff can receive and respond to leads at anytime and from any location.
As we continue to reduce staffing, we also have to create ways for people to multi-task faster.  With mobile tools, you can have less people responding to leads more efficiently.
It won’t be long before your entire CRM can be accessed and managed from a mobile de...

An Internet Lead Management (ILM) solution is a critical tool for sales.  Most CRMs have at least a rudimentary ILM module.  But you can also buy standalone ILMs, ranging with basic to robust functionality.
 
A key feature for any standalone ILM is its ability to push and pull DMS data.  The ability to push incoming lead information to a DMS is relatively common, , but what you won’t often find is an ILM that can also pull information.
 
When your ILM doesn’t pull DMS data, you won’t know if the in-coming lead is from a previous customer, service customer or someone that has already been to the store shopping for vehicles. 
 
What problem does this create for the dealership?
 
Let’s say a walk-in is given a price quote of $20,000 for a vehicle.  The buyer leaves the dealership without purchasing the car, but visits the dealer’s website the following day and submits an online quote request for the same v...

I have a picture in my office of my father, with his foot up on a bumper of a ‘62 Chrysler when he was a manager for Trenfel Rambler in San Diego, California. That picture is a constant reminder to me of what was both really good and really bad about the car business. There are things I’ve heard the old car dogs and my dad use in closing deals that I still use today. Ironically there are a lot of things that should go away from the 60’s that I still see being used every day in stores today.  My favorite is, “If you have a system and you deviate, you no longer have a system.”
 
I do not know a dealer out there that has not cut back and is running leaner on personnel.  If a dealership is running leaner, it’s putting more work and more pressure on less people.  Sometimes these changes can cause important internal flow lines and processes to disappear.  When that happens, you end up saving money on one end, but start losing i...