The implication of Google’s latest “freshness” algorithm update? No surprise; this update only strengthens the search engine’s mounting stance that when it comes to Internet buzz, content is best served hot. An improvement on the Caffeine update, (which dramatically enhanced Google’s ability to crawl and index content quickly on a vast scale) the new update continues to reward topical, timely, and up-to-the-minute content.   Rest assured; your lasagna is safe with Google Now, don’t start worrying that your five-star lasagna recipe that you posted years ago on Epicurious is going to get bumped from the top spot by some subpar-but-timely entry. While the update is estimated to affect a whopping 35% of search results, the freshness update is limited to content where freshness is a logical factor: current events (Occupy Wall Street), regularly recurring events (Dancing with the Stars) and reviews (Chevy Cruze). This makes sense - a great re...

If you’re a top ranking dealership, number one just got even sunnier. Thanks to the new Google sitelinks enhancement, ranking number one just went from desirable to downright cushy. If you’ve Googled your dealership lately, you may or may not have noticed a big change to the Google search engine page layout. Google’s algorithm is always a secret sauce, but dealers that are affected by this change, and take advantage of it, are going to enjoy unparalleled dominance. Here’s what’s happening:  Google just updated their sitelinks (the short blue hyperlinks that nest beneath a search result) so that top-ranking dealers have even more prominence. The number one search result can now contain a greater number of nested links-up to 12 links instead of the previous eight. This link increase means potentially much greater real estate for number one dealers. But, it gets ever better. This new layout also exposes corresponding content (meta tags, navigation ...