Happy New Years Every One!  So it's the beginning of a year and of course it's time to reanalyze all of our processes.  At least  try!   Lately I've noticed lack of emails being opened so I changed up my subject lines on all my emails and so far since the beginning of this year, it's working.  So being the nice guy that I am, I will share these subject lines and email with you.  Use them and I hope you will find some success with them as well. This will be an ongoing blog so check back as I add more subject lines to this blog.. Email:  I just tried to call you email Subject Line:  Ring! Ring! Anyone Home? Email:  Wants and Needs email Subject line: We're Stuck! Email: Next Day Email Subject Line: Yesterday! Email: Phone Number Request Subject Line:  Your Numbers! Email: Request a Test Drive Subject Line: 0-60 in 3 Seconds Email: Your needs email Subject Line: It's Five O' Clock Som...

Dealer Principals, Stop Playing Online Shell Game!   I’m totally amazed how many dealer principals still to this day, don’t get online selling.  They are so afraid to post their best price online so they don’t lose gross.  Yet they expect so much from the internet department.  So many internet sales managers who understand what online selling is all about are basically handcuffed and they are held accountable for a poor performance. This article is the let you know that you’re missing out selling cars online.  Now, I have been marketing cars online since 1997 and over the years I’ve found that there are 3 factors that motivate an online buyer.  I call them the 3 P’s! If you’re a dealer principal, Listen up, you will sell more cars.  Just spiff me when you notice your increase!  J Pictures:  Used Cars, the more the better.  If you taking less than 15 pictures of the car, you are doing ...

    Are your salespeople digital?   Selling back in the 90’s if you were organized and cared about your repeat and referral business, you kept a book of business.  The old 3 ring binder that you added dividers to for each month and when you made a sale, you would copy the buyer’s order, 3 hole punch the copy and added it to your 3 ring binder (Book of Business).  What a fast and easy way to keep your customers in front of you.  That book of business kept me organized and at any time I was able to re-visit my customers and call them for new business of referral business.  Now the only method available to reach your customers back then was the phone, so if the phone got disconnected or changed you basically lost your method of contact and the customer. This was thinking outside the box back then.    What about now?  Are your salespeople digital?    Today we have many ways to build our so called &l...

Since the past decade, I would be safe to say the most of us are using CRM's in our stores.  When we were sold these CRM' s of course all we saw was the sizzle and we signed up.  I myself have used several CRM's and I found that if they are not be used correctly, you basically got a data catcher.  These CRM's if used properly can provide you with so much information that you can literally put your finger on the pulse your dealership.  That being said, let's talk about the salespeople and management.  CRM's can identify problem areas within your entire sales process.  So now I explain the 70-70 70 rule.  70 stand for 70% which is the goal we would like to reach in  each of  the categories listed  below.:   Fresh Ups:    70%  of your customers should make it into the dealerships 100 folks up   70  in the store. Customers In the Store: Out of the customers that walked...

The say the definition of insanity is to do the same thing over and over again and expect better results.  Across the country emails continue to leave crm's, some actually well written and some not.  Automated emails all saying the same thing the same way, why because it's been shared from dealership to dealership over the years.  I can guarantee between the 60 email templates I have, you will have some that say exactly the same thing.   STOP SENDING TEXT EMAILS!   The consumer wants something fresh.  Something different compared to the old way.  Sending them a video email.  We have incorporated this system into all of our email and the response is through the roof.  Why, I'm sharing a video about the car they just inquired about and our us.  We signed up with the email software that will know your socks off.  Click on the LINK and check it out.   Then you will start to get the results you have all...