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20 Interesting Things: Foursquare Uses

by Eric Miltsch on Jun 21, 2010

The Social Media train left the station a long time ago. Stop chasing it. Stop trying to "decide" if its for you. 

A new train has been pulling away and it's headed everywhere. Everywhere consumers are that is. It can be in the form of Foursquare, Gowalla, Loopt, Rally Up, Whrrl, SCVNGR, MyTown, Miso, Mopho or Google's geolocation API.

Confused about location? Curious about it's utility? Simply tired of reading stale SM content? Here's a great presentation deck showing 20 excellent examples of brands leveraging location beyond a special for the Mayor. (Credit to: David Stutts - Digital Enthusiast)

20 Interesting Things: Foursquare
View more presentations from David Stutts.
What do you think? Interested in your thoughts on location based marketing...

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by Gary May Last Year:

Eric,

Great use of Slideshare and a nice way of letting people go through it for themselves. While it doesn't explain the concept in simple terms, the premise should be able to be grasped by automotive retailers if they choose to.

Simply put, engaging people on their terms is the best part of the new digital marketing age. People don't want to get bombarded by advertisers' messages. We do want to be able to benefit greatly from what we due in the course of our daily existence.

IF you want to make your store a destination, this is one of the easiest ways to do it. Now that many sites and platforms (like Yelp for one) integrates with Foursquare, it will be easier and easier for people to share the great experiences they have with retailers. It's a do or die item, ask has been put so well above.

At the same time, with dealers still grappling with whether or not to open access for their computers to the web, this may be one more great opportunity that passes the car business by...
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