Community

Share your automotive expertise

2 Write a Blog Post

Filed in: Marketing

How Dealers Can Make Money On Facebook

By Eric Miltsch on Jan 10, 2013

How to make money on facebook with DrivingSalesUniversity.com

Yesterday I shared this tongue in cheek image of how dealers can make money on Facebook. Sure, it's worth a few laughs, but it's also meant to get you to think about what you and your staff is actually doing on Facebook. (and other social sites)

 
If you're a sales person spending any amount of time on Facebook, you need to seriously evaluate what it is you're doing there. Here's a few questions to ask yourself - doing so will help frame your activities and keep your head focused on the important things: (Like creating amazing buying experiences and selling cars!)
  • Why do you use Facebook during the workday? Most likely you're procrastinating. Figure out what your purpose is - if you don't have a purpose, find one. Mine is to simply stay current with tech, digital & marketing news. 
  • What are you reading while you're there? At this point of the game, you've probably seen all the cute kids, funny cats and hilarious Internet meme's available. So why not make this time more valuable.
  • Clean up the list of page that you like. Is it productive for you as a professional, and helping you grow as an individual, to see updates in your stream from Doritos, Starbucks and The Walking Dead? 
  • Refresh your list of likes with pages that are sending your something worthwhile - you control this feed, make it as productive as possible. I've filled up my river with content from trusted sources such as https://www.facebook.com/marketingland, https://www.facebook.com/MobileNAppscom & https://www.facebook.com/appolicious - again, the point is to make your screen time as effective as possible.
  • Shake the fleas from your friend's list. I just don't have the desire to read about people complaining about their spouses, about how sick they feel or how much they hate the fact it's Monday again - either unfriend them or simply unsubscribe from their feeds. You'll love the new aura of positive vibes that flow through your stream. Reading a nice combination of updates from positive, successful people and content from more interesting and relevant sources will help your day!
One last Pro Tip: Support and work with your dealership's digital marketing efforts. Share, comment and like what your store does, the extra exposure will augment their efforts. This isn't about marketing vehicles, its about the experience and what people have to say about it on Facebook. Celebrate the customers and their interactions. People don't shop where they socialize, but they're certainly listening to the ratings, reviews and interactions others have with your store. Make them happy and let that good karma flow to influence others.
 
What else are you doing to turn Facebook in a productivity tool rather than a time waster? 

 

 

Comments

I love how you phrased that--"Shake the fleas from your friends list." It doesn't take too many whiny posts before someone disappears from my feed. I refuse to let whiners take their daily dump in my brain anymore.

Jan 10, 2013

Aaron- nicely phrased!

Jan 11, 2013

I have always wanted to say and do the above things your reading my mind! My de fleaing begins today :)

Jan 11, 2013

Comments 1 - 3 of 3

You must be logged in to comment

Login Create an account

Add your comments:

   

Eric Miltsch's Recent Posts

Related Posts

  • Creating an Excellent (CX) in your Store

    A recent quarterly digital intelligence briefing from Adobe and Econsultancy titled Digital Trends 2015 outlining the most exciting opportunities for your organization, ranked Customer Experience as number one for the second straight year. The study was conducted on more than 6,000 marketing, digital and ecommerce professionals around the world ranking things like content marketing, mobile, social, big data, personalisation, location based services  and more. Customer Experience or (CX) as a theme has increased the gap from 2014 between things like mobile and social. Last year 20% ranked (CX) as the most exciting opportunity and the number has increased in 2015 to 22%. It is clear that in the coming year we will see a ton of activity in this area, so how can your dealership ensure an excellent (CX)? Customer Experience is defined as is the sum of all experiences at various touch points a customer has with a supplier of goods and/or services, over the duration of their relatio...Read post

  • 6 Things You Should Know About Email Marketing

    Of all the marketing methods, both conquest and customer, email is the most cost effective and returns the highest return on investment than any other channel. Of course this is only true if you know these six tips to get the most out of your email marketing. Subject Lines Did you know 33% of recipients open an email based on the subject line alone?1 Think of the subject line as your email’s headline. It should be brief, no more than 35-40 characters in length, for easy viewing on a mobile device. The content of your subject line should provide actionable information that represents the major content of your email. Always avoid using strong promotional attributes like multiple exclamation points or words in all caps. If you’re unsure of your selected subject line, test a couple out to determine which one receives the most opens. From Line Did you know 70% of people open emails from their favorite companies?2 This exact reason is why it is very important to use your dealership’s...Read post

  • Get In The Game! Gamification Best Practices For Your Dealership

    While gamification seems to be an emerging term in the automotive vertical, it's been a stable marketing tactic in others for years now. We've seen it in social media, different location based apps on our phones to training software. If you find that your dealership is looking to employ gamification into your marketing mix there are some simple best practices you will want to review with your staff and your vendors prior to launching. Know your business goals: Your marketing strategies need to align with your dealership's business goals. If you employ gamification as part of that strategy it has to align as well. Gamification isn't just to make your website content more interesting, clear KPAs need to be defined to ensure success. You need to define clear cut results to measure whether or not your efforts are successful or not. Make scoring and winning straight forward: In an article published last year by Michael Brenner, it's communicated that our average attention span is ...Read post

  • Retention, Loyalty or Acquisition Marketing?

    We all want new customers. And it’s certainly mandatory to retain a customer to create a loyal one. But how we market our dealerships is increasingly important -- as each form of marketing will deliver different results. The three terms: loyalty, retention and acquisition marketing, all have their own distinct meanings and should be used to satisfy different goals and objectives. While they are often not distinguished differently within most dealerships, they truly have different meanings, and will generate different results.   According to the experts at the Cambridge Dictionary, the definition of customer loyalty is as follows:   “The fact of a customer buying products or services from the same company over a long period of time.”   According to Wikipedia, customer retention is defined as follows:   “Customer retention is the activity that a selling organization undertakes in order to reduce customer defections.”   And acquisition marketing is defined as th...Read post

  • Connecticut Ford Dealership Launches Chevy Marketing Campaign?

    At some point, "social" media stopped being "social" for many dealerships...who decided it's better to talk TO customers than to engage them. This marketing campaign with a Connecticut Ford dealership turns that concept upside down.Read post

  • The Quick Answer Scenario Makes More Sales Happen

    We all love to focus on leads. That's the name of the game in pretty much everything you do on your website. Many dealers are starting to understand that it's not all about leads since many people, particularly mobile visitors, are not filling out forms as they were in the past. Still, it's a big focus. One thing we've seen over the years is that sometimes a happy potential customer can be earned by simple customer service. When people come to your website, it can take a quick answer to an easy question that can be the difference in making a sale or not. Chat is the easiest way be there for your website visitors. Many people don't want to make a phone call and filling out a form to get a quick answer is not appropriate. Maybe they just want to see if a vehicle is available before they hop int he car. Perhaps they want to know if you take trade ins (yes, there are people who aren't sure). Whatever their need is, the presence of a chat operator to answer their questions is necessar...Read post

  • Jameson Irish Whiskey Takes Video Marketing to the Next Level

    Jameson Irish Whiskey has taken video marketing on Instagram to another level – “the first brand to successfully utilize 3D video for advertisements on Instagram and Facebook,” according to a recent article in the Independent.     The video itself is very simple, and suggests that you slide a shot to your friend. It then proceeds to slide a shot glass of whiskey towards you, the viewer, which then appears to come off the page.  It’s rather clever how they were able to create the illusion of 3D on a non-3D platform.     Slide this shot of Jameson to your drinking buddy #LongLiveTheShot A video posted by Jameson Whiskey (@jameson_us) on Mar 13, 2015 at 11:31am PDT According to many studies, brands are increasing their content marketing budgets to include more video marketing. Social media platforms, such as Facebook, Twitter and YouTube, are going to war to become the World’s premier video platforms, something that YouTube has enjoyed for years.   As is the ...Read post

  • Long Tail Keywords for SEO

    It would be great for most dealers if they could appear in search results for all of their makes and models.  Unfortunately, these terms alone are often hard to rank for.  Manufacturers and aggregators like cars.com can make it difficult for dealerships to be seen for generic, one-word keywords. Good keywords to go after are actually known as long tail keywords.  Long tail keywords are easier to rank for because they contain more specific words that might not appear in the same exact order on every site.  For example "Mazda" may be nearly impossible to rank in the top 3 for a dealership.  However, "2015 Mazda Miata" should be achievable within a reasonable amount of time. The work involved in getting these long tail keywords to rank typically requires creating content on the site that has the keyword phrase appearing in the same exact order on a dealership site.  This means that if a dealer is going after "2015 Mazda Miata", they will want that exact phrase to appear on a page ...Read post