Community

Share your automotive expertise

2 Write a Blog Post

Filed in: Marketing

How To Motivate Sales People [Infographic]

By Eric Miltsch on Mar 21, 2013

Great leaders know how keep their sales people motivated. They understand both their individual and professional needs. Do you know the best ways to motivate your staff for the best results possible? 

Click to enlarge

How to motivate salespeople

Comments

Eric, your share here is magnificent. It is magnificent because even in an Information-Age, their is still no greater multiplier for business success than great people. Great people who manage well are the key to reaching and surpassing almost any automotive sales benchmark. And, the ideas illustrated in the Infogram above are all tried and proven strategies for creating a synergy that will drive a committed manager to the heights of success - A Big Championship Trophy Hoist for himself/herself and his or her team each and every time. Keep it coming, champ!

Jul 6, 2013

Comments 1 - 1 of 1

You must be logged in to comment

Login Create an account

Add your comments:

   

Eric Miltsch's Recent Posts

Related Posts

  • Retention, Loyalty or Acquisition Marketing?

    We all want new customers. And it’s certainly mandatory to retain a customer to create a loyal one. But how we market our dealerships is increasingly important -- as each form of marketing will deliver different results. The three terms: loyalty, retention and acquisition marketing, all have their own distinct meanings and should be used to satisfy different goals and objectives. While they are often not distinguished differently within most dealerships, they truly have different meanings, and will generate different results.   According to the experts at the Cambridge Dictionary, the definition of customer loyalty is as follows:   “The fact of a customer buying products or services from the same company over a long period of time.”   According to Wikipedia, customer retention is defined as follows:   “Customer retention is the activity that a selling organization undertakes in order to reduce customer defections.”   And acquisition marketing is defined as th...Read post

  • Connecticut Ford Dealership Launches Chevy Marketing Campaign?

    At some point, "social" media stopped being "social" for many dealerships...who decided it's better to talk TO customers than to engage them. This marketing campaign with a Connecticut Ford dealership turns that concept upside down.Read post

  • The Quick Answer Scenario Makes More Sales Happen

    We all love to focus on leads. That's the name of the game in pretty much everything you do on your website. Many dealers are starting to understand that it's not all about leads since many people, particularly mobile visitors, are not filling out forms as they were in the past. Still, it's a big focus. One thing we've seen over the years is that sometimes a happy potential customer can be earned by simple customer service. When people come to your website, it can take a quick answer to an easy question that can be the difference in making a sale or not. Chat is the easiest way be there for your website visitors. Many people don't want to make a phone call and filling out a form to get a quick answer is not appropriate. Maybe they just want to see if a vehicle is available before they hop int he car. Perhaps they want to know if you take trade ins (yes, there are people who aren't sure). Whatever their need is, the presence of a chat operator to answer their questions is necessar...Read post

  • Jameson Irish Whiskey Takes Video Marketing to the Next Level

    Jameson Irish Whiskey has taken video marketing on Instagram to another level – “the first brand to successfully utilize 3D video for advertisements on Instagram and Facebook,” according to a recent article in the Independent.     The video itself is very simple, and suggests that you slide a shot to your friend. It then proceeds to slide a shot glass of whiskey towards you, the viewer, which then appears to come off the page.  It’s rather clever how they were able to create the illusion of 3D on a non-3D platform.     Slide this shot of Jameson to your drinking buddy #LongLiveTheShot A video posted by Jameson Whiskey (@jameson_us) on Mar 13, 2015 at 11:31am PDT According to many studies, brands are increasing their content marketing budgets to include more video marketing. Social media platforms, such as Facebook, Twitter and YouTube, are going to war to become the World’s premier video platforms, something that YouTube has enjoyed for years.   As is the ...Read post

  • Long Tail Keywords for SEO

    It would be great for most dealers if they could appear in search results for all of their makes and models.  Unfortunately, these terms alone are often hard to rank for.  Manufacturers and aggregators like cars.com can make it difficult for dealerships to be seen for generic, one-word keywords. Good keywords to go after are actually known as long tail keywords.  Long tail keywords are easier to rank for because they contain more specific words that might not appear in the same exact order on every site.  For example "Mazda" may be nearly impossible to rank in the top 3 for a dealership.  However, "2015 Mazda Miata" should be achievable within a reasonable amount of time. The work involved in getting these long tail keywords to rank typically requires creating content on the site that has the keyword phrase appearing in the same exact order on a dealership site.  This means that if a dealer is going after "2015 Mazda Miata", they will want that exact phrase to appear on a page ...Read post

  • March Madness: 5 Ways Your BDC Could Go All The Way

    Okay, so my brackets, like many of yours, are already a hot mess. UCLA beat SMU; UAB over Iowa State; Georgia State defeated Baylor--and those were just on Thursday! It was the perfect storm for my March Madness experience. As I was setting fire to my brackets yesterday, I started thinking about how the tournament was similar to dealerships, how we sell cars, and the competition involved. Seriously--there are some pretty solid comparisons between basketball and moving metal. If you want your BDC to perform better than your brackets, here are five hints to help move things along. Five Ways Your Dealership Could Go All the Way: 5) Keep the game plan simple. I love watching coaches who know their game plan and stick to it. The players are confident, they know what has to be done and when, and they execute well. Syracuse University's Boeheim is the master of this. Zone defense is his language. And even though he is not in the tournament this year (that rant is for another blog), his ex...Read post

  • Getting Started with Local SEO

      Navigating SEO is a DrivingSales.com exclusive series by Timothy Martell, CEO ofWikimotive. Each Friday, Tim breaks down ways dealers can improve their SEO and offers insight into how it will benefit business.     As Google and other search engines change, SEO changes along with it. One of the biggest changes to SEO recently was an increased focused on local rankings.   Completely separate from organic rankings, local rankings are special packs of businesses that show up for specific keywords. The purpose of these packs is to make it easier for users to get quick information about local businesses.   This information often includes name, address, phone number (NAP), reviews, and a link to the business's website. If your business is doing things right, it will show up for all sorts of locally-focused keywords that will send you more and more visits from ready-to-buy users.   But even if you are showing up, that doesn't ensure you'll always show up or maintain your c...Read post

  • Auto/Mate and DealerPeak Integrate DMS and CRM Solutions, Boosting Profits For Enterprise Dealer Groups

    ALBANY, N.Y. – March 23rd, 2015 – Auto/Mate Dealership Systems announced today that DealerPeak, a leading provider of enterprise Customer Relationship Management (CRM), lead management and website solutions to auto retailers, has completed integration with Auto/Mate's Dealership Management System (DMS). Auto dealership groups using both Auto/Mate and DealerPeak will benefit from increased productivity and profits with integrated updates of customer, vehicle, lead and deal information in both systems.   “Multi-store dealer groups have different requirements than single stores, such as consolidated customer databases and reporting capabilities that allow a dealer to identify trends and pinpoint problem areas across the enterprise," said Mike Esposito, President and CEO of Auto/Mate. "Our DMS and DealerPeak's CRM meet all of these requirements for dealer groups using both systems."   Seamless integration with real-time, bi-directional data updates in both the DMS and CRM ensu...Read post