Community

Share your automotive expertise

2 Write a Blog Post

Filed in: Marketing

What Are You Building Today?

By Eric Miltsch on Apr 17, 2013

What are you working on today that is helping you build something meaningful for tomorrow?

Or, does your day consist of going through motions that are essentially exercises in futility? If so, why is that? Is it simply a result of not having a plan? Are you doing what you truly love? Do you feel that you don't have the resources available to you?

We all have our core responsibilities - the daily grind. But this doesn't mean you can't build on something bigger with regards to your personal and professional development? You need to bake in value with everything you're doing, doing so inspires those around you while also raising the level of service you're providing.

Awareness, education and skills building is the new cool. The ability to find and consume helpful resources has never been easier.

Whether you want to learn how to improve your tennis game, understand the mechanics of the long term supply curve and economic profit from Khan Academy or if you want to beef up your automotive digital marketing skills, there are plenty of trusted sources that can help you improve to stand alone in this crowded space.

Don't be average. Be awesome. 

Comments

Thank you for this! Inspirational. I'm going to work on my "me" and my social media skills.

Apr 17, 2013

That's great Tanya!

It's that type of attitude towards building your own skills that keep you on track for bigger and better things all the time.

Apr 17, 2013

Eric --- thank you, as always. There is just a tad more action and intentionality between ordinary and extraordinary. Great inspiration to start my day and to get clear about what i am building and creating in this day.

Apr 19, 2013

I love it. The joy should be in the journey. The day you feel you've "arrived" and no longer need to learn is the day you begin your retirement.

Apr 19, 2013

I completely agree, Eric. While a person's daily duties may very well fill up the majority of the day (even ALL of their day), to keep personally motivated, everyone should have a "project" they're working on. Whether it be a new/updated website, a blog/blog article, a widget, a concept, a business, or the world's tallest ice-cream cone, everyone should have a passion-fueled project they can dedicate some of their (rare) spare time to in an effort to stay motivated.

Apr 19, 2013

Comments 1 - 5 of 5

You must be logged in to comment

Login Create an account

Add your comments:

   

Eric Miltsch's Recent Posts

Related Posts

  • Are You Collecting Your Rent?

      As I was discussing some plans about moving into 2015 with some colleagues, the thought occurred to me that there are varying opinions in our industry about “price” and “turn,” and I wanted to take a simpler step towards the conversation. Every dealership has a finite number of spaces outside, and unless you are buying the lot next door from WaWa, it’s going to stay that way. The way I see it, the cars you purchase or trade to put in those spaces owe you rent. Whether you floor plan or own the inventory, the car itself is irrelevant. Each one of them is costing you money. The average “holding cost” or Fixed Cost per Vehicle per Day averages out to $28 a day. I’ve found this number in a couple places including an NADA post from 2012 as well as this one by NCM.  You may disagree with that exact number… well, that's okay. Let's just get back to the “owing you rent” part. Example: You have 50 spaces outside and every one of them has a vehicle sitting in it...Read post

  • Are you ALL IN or ALL OUT?

    Change is inevitable and shouldn't create to much confusion or havoc, although If you are like many of the dealerships I speak to, recent change in technology is causing disruption due to incorrect interpretations, reactive planning and environments that don't breed change. All things that can be corrected to ensure your culture is pointed in the right direction in 2015! Read post

  • Pre-Populate Emails That Get Sent Back Into Your CRM

    In this new Dealer Hack I show you how to pre-populate your email Subject and Body links that get sent back to youRead post

  • Email Conquest Marketing Guide

    Every business needs customers, right? Keeping customers loyal to your business and ensuring they come back to you for future purchases involves a retention marketing strategy. Although this type of strategy is incredibly important and needed for a successful business, today we are going to focus on developing a conquest marketing strategy. Now I know what you’re thinking, “You tell us all the time - it costs five times more to acquire a new customer than to keep an existing one.” This is a very true statement; however, there comes a time for every business when you have to look outside of your current database and acquire new business to grow your current customer pool and increase revenue. What if I told you that acquiring new business doesn’t have to be so costly? In fact, dealers who use OneCommand’s conquest email solution have seen a $15 return on investment for every one dollar spent. Today I’ll share a cost effective conquest marketing strategy that brings addition...Read post

  • Impress top candidates in your community

    Here is the daily hiring and getting hired tip: Want to impress top candidates in your community, start with your employment page on your own website. Always be hiring! Take the time to detail the benefits of working at your store like income, work environment, flexible schedule. Highlight some key employees with tenure, and give descriptions of each of the positions in your store. Even if you are not actively looking at the moment give the community the ability to pursue a position.Read post

  • Are You A Part Of The Smartphone Revolution?

    In a very short 6 years, the iPhone and Android mobile platforms have come to represent over 90% of the smartphone market. In both design and operation, the iPhone has lead to a wildfire of smartphone adoption. While the open-platform Android has provided smartphone access to the masses by providing cost effective devices. So what does all of this mean for you? Let’s first take a look at mobile websites. Many dealerships consider a mobile website a helpful tool to help drive traffic into their store. However, here’s a look at why mobile websites simply aren’t enough to keep up and could actually be driving traffic away: 1) A “mobile website” is a condensed version of a “full” website – a website built to be viewed on a computer screen – not a mobile screen.  A mobile website wasn’t built to integrate with the underlying technology that drives mobile apps and does not take full advantage of unique smartphone capabilities like push notifications, GPS, o...Read post

  • Why is Marketing Automation Superior to Plain Old Email Marketing?

    Lots of automotive shops and car dealerships use email marketing to run special promotions, increase repeat customers and advertise new vehicles. But when everyone else also uses email marketing, and uses the same old email techniques, how do you make your messages stand out?Read post

  • Hiring at Dealerships: 5 Signs It’s Time for a Facelift

    Whether you’re an aging celebrity in Hollywood or the storefront of a 50-year-old mom and pop store, facelifts are sometimes necessary for business. The same can be said about the hiring process at your dealership—if it’s seems outdated, then it’s probably time to restructure your system. Old habits die hard, but they can still go away. One of the most unwanted and hardest habits to kick at dealerships everywhere is turnover. According to an annual report conducted by the National Automobile Dealers Association, sales turnover at dealerships is around 62%. Although this is a serious issue amongst dealerships, it doesn’t have to be a permanent one. Just like solving any problem, you have to find the source first. Who you hire affects your turnover rate and therefore, makes your hiring process the main source. The first step towards refurbishing the way you operate hiring at your dealerships starts with identifying your main issues. The following are five signs that will tell you it’s time to update your hiring process: 1. You realize your turnover rate is high, yet you’re not concerned—if you’re worried about making money at your dealership, then you should be concerned about turnover. You actually spend more money on turnover than you ever would if you used a hiring management system. It pays off to research and analyze your potential employees. 2. You’re swimming in a pool of resumes—ok so maybe not an actual pool, but if you have a file packed with resumes, then yourRead post