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How To Increase Your Facebook Engagement In 1 Easy Step.

By Eric Miltsch on Aug 6, 2013

This is so simple.

Step 1. Post from your mobile device.

That's it. 

Facebook likes mobile. In fact, they love it. They're all about mobile usage, mobile interaction and most important - for shareholders - mobile revenue. So, their EdgeRank formula is even giving some extra preference to a brand's post made from mobile devices. Posting from your phones can provide up to 39% more interaction. (Another thought could be that most mobile posts contain more images & videos, which help create more engagement.) 

Facebook also notes that mobile posts doesn't mean grreater reach. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I would get into the habit of posting to your dealership pages from your phones all the time to take advantage of this opportunity. Plus, there's a better chance you'll capture something that's more engaging, personal and spontaneous when you're posting from your phone. (Besides being more efficient) 

Read more about mobile vs. non-mobile post results here.

 

Comments

Great point Eric. The majority of the posts to our Facebook page are from mobile. I use the Feedly and Flipboard apps to find the content. And they make it so easy to schedule posts. The one drawback, if you want to call it that, is when posting photos. They show up perfect when viewing the page via mobile, but if they aren't resized to the proper dimensions, they look a little wacky when viewing them on the desktop.

Aug 8, 2013

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