Share your automotive expertise

2 Write a Blog Post

Filed in: Marketing, Internet/BDC

How To Increase Your Facebook Engagement In 1 Easy Step.

By Eric Miltsch on Aug 6, 2013

This is so simple.

Step 1. Post from your mobile device.

That's it. 

Facebook likes mobile. In fact, they love it. They're all about mobile usage, mobile interaction and most important - for shareholders - mobile revenue. So, their EdgeRank formula is even giving some extra preference to a brand's post made from mobile devices. Posting from your phones can provide up to 39% more interaction. (Another thought could be that most mobile posts contain more images & videos, which help create more engagement.) 

Facebook also notes that mobile posts doesn't mean grreater reach. 





































I would get into the habit of posting to your dealership pages from your phones all the time to take advantage of this opportunity. Plus, there's a better chance you'll capture something that's more engaging, personal and spontaneous when you're posting from your phone. (Besides being more efficient) 

Read more about mobile vs. non-mobile post results here.



Great point Eric. The majority of the posts to our Facebook page are from mobile. I use the Feedly and Flipboard apps to find the content. And they make it so easy to schedule posts. The one drawback, if you want to call it that, is when posting photos. They show up perfect when viewing the page via mobile, but if they aren't resized to the proper dimensions, they look a little wacky when viewing them on the desktop.

Aug 8, 2013

Comments 1 - 1 of 1

You must be logged in to comment

Login Create an account

Add your comments:


Eric Miltsch's Recent Posts

Related Posts

  • Get Creative with Halloween

    You may have noticed Halloween and fall decorations adorning your favorite retail stores or maybe you’ve seen the random Halloween outlet stores popping up in shopping centers near you. With the excitement building around this much anticipated holiday, you may want to get in on the fun. Halloween is the time of year for goblins and ghouls, but it’s also a time to get creative. Demonstrate your creative side to customers and prospects with one of these Halloween marketing ideas. Host a Costume Contest People who spend money and time on their Halloween costumes want to show them off, that’s why hosting a Halloween costume contest is a great way to bring top-of-mind awareness to your dealership. You could run a traditional contest and incentivize people to dress up and come to your dealership, or you could take a simpler approach and host the costume contest on your social media channels. Leveraging social media for your contest improves your dealership’s online reputation, reac...Read post

  • Digital Dealer 19 Twitter Recap

    As usual around this time of year, I like to remind automotive industry professionals everywhere that Twitter is a GREAT learning tool during the conference season, thanks to so many attendees who tweet valuable information they learn during the speaking sessions. So if you missed this week’s Digital Dealer 19 conference, no worries, I put this recap together just for you! So take a few minutes out of your busy day - sit back, relax, and review some of the best informational tweets from Digital Dealer 19 that can help you improve your dealership’s business! #StayCurrent #DD19 A good reminder that video marketing is important: "If you don't use video to merchandise your vehicles and brand yourselves, you don't understand the data behind video." ~ @brentwees #dd19 — Joe Webb (@zonewebb) October 5, 2015 We all make mistakes, but our faults don’t have to be broadcasted. Address any shortcomings privately and professionally with your team. And don’t forget to boost employee morale with open praise when they do something right! A mentor is someone who praises you publicly and criticizes you privately. #ChallengeOneAnother@signontheline #DD19 — Subi Ghosh (@subi101) October 5, 2015 This is a good question to ask. Make sure your advertising is in the right place to get the best results! Does your ad spending match your consumers media preference? #dd19 — DealerSocket Inc. (@DealerSocket) October 5, 2015 Most customers want to buy somRead post

  • Creating a Culture of Communication

    Great Communicators Have Meaningful Conversations Creating a culture of strong communication can make or break your dealership.  And great communicators just seem to have a way with people. Strong leaders understand the importance of good communication for building strong partnerships and are able to authentically connect with customers.  People gravitate toward people who are good communicators when it’s time to get information. Good communicators master the art of reading people, and understanding what’s driving their interaction. Meaningful Conversations Matter Today’s consumers and employees crave communication and are looking for meaningful interactions in the marketplace. According to Mashable, 83% of people do online research before buying a car, with 81% of consumers being less likely to purchase from an aggressive salesperson. We’ve all learned authenticity is key when connecting with individuals in today’s fast-paced world, so how do you help your sales p...Read post

  • 3 Ways to Acquire On-Line and In-Market Car Shoppers

    When a shopper comes into your dealership, you can almost be guaranteed that they have done their research and in fact, the majority of their purchase decision has already been made. Here are 3 ways to be considered at the very beginning and throughout the car purchase journey.Read post

  • Google Map Pack Update: 5 Thoughts on the New Design

    Local SEO has become one of the most important focuses in the digital marketing community. This means it's only natural for everyone to take notice and rethink strategy when Google makes an update to its local Map Pack results. In its latest update, which occurred around August 6, 2015, Google redesigned the Map Pack to fit with its mobile design scheme and reduced the maximum number of results from 7 to 3. A lot of business owners went to sleep seeing their business on page one, but woke up completely pushed off. As SEOs and business owners, what are you supposed to take away from this change? In this post, we'll explore five of the most important thoughts and takeaways from the latest Google Map Pack update:   Local Rankings Matter Even More While it's always been important to rank #1, it's more important than ever to ensure your business actually shows up within the map pack, as there are now only 3 positions available on the initial SERP. (In order for users to see more r...Read post

  • What Are You Doing to Reach Mobile Customers?

    There’s no doubt that people are in love with their phones.  As a result, memes and jokes constantly circulate the Internet about how some people no longer participate in “normal” activities because they simply can’t put down their phones. People aren’t reading newspapers anymore - at least not in print - and they’re fast-forwarding through commercials. So where are they? You guessed it. On their phones.    In a recent article on, a respected publication that covers the global digital ecosystem: digital marketing, media and commerce, it was reported that 2015 is “a benchmark year for ad spending in the US, as mobile surpasses desktop spending for the first time.”     In fact, eMarketer estimates that mobile will account for almost 52 percent of all digital spending by the end of the year. It attributes the shift to consumer demand and estimates that adults spend almost 3 hours per day on “nonvoice activities” on mobile devices – 1.5 hours...Read post

  • Why Does Offering Service Valet Increase RO Value by 20%?

    Why do customers who do not visit the dealership spend 18% more on auto service? Evidence and armchair psychology support our analysis. I recently published a case study about the effects of service pick-up and delivery (service valet) on loaner turn time.  You can read the paper . (Spoiler alert: Loaner turn time was reduced by approximately 1.2 days, or over 40%.) The study had a few other gems.  Among them, analysis showed customers who used service valet had RO values 18% higher than those who did not use service valet. Theoretically, these service valet customers  could have had more expensive repairs but that is not likely given the large sample size. Instead, our longstanding experience shows service valet customers purchase more recommended services. So this begs the question:   Why do customers who do not visit the dealership spend 18% more on auto service? Evidence and armchair psychology support our analysis.  Consider the psychology from the customer’s viewpoi...Read post

  • Mike Martinez of DMEautomotive Selected to Present at the 2015 DrivingSales Executive Summit

    Martinez’s presentation “GRO Your Bottom Line” selected by auto dealers in a highly competitive process; joins an agenda with four award-wining authors and other industry experts Daytona Beach, FL – October 6, 2015 – Mike Martinez, Chief Marketing Officer of DMEautomotive and AutoPoint, has been selected to present at the seventh annual DrivingSales Executive Summit (DSES), one of the largest gatherings of progressive dealer executives, on October 19th at 11:15 AM at the Bellagio Las Vegas. Martinez’s presentation “GRO” Your Bottom Line was selected by a panel of dealers in a highly competitive process, in which only 1 in 3 applications was accepted.    Martinez joins a powerhouse DSES agenda that includes a Harvard Business School faculty member, leading search marketing and content marketing strategists, branding experts and technology visionaries, and award-winning authors. The DSES has sold out every year since inception and hosted over 1,000 attendees last y...Read post