A popular topic of debate is whether or not dealers should be posting pictures of their customers with their cars at delivery.
I say GO FOR IT! And here's why:
- It creates memorable, personal interactions with the customer
- Celebrating moments and telling stories about your brand is what social media is all about
- It helps drive the digital culture within your dealership
- Posting from mobile devices helps create more engagement
- Plus, why does it just have to be a photo? What about a Vine, or an Instagram video? Instragram now lets you upload video from your camera roll. Or, you could even try YouTube's awesome new video app: MixBit.
And here's the challenge - doing it with creativity. Don't just line up your customers in front of their car and force them to stand there lifeless. Everybody is doing that. Have fun with it.
Add some context to their image as well. Tell the customer's story as to why they chose that vehicle. Where did they come from? Is there a special reason or story behind the purchase and/or usage? What were they driving before? Did they trade something in?
Here's the biggest reason why I think you should be taking as many of these pictures and sharing them: Facebook's algorithm favors interaction with pictures. By creating more creative, fun pictures for your dealership's page, you're increasing the likelihood users will view them. By doing so, you're creating more opportunities for your images to show up in the content stream.
A new element of their algorithm is actually called "Last Actor." Facebook sees the last 50 people you have interacted with, such as people viewing your photos or liking your news feed stories. If a user is looking through your photos - because they're interesting enough - Facebook gives your content priority and show more of it to that user. The Last Actor change has already been enacted and is having an effect on content within the web and mobile news feed..
Start sharing. And have fun with it too.