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Who's Your Dealership's Willie?

By Eric Miltsch on Aug 19, 2013

Who's Your Dealership's Willy?

Check out my man Willie. He's a Wal-Mart greeter and he's one of their best. 

Walking into Wal-Mart isn't necessarily an exciting or memorable experience, but Willie does his best to make sure it is for anyone who comes through those front doors on his shift. He makes people feel special. He makes his introductions unique. And he gets people to remember him. 

Willie becomes the image of Wal-Mart in this town. He goes way beyond the expectations of the Wal-Mart greeter. Does the first person to greet your customers make a difference like this or are your guests simply met with a bland, "Hello, welcome to boring motors"

Who's your dealership's Willie?


If DrivingSales was a dealership our Willie would be Shaun Raines. That's not to minimize Shaun's contributions to the company at a high level, but instead he's the one that everyone remembers. Everyone likes. Everyone wants to be around. He's an ambassador and so much more, just like Willie. Anyone can great customers, but how many times have you walked into a grocery store, saw that there was a greeter, and looked down or walked the other way? With Willie, or Shaun, you want to engage with that person. They make you smile and feel welcome. Don't just have a greeter. Have the RIGHT greeter.

Aug 19, 2013

All would do well to follow Willie's approach. It would seem he loves his job and his enthusiasm spreads a favorable experience for those around him. Maybe you don't love your job. Choices. "Change your thoughts and you change your world" - Norman Vincent Peale

Aug 19, 2013

@Larry - yes, definitely a great choice. Shaun "Willie" Raines.

@Ernie - Right on. A) Enthusiasm. B) Choices.

I really think most people underestimate their own ability to make a difference and create a positive experience for someone else.

Aug 20, 2013

Eric, are you on reddit /imgur ?

Aug 23, 2013

@Ketty - Probably more than I should be :)

Aug 23, 2013

Knew it! This was a thread... i'm on it more than I should be as well.

Aug 23, 2013

Although it's much easier to scan for pictures/ideas/inspiration using the new Imgur app - that's what I've been doing since the app was released. I don't get sucked into the comment threads now...

Aug 23, 2013

but the threads are the best part!!!

Aug 23, 2013

Yea - if your goal is to make 3 hours disappear.

Aug 23, 2013

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