Community

Share your automotive expertise

2 Write a Blog Post

11 Backlink Types Google Hates

By Eric Miltsch on Sep 3, 2013

 

Backlinks are still a core element of any organic search results strategy. The key to mastering this activity is knowing the quality factors Google is looking for when they're evaluating the links they scan every day. 

Even if you're not actively building your own backlinks, it's still a wise move to understand the guidelines Google has created. Maybe you're looking to hire an outside agency to assist with your organic search results. If so, you need to be prepared to ask about their methodology to protect your dealership's website. 

Here's a list of 11 backlink types Google doesn't want to see. And if they do discover any of these activities happening within your website, you could either be penalized or even worse - stripped from the organic listings altogether. 

1. Google does not like paid links

Buying and/or selling links that pass PageRank can negatively impact your website's ranking in search results. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a 'free' product in exchange for them writing about it and including a link.

Do not buy or sell backlinks if you don't want to risk your website or blog rankings.

2. Google does not like excessive link exchanges

Exchanging links with other websites is fine. It happens all the time between websites. So, websites about electric or green cars can cross-link to other websites about electric or green cars and not worry about getting in trouble.

If the cross-linking looks unnatural (the electric cars websites links to a bike store and vice versa), Google might think that you're trying to build unnatural links.

Use common sense when exchanging links with other sites. If the link exchange makes sense for a human website visitor, everyone will .

3. Google does not like large-scale article marketing or guest posting campaigns

It's okay to publish your articles and guest posts on other websites as long as you don't do it in bulk. If you do guest posts just to get keyword rich backlinks, your website might get penalized.

Only publish articles and guest posts on other websites if you really want to contribute a valuable article.

4. Google does not like automated programs or services that create backlinks to your site

You've probably seen the ads for tools and services that promise hundreds (if not thousands) of backlinks with very little work. Don't use them. Ever. 

Avoid tools and services that automatically build backlinks to your website. Google is very, very smart. If you (or your vendor) found them, Google already knows about them as well. 

5. Google does not like text ads that pass PageRank

If you place a text ad on another website, be sure the ad uses the rel=nofollow attribute in the link. Google sees these as a manipulative backlink. 

6. Google does not like advertorials and ads that include links that pass PageRank

Simple rule: Always use links with the rel=nofollow attribute if you pay for an article or an ad. If the ad includes a paid link that passes PageRank, it might trigger a penalty.

7. Google does not like links with optimized anchor text in articles or press releases

If your article contains paragraphs that look like the following, you might invite Google's spam algorithm to take a closer look at your website:

"With so many automotive parts stores on the market, if you want to have buy online parts, you can visit the best online parts store in the region. You can find the automotive parts you're looking for easily at our website's eCommerce parts store."

8. Google does not like links from low quality directories or bookmark sites

If you're submitting your website to hundreds of Internet directories that will never send you a single visitor, don't waste your time as most of them will be classified . These links won't help your Google rankings.

If a directory sends your website visitors, it's worth getting the link. You can ignore other lower quality directories. (Keep in mind, a high quality directory that doesn't send traffic to your site is still worth the effort) 

9. Google does not like widely distributed links in the footers of various websites

Some websites put keyword rich links to other websites in their footers. These links are always paid links and you should not use them to promote your website.

This doesn't apply to 'About us' or 'Privacy policy' footer links but to backlinks such as 'buy insurance' or 'buy automotive parts.' This is simply a no-no today. It worked years ago but won't float today. (It was also a great way to earn extra income from your website - I did it on my blog until the algorithm updates warned against it) 

10. Google does not like links that are embedded in widgets that are distributed across various sites

Some widget developers offer free widgets that contain links to other websites: "Visitors to this page: 4,723 - buy car parts"

If a widget developer offers you a widget to advertise on your blog, just make sure the links use the nofollow attribute. But you also need to consider the utility of the widget as well - is it really something someone needs? Or are you simply doing it to help boost rankings and/or earn a payout on it?  

11. Google does not like forum comments with optimized links in the post or signature

There are automated post commenting tools that can be used in forums - Google isn't a fan of these as well. The efforts need to resemble natural human efforts - not something that is going to generate 7,000 low quality links in 48 hours. That's simply not possible by even the most dedicated and focused employee.

"That's an awesome blog post with great information! Thanks so much lot!
Randy
buy online automotive parts buy car parts best aftermarket car parts"

Just don't do this. Google hates this. Avoid tools that automatically post your links to forums. It's really simple: Google does not like bulk links and they also don't like artificial links.

 

Are you aware of how your agency is building backlinks to your dealership's website? 

 

Comments

The only links that google "likes" are editorial links from other websites. Any linking outside of that in the eyes of google are manipulative.

Sep 5, 2013

Yea, those are definitely preferred Paul. But if I had written that my blog post would have simply been a tweet:)

Sep 5, 2013

Great post. Question, what do you advise clients that had "old school" seo doing article marketing or guest blog platform posting? Should they ask those sites to remove links, disavow....would love your thoughts on that.

Sep 5, 2013

Chris without knowing more about the site your question is like asking "How long is a piece of string?". No two situations are identical...

Sep 5, 2013

Comments 1 - 4 of 4

You must be logged in to comment

Login Create an account

Add your comments:

   

Eric Miltsch's Recent Posts

Related Posts

  • Managed vs Self-Serve Chat

    The automotive industry is really starting to come around to the idea that they must have chat on their websites. It has moved from being a luxury to becoming a requirement due to the increased use of mobile and the trend towards real-time communication. Now, the debate has been shifting to an old question: manged or self-serve? There are advantages and disadvantages to each that we've discovered and we'd love to hear from the DrivingSales community about their opiinon. As we covered on a recent blog post, the reasons for managed are plentiful: 24/7 Coverage Professional, Consistent Responses Experience of Managing Chat Constantly Proven Scripts Over Off-The-Cuff Replies For every argument, there's a counter-argument. Self-serve chat software has its own advantages: Live Answers to Inventory Questions Direct Appointments Instead of Inquiries Dealership Personality Again, we offer both so we have all of the horses in this race. We simply want to know what you guys think. What...Read post

  • Who's Down The Street? How to Differentiate Yourself In A Busy World

    Look around, who’s your biggest (local) competition. If you’re like most of us, you know who they are, you constantly see their sales numbers and wonder  how can you beat them this month? What do they have that you don’t? You have the same cars, right? You have the same (more or less) finance programs? You have the same style dealership? If these answers are “yes,” it’s time you do something to differentiate yourself from the dealership down the street.  When the OEM’s consistently make every dealership “look” the same, what does it take to stand out in a sea of non descript buildings (& colored cars for the most part.)?   Do you have a mission statement? Is that mission statement displayed in your dealership? What about in your “virtual dealership?” What’s your virtual dealership? Your website! How many visits does your website get a week or a mont h? I bet it’s more visitors than people who walk into your showroom. There’s really no need to ad...Read post

  • Internet data.....what is the most important metric?

    I am in a nada internet 20 group. We share lots aof ideas and lots of data at each meeeting. Most of our meetings center around our internet composite. It is much like the financial commposite that nada uses for other 20 group meetings. It has everyones internet data in it and rates and ranks each member under different measurements. It is a great accountabilty tool that we use as a group. One section is dedicated to analytics off of our website. the other two sections are for cars.com and autotrader data.  While there are a ton of measurements in our composite I am trying to figure oout which are the most important. Originally we ranked evry page by bounce rate. We have found that a higher bounce rate is not always a problem. If you market properly and get the person to the page that they want to be on it could result in a bounce. Pages per visit fall in to this category as well. So does time on site.  Some of the othe measurements in our composite are thigs such as Number of v...Read post

  • Enough With the Windsocks. It's 2015.

    I am tired of people talking about how digital media is becoming a presence and how it needs to incorporated it into automotive marketing. Truly--how many dealerships are NOT using some form of social media, digital advertising, or marketing to drive people online and on-lot? We are past the point of why and moving into the thick of how. How to do it well. How to do it right.  It is 2015--how are you reaching out to your customers? If you are relying on a giant, flapping windsock, you may want to rethink your dealership marketing strategy. You know what I am talking about--the one that flaps in the wind and steals your attention from the road as you are driving down the street. That windsock has taken on a new digital life--one that is just as distracting and may not drive as many customers to your site and lot as you would think. Here Are The Digital Equivalents of the Giant Windsock: The Loud/Messy/Distracting Website Have you visited your dealership page lately? Not as a...Read post

  • 13 Rules For Social Media Success in the Car Dealership

    Social Media use in the car dealership is different today than it was just five years ago (an understatement, I know). It’s interesting how in just a few years, being active on social media has evolved from something that was once regarded as ‘free’ and optional to a necessary medium that requires an investment of time, resources and yes – a budget. In this article I share my 13 Rules for Social Media Success in the Dealership that we're currently using at the LaFontaine Automotive Group as we begin to realign our social strategy for 2015 and beyond.Read post

  • Search Engine Marketing Budget

    There are many reasons that paid search ads won't show up on Google.  One of the most obvious reasons that people still struggle with is a small search engine marketing budget.  In general, a very small budget will result in ads being difficult to find when searched. However, there are ways to optimize what little advertising dollars might be available. A low search engine marketing budget often finds itself eaten through within a short time every day.  One way to stretch these dollars is through the practice of day parting.  AdWords allows an advertiser to only show their ads during certain parts of the day.  After running the campaign for a while, some insight can be gained from the traffic and conversion data, and optimal days and times can be assessed.  Then it's simply a matter of "day-parting" the low-budget campaign to only show ads when they appear to be most effective. High-search volume keywords can often eat through a small search engine marketing budget.  Long tail...Read post

  • 4 Types of SEO Your Dealership is Overlooking

    Navigating SEO is a DrivingSales.com exclusive series by Timothy Martell, CEO of Wikimotive. In this series, Tim breaks down ways dealers can improve their SEO and offers insight into how it will benefit business. In today's ever-changing SEO landscape, lumping the entire practice into one term is often confusing and detrimental to the success of businesses across the country.   The automotive industry in particular is filled with confusion around what exactly SEO is, how it works, and the various strategies used to grow organic traffic.   To help shed light on some of the more advanced types of SEO, here's a look at a few key strategies your dealership is likely overlooking:     Local SEO   In this series, I've written extensively on the subject of local SEO. For 2015, it's one of the most important parts of a dealership's SEO strategy, yet one that most out there overlook. This has a lot to do with the industry's delayed adoption of current and advanced SEO strateg...Read post

  • Median Media Adds Flick Fusion Videos to its Multimedia Suite of Solutions for Auto Dealers

    Urbandale, IA--June 29th, 2015--Flick Fusion Video Marketing (www.flickfusion.com) announced today that Median Media, a provider of multimedia marketing solutions to small and medium sized businesses, has added Flick Fusion's inventory videos to its menu of services for auto dealerships. Flick Fusion's automated video production and distribution solutions enable Median Media to provide their auto dealership customers with the complete set of tools needed to compete in today's marketplace. "As technology has improved, the cost of creating content has fallen to a level that is affordable for most dealerships, and video is the greatest example of that," said Tim James, Vice President of Sales for Flick Fusion. "Dealerships that are able to show their customers not only what they're selling, but who they are and why the customer should buy from them in an engaging story format such as video, will be the ones that benefit most." "The rise of social media marketing requires that dealership...Read post