Community

Share your automotive expertise

2 Write a Blog Post

Filed in: Marketing, General Mgt

The Battle: Facebook VS Google+ [Infographic]

By Eric Miltsch on Sep 5, 2013

Most people may simply look at the headline and proclaim Facebook as the winner based on size and user base. Don't be so quick to judge without taking a good look at the key characteristics of both platforms. Grasping the differences can help shape your content strategy as well as the tactics used to connect with users. 

Notice, and understand, the differences with regards to the how users behave within these networks. Facebook has become a personal escape for many; checking in on your friends' activities, benign updates about their daily rituals and a seemingly never ending stream of game invites. Google+ has almost positioned itself as a place to escape Facebook and connect people with more related interests with their ability to easily build your Circles. 

The demographics also tells an interesting story. Facebook has more females and a younger user base while G+ skews towards older males. 

Oddly, the infographic below doesn't mention Google+'s Knowledge Graph, but it does reference Facebook's Graph Search. Both are keys elements of the semantic web, the future of search as it relates to adding more meaning to content and connecting personas with content for improveed search results. Still early stage stuff, but important enough to be aware of as it develops and user behavior slowly shifts.

Ultimately both platforms offer tremendous opportunities for dealers. Marketers need to continue creating experiences that enable social users to explore and connect within a deeper layer of the social exploration spectrum. 

 Facebook vs. Google+

Infographic credit: SocialAnex 

Comments

While I (begrudgingly) agree that G+ is a (last on the list) necessary social platform for businesses, some of the data here is very misleading. Particularly when considering things like daily active users. One must consider the type of user; the percentage of fake accounts, etc. Remember, figures lie and liars figure ;)

Also, the suggestion that Google + effects organic SEO is speculative and not based on fact (However Google + does affect Organic seo for personalized results according to Matt Cutts). Lacking from this comparison is also a similar speculation that shares and posts on Facebook affect organic SEO. This too is speculative and not factual.

Context is everything here. Should a social media strategy include G+? Maybe... Maybe even a really strong maybe. Should it include Facebook? Without question.

Sep 8, 2013

Comments 1 - 1 of 1

You must be logged in to comment

Login Create an account

Add your comments:

   

Eric Miltsch's Recent Posts

Related Posts

  • Common Sense about Inventory Management

    Inventory management systems should be about helping you maximize profit and minimize risk, car by car and store by store. That’s it. But the problem is that a goal like that can seem confusing. There are so many trendy, overly complex methods being promoted and sold, so many “better and new ways,” that it’s hard to know what’s right. For managers looking to change inventory management software , it turns a relatively straightforward choice into a scary proposition. What’s more, today’s systems have grown to the point where they do almost everything, from pricing to transportation. Heck, there might even be a service out there that does your laundry. Choose the wrong software and you may lose tens of thousands of dollars and the shirt right off your back! The truth of the matter is that it’s not that complicated. Amidst all the talk, the basics remain:  Understand how a vehicle might perform at your dealership. Optimize your price to the market. Perfect your mer...Read post

  • Fall into Customer Loyalty with an Event

    Can you feel it? Autumn is in the air. For some of the country, it is starting to get cooler and even the leaves are beginning to change. If you aren’t experiencing the spirit of fall yet, you can still celebrate the official start to the autumn season on September 23rd. Regardless of your climate, fall provides a perfect opportunity to market to customers. Here are three ways you can drive traffic and build customer loyalty with a fall event. Support Local Sports The autumn season is synonymous with football and soccer. If you are a dealership that is actively involved with your local school district or sports organizations, think about hosting a tailgating party at your dealership. You could have food, music, and even a car decorating station. This type of fall event shows your commitment to the community, provides additional foot traffic to your lot, and builds loyalty for your dealership. Eat Pumpkin and Apples People love fall because of the food and nothing brings people toge...Read post

  • 3 Reasons Responsive Websites are Better for SEO

    Web developers started touting the benefits of the responsive website content since the dawn of smartphones, but it was more for functionality rather than increased visibility. It wasn't until 2011 and 2012 when large companies like Google started promoting the concept that the SEO world opened their eyes to the search ranking benefits. We believe wholeheartedly in responsive websites for dealers, not just because Google likes them, but because they present a better experience for your customers. Still, the SEO aspect cannot be ignored, so I've put together a small list of reasons that responsive website design is a strong play for improving your organic search engine rankings. Every Page Visible Dealers and vendors can debate about whether Google is truly "promoting" responsive website design or if they're simply listing them as the first option when discussing mobile website interfaces, but one this that Google and Bing have said that cannot be debated is that they like a 1-to-1...Read post

  • The Two Sides to Social Media

    Everyone knows about the front-facing part of social media. Some of us use it every day. Whether we're checking updates, following a story, or simply looking into what our friends are doing, we go to our favority social media app on our phones or visit the sites on our computers and explore the world socially. The other side of social media is more mysterious. It's not that it's a secret; many discussions have been had about it right here on Driving Sales. It's that few dealers are talking about it, fewer vendors are offering it, and the social media sties themselves are doing a terrible job at getting the word out. That's fine by us. The longer that it's a secret, the better it is for our dealers. This other side, the "dark side" of sites like Facebook and Twitter, rely on their number one asset to help businesses spread their message to the right audience. That asset is targeting, and the methodology that these social networks employ are can be downright powerful. Let's take a...Read post

  • The Trick to Increased Service Revenue Is Keeping Your Bays Full

    All too often, dealerships have technology in place that allows sales managers to monitor what’s going on in their departments. CRMs and phone call recording services are used by sales managers to ensure that Internet leads are being followed up with promptly and salespeople are following up with customers who have visited the dealership but did not buy. Many dealerships, however, don’t take advantage of these technologies to monitor what’s going on in their service departments. Most dealership service advisors are paid according to the amount of work they write in a given month. The more costly a repair is, the more they get paid. Sometimes that leads to missed opportunities as service advisors give preference to larger ROs. How many times do you think customers call your dealership in an attempt to schedule an appointment just to be told that they will have an extended wait until next available appointment? What do you think those customers do? People have busy schedules an...Read post

  • Change the Game with Special Finance

    ~~In today's technology driven, high speed, high cost, velocity environment in which we live there has to be more than the race to the bottom to sell new and pre-owned vehicles. There has to be more than just the "best" price, and the "best" customer service. There has to be more than just the "free" oil changes, and "free" tires. Listen....same is lame! There has to be more.... Well… I am pleased to announce that there is certainly more for those Dealerships that have moved beyond the mere commodity side of this business to master and leverage the opportunity to sell solutions. Of course, I am referring to Special Finance. But wait... what is Special Finance exactly? Special Finance is creative solutions to everyday problems such as poor credit history, no credit history, limited income, limited work history, negative equity, and limited cash down. Dealerships that excel in Special Finance solve everyday problems, set customers up for future success, and dramatically change lives! ...Read post

  • Testing Every Component of Websites and Tools is the Key to Maximizing Leads

    There are three rules when it comes to properly A/B testing the various components of your website and the tools that drive it. We use them and we know there are a handful of other vendors who use them as well, but you don't have to be a vendor to take advantage of them. Dealers can do this type of testing as well. ...Read post

  • What's Your Chat Follow-Up Process?

    Live chat success does not happen on its own. Success happens when live chat is flawlessly incorporated into your dealership’s daily processes. And one of those daily processes is lead follow-up. As soon as a chat lead hits your CRM, you need to have a team promptly following up with that shopper. You can have the most amazing chats in the world, however if your staff is not properly following up with your online shoppers, it won’t matter if you had a good or a bad chat - the result will be the same - you won’t see the sales. Therefore, the moment you sign up for chat, you need to have a plan for effective chat lead follow-up.   Questions You Need to Ask to Plan a Successful Chat Follow-Up System at Your Dealership: Who is going to be following up on the leads? Are you going to use round robin or some other form of fair lead distribution among your staff? How many employees do you need to effectively follow up on all chat leads in a timely manner? Does y...Read post