Community

Share your automotive expertise

2 Write a Blog Post

Filed in: Marketing, General Mgt

The Battle: Facebook VS Google+ [Infographic]

By Eric Miltsch on Sep 5, 2013

Most people may simply look at the headline and proclaim Facebook as the winner based on size and user base. Don't be so quick to judge without taking a good look at the key characteristics of both platforms. Grasping the differences can help shape your content strategy as well as the tactics used to connect with users. 

Notice, and understand, the differences with regards to the how users behave within these networks. Facebook has become a personal escape for many; checking in on your friends' activities, benign updates about their daily rituals and a seemingly never ending stream of game invites. Google+ has almost positioned itself as a place to escape Facebook and connect people with more related interests with their ability to easily build your Circles. 

The demographics also tells an interesting story. Facebook has more females and a younger user base while G+ skews towards older males. 

Oddly, the infographic below doesn't mention Google+'s Knowledge Graph, but it does reference Facebook's Graph Search. Both are keys elements of the semantic web, the future of search as it relates to adding more meaning to content and connecting personas with content for improveed search results. Still early stage stuff, but important enough to be aware of as it develops and user behavior slowly shifts.

Ultimately both platforms offer tremendous opportunities for dealers. Marketers need to continue creating experiences that enable social users to explore and connect within a deeper layer of the social exploration spectrum. 

 Facebook vs. Google+

Infographic credit: SocialAnex 

Comments

While I (begrudgingly) agree that G+ is a (last on the list) necessary social platform for businesses, some of the data here is very misleading. Particularly when considering things like daily active users. One must consider the type of user; the percentage of fake accounts, etc. Remember, figures lie and liars figure ;)

Also, the suggestion that Google + effects organic SEO is speculative and not based on fact (However Google + does affect Organic seo for personalized results according to Matt Cutts). Lacking from this comparison is also a similar speculation that shares and posts on Facebook affect organic SEO. This too is speculative and not factual.

Context is everything here. Should a social media strategy include G+? Maybe... Maybe even a really strong maybe. Should it include Facebook? Without question.

Sep 8, 2013

Comments 1 - 1 of 1

You must be logged in to comment

Login Create an account

Add your comments:

   

Eric Miltsch's Recent Posts

Related Posts

  • Attribution Modeling – Tough to Implement?

    Many dealers use digital marketing for their websites with no idea how many cars their marketing has actually sold. Attribution modeling solves this issue.Read post

  • Don’t Sit Down! 6 Reasons to Change How You Do Your Investigation

    When you meet a new customer on the lot, where do you start your investigation process? I believe there is one best place to do it. But before I share what it is and why it’s the best, look at these typical places and pick the one where you usually start your investigation process: a) out on the lot, b) at your desk, c) on the show floor, d) near the new car the customer’s considering, and e) near the customer’s current car. I will share 6 reasons why only one of these places will gives you a unique advantage in the sale. It will also allow you to be efficient by learning about your customer’s needs and wants much faster.Read post

  • Digital Marketing Company Naked Lime Helps Automotive Retailers Seize Opportunities

    Naked Lime Marketing authored four white papers this year that showed digital marketing’s effect on the modern dealership. The white papers covered a range of topics in automobile retailing, including new profit opportunities, customer acquisition, web design, and digital engagement. You can download the whitepapers on nakedlime.com.Read post

  • What is the Zero Moment of Truth?

    Simply put, a Zero Moment of Truth buyer is one who is at the point of decision to buy a product or service. Discovering when this moment occurs and targeting the ZMOT buyer at the Zero Moment is a science – a combination of the right marketing message, and targeting of web search traffic patterns to maximize conversions (unique actions such as phone calls, web leads, and live chat) directly into a businesses’ website or telephone center. The primary component of successfully targeting and converting a Zero Moment of Truth buyer is ensuring proper representation where ZMOT buyers search. Google search (both paid and organic) and social media are highly desirable targets. A strong YouTube presence also boosts awareness and drives leads. For car dealers, classified listings such as Craigslist and CertifiedCars.com deliver ZMOT automotive customers all the time! The second part of uncovering Zero Moment of Truth buyers online is analyzing the current shopping and traffic patterns of...Read post

  • Video Games: Using Employee Interests To Train

    Despite the many tools available and the best of intentions, many dealerships struggle with providing ongoing professional development for their staff. Whether it’s because of the volume of customers that need handling; lack of time; or worry about taking a technician or salesperson out of commission – even for a short period of time – training presents many challenges to dealership management.   A recent article in Automotive News reported that Chrysler thinks they have found a potential solution – video games. According to the article, Chrysler has developed “four video games to help salespeople learn the fine points of Chrysler, Jeep, Dodge and RAM vehicles.” The goal is to provide interesting product knowledge exercises to the sales staff that can be studied at their convenience. The staff can quickly review the exercises on their own smartphones and mobile devices during periods of low activity, without any large time commitment. A salesperson could be waiting for...Read post

  • Creating an Effective Email Marketing Strategy for a World of Mobile Users

    Mobile phones are a fact of life, and are growing fast. A 2014 Pew Research Center study found that smartphone use among US adults grew from 35% to 56% from May 2011 to May 2013. With growth that fast, dealers need to think mobile – it is definitely the future of our business! Read post

    By Cobalt on December 17, 2014

  • Culture at your Auto Dealership

    According to Peter Sokolowski, Editor for Merriam-Webster, "we're simply using the word culture more frequently. It may be a fad. It may not. It may simply be evolution." Culture has meant so many different things to all sorts of managers over the past year. While it may mean an air hockey table in the conference room to some, that's really not what will make or break your auto dealership. ​ So then, what makes a good company culture? I recently read an Inc. article where founders from the Young Entrepreneur Council discussed the most persistent myths and what you can do to fix them. Here are the top seven biggest culture myths I took from the article:Read post

  • Announcing: Dealer Engage Sonar

    Dealer Engage is excited to announce the launch of Sonar, a powerful lead tracking tool which provides complete behaviour and activity tracking to enable businesses to create highly effective targeted campaigns. Read post