Community

Share your automotive expertise

2 Write a Blog Post

Filed in: Marketing, General Mgt

The Battle: Facebook VS Google+ [Infographic]

By Eric Miltsch on Sep 5, 2013

Most people may simply look at the headline and proclaim Facebook as the winner based on size and user base. Don't be so quick to judge without taking a good look at the key characteristics of both platforms. Grasping the differences can help shape your content strategy as well as the tactics used to connect with users. 

Notice, and understand, the differences with regards to the how users behave within these networks. Facebook has become a personal escape for many; checking in on your friends' activities, benign updates about their daily rituals and a seemingly never ending stream of game invites. Google+ has almost positioned itself as a place to escape Facebook and connect people with more related interests with their ability to easily build your Circles. 

The demographics also tells an interesting story. Facebook has more females and a younger user base while G+ skews towards older males. 

Oddly, the infographic below doesn't mention Google+'s Knowledge Graph, but it does reference Facebook's Graph Search. Both are keys elements of the semantic web, the future of search as it relates to adding more meaning to content and connecting personas with content for improveed search results. Still early stage stuff, but important enough to be aware of as it develops and user behavior slowly shifts.

Ultimately both platforms offer tremendous opportunities for dealers. Marketers need to continue creating experiences that enable social users to explore and connect within a deeper layer of the social exploration spectrum. 

 Facebook vs. Google+

Infographic credit: SocialAnex 

Comments

While I (begrudgingly) agree that G+ is a (last on the list) necessary social platform for businesses, some of the data here is very misleading. Particularly when considering things like daily active users. One must consider the type of user; the percentage of fake accounts, etc. Remember, figures lie and liars figure ;)

Also, the suggestion that Google + effects organic SEO is speculative and not based on fact (However Google + does affect Organic seo for personalized results according to Matt Cutts). Lacking from this comparison is also a similar speculation that shares and posts on Facebook affect organic SEO. This too is speculative and not factual.

Context is everything here. Should a social media strategy include G+? Maybe... Maybe even a really strong maybe. Should it include Facebook? Without question.

Sep 8, 2013

Comments 1 - 1 of 1

You must be logged in to comment

Login Create an account

Add your comments:

   

Eric Miltsch's Recent Posts

Related Posts

  • DSU Live to offer interactive & personalized session prior to DSES 2014

    If you're anything like me, you love and thirst for learning. I have always been of the mindset that the more knoweldge I can get my hands on, the more effective I can be.Read post

  • Social Media: When Marketing Becomes Mocketing

    Social media can be a tricky thing. Finding and publishing content that a business’s audience will both enjoy and interact with can be challenging. And as Facebook exposure for business pages is increasingly diminishing, businesses are more dependent on audience engagement than ever for those elusive likes, shares and comments. The type of content posted is highly important as there is a line that can be crossed and turn public perception against you. Sometimes, what may have been a sincere piece of content can be perceived as simply self-promotional.   The reality is that behind every piece of content produced by a business there is a person. Whether that’s one person or a team, ultimately, it can be difficult for marketers to separate personal feelings from their social media content. Take for example the viral campaign to raise awareness and money for the ALS Association named “The Ice Bucket Challenge.” It’s fantastic that individuals are raising money for the ALS Assoc...Read post

  • Consulting Conundrum: “You can do whatever you want, as long as…”

    Yes, this is opinion. However don't take it as fable. It’s the consistent vicious circle in consulting: do it all as long as it’s what is wanted at that moment, backed up by someone else, doesn’t bite back at the factory stance, mostly makes sense and when you can grab the proper attention. And don’t blink because all of that can change with one call or a visit from a nice set of pearly whites with a tan and a low-slung top. In a dramatically fluid world, all of that is a constant. Meeting with a dealer the other day, their factory (only) site has issues, their SEO/SEM isn’t close to completely transparent in work, reporting or results, their new CRM isn’t installed properly or completely and their sales team can’t seem to do their job. And the store is doing, what most would consider, fine. In less than five hours, a solution to every hole that was shot in their operation was provided, a path to resolution (in some cases multiple) was drawn out and improvement benchm...Read post

  • Natural Unselection (It Takes Time…)

    Yes, it is getting more and more difficult for business owners to make decisions today that will positively impact their business, especially in the arena of digital marketing. You might say “bull hooey” and protest that it has become easier. And you’d be half fright… Nothing is more frustrating to a business owner that not understanding something that should otherwise be “easy” to do so. That’s where misguided trust and blind recommendations become so darn appealing. Attend a 20 Group and you just might be amazed as to how eloquent an otherwise inept presenter can be. We live in a world of regurgitated content, many times so prolific that anyone can claim it to be theirs. Car dealers and executive management, typically, know what has been and possibly what is happening now.  They’re still overwhelmingly blind to what is going to happen, even though it’s in front of their eyes. And smartphones. However, the chasm that exists does so simply because the dots aren’...Read post

  • What Tough Times Have Taught Us About Digital

    Money. Lots of it! Tons and tons and tons of it! So much that for the first time, we're witnessing dealers that have been hands-on since 2008 starting to slip away a little from the stores and enjoy "away" time again. And that's great. Until, at least, you think about the last seven years again. If "Digital" has taught us anything, it has demonstrated that small can become bigger faster, the big ones often look like Swiss cheese and that up and down markets don't care about much besides presence. After the last fourteen years around the Automotive Web and six and a half in dealerships, what is striking is that digital has shown ambivalence and opportunity at undeniable levels. And most still ignore the power and upside. Making money can make us stupid. Even with sales up 3% so far in 2014 and last year's finish around 8% over 2012 (our average client was up over 30% last year and tracking again), there still is a strong desire not to change anything. And most of what we see is sti...Read post

  • Don't just Capture the Leads in a Different Way. Get More.

    Website chat is viewed by many dealers to be an alternative method of communication, as it should be. There are some who view it as a lead generation tool and they can look at numbers to show that they're getting more leads, but to truly test their results that must take a closer look. Properly positioned and managed chat on dealer websites can definitely be great for getting more leads. However, there are passive services out there, the ones that are pretty much contact forms with different branding, that are not generating more leads. They're simply capturing the leads from people who would have used a different method of contact whether there was chat on the website or not. As we detailed on a post we titled, "A Great Automotive Chat Solution Will Increase Leads", one of the primary goals of website chat should be to give more of your website visitors a reason to make contact with you and become a lead as a result. Reports from any chat provider will show you how many leads th...Read post

  • What Is a Customer’s Location Data Worth?

    Geo-targeting and geo-fencing technology has been around for many years. Some social networks use it and provide businesses with ways to show customers offers and specials based on their current location. However, for the most part, these are application-specific. An individual would need to download an app, join a social network and opt-in for push notifications from the service to receive any ads on their phones. That may all be changing. On July 24, according to an ABC News article Verizon Wireless became the first wireless carrier to launch a rewards program. While on the surface, it would seem that they are just joining the thousands of businesses across the country in rewarding customers for using their service, Verizon’s program has a different goal altogether…. collecting consumer location data for advertising purposes. This, in itself, is also not new. Verizon launched Verizon Selects in 2012, which is an opt-in program that uses subscriber surfing and location data to ...Read post

  • 4 Phrases Your Online Shoppers DON'T Want to Hear

    Have you ever sat down at a restaurant, looked at the menu, decided what you wanted to eat, and then as soon as the waiter comes by to take your order he tells you that the restaurant ran out of the main ingredient in your favorite dish on the menu? That’s strike one - you expected them to have the food they advertise on the menu. You’re not happy, but you decide there are other things you might be hungry for, so you look again and find something that you can tolerate. Meanwhile, you’ve ordered drinks. However, the drinks are taking a very long time to get to your table. You see the waiter near the adjacent tables, and someone who came in after you already has their food. Strike two - you don’t feel like priority. You try to flag down the waiter, but now you’ve waited way too long and you’re hungry, and pissed off, so you tell the waiter that you’d like to leave. It’s strike three - your patience is gone from waiting too long, and you’re out of there. Just like th...Read post