Community

Share your automotive expertise

2 Write a Blog Post

Filed in: Marketing, General Mgt

Five Myths To Better Google Organic Ranking Busted

By Eric Miltsch on Sep 17, 2013

Here's a nice interview I stumbled across with Googlers from the Google Search Quality Team. They were asked to share their experiences and knowledge about Google, what impacts search ranking and a few tips on what you shouldn't be doing! (The article claims to interview ex-Googlers, but I'm not so sure about that claim.) Regardless, this is still helpful info for anyone involved with ensuring their website runs as effective a possible. 
 
1. Quality content is more important than fresh content
Fresh content can have a positive influence on the rankings of a web page as long as the content is high quality content. The quality of your web pages is more important than their freshness.
 
Why quality? Quality gets shared and when content is shared it creates social signals - think popularity signals - and additional links and activity around your site. 
 
2. Internal link anchor texts are important
Internal linking with optimized anchor text makes it easier to understand your website navigation. For that reason, you should use meaningful anchor texts on your web pages.
 
This is such a common mistake made within dealer websites - pages will link to each other using anchor text such as "click here" - "hours" - "for more information." Make this anchor text relevant to the page you're linking to: "Vehicle trade in calculator" is much better. 
 
3. Overusing AdSense and other ad systems can hurt your rankings
Although it is okay to display ads on your website, overloading a website with ads can influence your website’s visibility in Google’s search results. This is not limited to any particular ad system.
 
While most dealers don't place ads on their primary website (not sure why you would) - however many dealers do try this on their landing pages and blogs. Just be smart about the amount and frequency. If your goal is affiliate marketing and ad revenue, then you need to consider the branding emphasis being placed on those sights so you don't hurt your overall efforts.
 
4. Linking to other websites is important
Some people think that not linking to other websites is a good practice. The ex-Googlers recommend to link out to sources you trust. Linking to pages that are relevant to the content of your website is normal. If you’re unsure about the quality of a page, just use the rel=nofollow attribute. “Ask yourself, would you trust a scientific report without any citations to other scientific sources? Most likely not.”
 
In the past I would link to industry reports, Green Car white paper reports and Government mileage/MPG reports. This is a great opportunity to create helpful content and link to it other pages using relevant long tail anchor text. (Which they confirmed was important in item #2 above)  
 
5. Being a Google AdWords customer does not help your organic rankings
According to these guys Google AdWords and organic search are completely separated from each other. Changing your Google AdWords budget won’t have any effect on the algorithmic evaluation of your website. 
 
 
 

Comments

Great overview Eric- very important information here that is so easy to implement. I think the hardest one for dealers and SEO companies alike is the "linking out" part. It's like sharing your beer with strangers (in this case, sharing your juice LOL) but I agree it's so important. I have recommended to clients they link out to local non-profits they support, or to their local chamber of commerce, the local high school, etc. These are great geo-signals as well, strengthening local citations.

Sep 24, 2013

Thanks Allyn.

Great thought, the local citations can be very valuable indeed!

Sep 24, 2013

Comments 1 - 2 of 2

You must be logged in to comment

Login Create an account

Add your comments:

   

Eric Miltsch's Recent Posts

Related Posts

  • Creating an Effective Email Marketing Strategy for a World of Mobile Users

    Mobile phones are a fact of life, and are growing fast. A 2014 Pew Research Center study found that smartphone use among US adults grew from 35% to 56% from May 2011 to May 2013. With growth that fast, dealers need to think mobile – it is definitely the future of our business! Read post

    By Cobalt on December 17, 2014

  • Culture at your Auto Dealership

    According to Peter Sokolowski, Editor for Merriam-Webster, "we're simply using the word culture more frequently. It may be a fad. It may not. It may simply be evolution." Culture has meant so many different things to all sorts of managers over the past year. While it may mean an air hockey table in the conference room to some, that's really not what will make or break your auto dealership. ​ So then, what makes a good company culture? I recently read an Inc. article where founders from the Young Entrepreneur Council discussed the most persistent myths and what you can do to fix them. Here are the top seven biggest culture myths I took from the article:Read post

  • Announcing: Dealer Engage Sonar

    Dealer Engage is excited to announce the launch of Sonar, a powerful lead tracking tool which provides complete behaviour and activity tracking to enable businesses to create highly effective targeted campaigns. Read post

  • 15 Candles On Our Cake

    Digital marketing company IMN (iMakeNews Inc.) celebrates its 15-year anniversary as a turnkey email newsletter and marketing service that helps automotive retailers create and distribute newsletters affordably, efficiently, and effectively. Read post

  • Inventory Photos – VDP Photo Ideas

    It’s common knowledge that a bulk of the selling on a dealer’s website occurs on a vehicle display page (VDP). Inventory photos of the actual vehicle are an aspect of a VDP that many dealers fail to give enough credit. Many times, this is the main selling point of the entire VDP! The first thing a dealer should do is look for stock photos in their website VDPs. These should be replaced with photos of the actual vehicle being sold as soon as possible. One does not need an expensive camera to take great inventory photos. Most modern cameras (including phone cameras) should suffice – provided the photos are all taken at uniform aspect ratios and in decent lighting. The best VDPs have 10 or more photos of the vehicle. The main photo should show the best angle of the automobile, and could be a profile shot or a 3/4 shot of the driver’s side. For dealers that are unsure of what other kinds of inventory photos to take, some options for exterior shots might include straight on, lowe...Read post

  • Resolving to Keep Resolutions for a Healthy Dealership

    As a new year approaches and everyone is thinking about resolutions, I humbly offer the following list as possibilities for Dealership Operators:Read post

  • #AutoJob Hunting Take Control Through Questions

    Interviewing for a job is one of the more nerve wracking experiences in life. The entire balance of the meeting is out of place from any other interaction we have with other people in our lives. The closest I can think of is a visit to a new doctor. You are typically made to sit in a waiting room and feel like you are being watched while you sit there. Forced to fill out byzantine forms, with information that is unnecessary to write out. Brought into a nondescript room and questioned, and then told we will be called with the results. I do not blame job seekers for disliking the interview process one bitRead post

  • More Traffic or Better Converting Websites? Why Choose?

    In our blog post about the two ways dealers can increase leads, I talked about the differences between driving more traffic as a strategy versus improving your websites ability to generate leads from the traffic it's already getting. This is on our blog and obviously I'm going to lean towards our own expertise when posting to my website, but here I'd like to point out the obvious: you don't have to choose one or the other. Why can't we have both? When I was a sales manager, I would hear about how this advertising campaign brought in weaker traffic or that campaign brought in too little traffic. We were always searching for the goose that would lay the golden egg - better foot traffic and more of it! Now that everything has gone digital, the old complaints are manifesting in the form of lead generation. Driving more shoppers to your website can help you generate more leads and improving the way that website converts them can do the same. Let's look at the math to see which is bett...Read post