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3 Things We Can Learn From Facebook Friend Collages

By Eric Miltsch on Nov 7, 2013

So, the Friend Collage is a popular thing on Facebook. Whether or not you like them, there are still some pretty cool things you can learn from this nifty bit of content. For the 17 people not on Facebook or you've just been more productive with your day, a friend collage is a simple 3rd-party application that automatically sorts through your recent Facebook interaction history and creates a pretty image of your connection's avatars. The end result is a grid pattern that sizes the images according to how frequent your interact with your connections. Larger images indicate more interaction and vice-versa. Simple formula.

There are several friend collage tools, FriendMatrix seems to be the go-to choice. Give it a try if you haven't, only take a few seconds and it'll post it to your wall. (If you choose to do so) 

Facebook Friend Collage

















They're just pictures. What's so great about them? 

I honestly found them to be extremely annoying at first. Most of us have reached a point where content repetition has numbed our online social experiences; we're looking for something new, something jaw dropping and something memorable.

However, if you look beyond that there are some neat things we can all learn from these friend collages, what they mean and why we/re so attracted to them: 

  • These are branding activities: Some are using it for that reason, others may not realize it. Imagine putting together a picture collage of your customers and celebrating them in the same manner. And it doesn't just need to be online, it could bridge the offline gap as well.
  • These are relationship activities: We're strengthening our relationships with others. We're letting all of our friends know who we connect with and how we feel about those people; some may even be bragging about those relationships - which is a very good thing. Who doesn't love to name drop every now and then? Plus, who doesn't love to be included within a group, especially when your avatar is one of the larger images?
  • These are building mental lists: The speed of community building is reaching exponential proportions. We're seeing who people are connected with, the frequency at which they interact and creating the desire for newer connections in some cases. I saw several people who I would like to connect with more frequently. A great addition to simply tagging your connections is to kick it up a notch and comment about these people. Imagine sharing your favorite moments with them, how you met them or what you admire about them. Build that list. 


Facebook Friend Collage


















Our social media activities and behaviors speeds up our concept of mental list building. That is, we're constantly thinking about things we like, things we want and even those things that we don't care for - and they're made up of all the people, places and things we experience online. And all via our mobile devices. The friend collage does this exceptionally well as a reminder of our connections. Imagine creating those reminders with your customer's dealership experiences. 

Embrace the creativity and uniqueness to make your content stand out - make it memorable. Remember there are two simple factors everyone loves: 

1. People love to be included.

2. People love to laugh. 

What are you doing to include the people in your community and make them smile?

P.S. Here's my take on the friend collage.

Facebook Friend Collage - Jeff Kershner


There's something much more visually appealing about the one on the bottom. I can't quite explain it - the colors/background? The top two are just a hodge podge, but this seems much more artistic. Does it mean that this person has only interacted with himself, haha? I like the nature-y background.

I feel like this collage thing just contributes more to the (cringe) FOMO issue. And honestly, is there a permission you can set so you do NOT show up in peoples' collages? (I really want to know this.) Now that I think of it, my FB image is just another Hello Kitty line drawing, so if it shows up, it shows up. But this just seems like another "Look how popular I am, look at all my friends, look at all the cool things I am doing" way to contribute to the ongoing "Facebook makes you depressed" debate. Unless we can pull in pictures of peoples' cats. Then I am ALL FOR IT. :-)

Nov 8, 2013

@Heather -

Yes, the collages absolutely contribute to the FOMO issue - who wants to miss out on being mentioned? And how do you miss out on being mentioned? Not interacting with your inner circles. I'd have to say no, there isn't a way exclude yourself from the collages.

Have to agree, this is absolutely another way of saying "how popular" someone is - it's yet another way to validate your presence in this space as well.

(My collage at the bottom was merely a parody; I purposely placed Jeff Kershner in every spot.)

Nov 8, 2013

Eric - I think one more unflattering pic of Jeff would have added a lot to that collage.
These collages show us one thing... we may be connected to many people, but when it comes to automotive retailing, there is a very small group of us that are responsible for most of the engagement. Of all the FriendMatrix collages I've seen, it is the exact same group of people, give or take a few family members, in every pic. If anything, we need more involvement from a greater group of people.

Nov 9, 2013

Everyone's Facebook feed should display a "Kersh-lage"!

Nov 20, 2013

Larry...that's hilarious:)

Nov 22, 2013

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