So, the Friend Collage is a popular thing on Facebook. Whether or not you like them, there are still some pretty cool things you can learn from this nifty bit of content. For the 17 people not on Facebook or you've just been more productive with your day, a friend collage is a simple 3rd-party application that automatically sorts through your recent Facebook interaction history and creates a pretty image of your connection's avatars. The end result is a grid pattern that sizes the images according to how frequent your interact with your connections. Larger images indicate more interaction and vice-versa. Simple formula.
There are several friend collage tools, FriendMatrix seems to be the go-to choice. Give it a try if you haven't, only take a few seconds and it'll post it to your wall. (If you choose to do so)
They're just pictures. What's so great about them?
I honestly found them to be extremely annoying at first. Most of us have reached a point where content repetition has numbed our online social experiences; we're looking for something new, something jaw dropping and something memorable.
However, if you look beyond that there are some neat things we can all learn from these friend collages, what they mean and why we/re so attracted to them:
- These are branding activities: Some are using it for that reason, others may not realize it. Imagine putting together a picture collage of your customers and celebrating them in the same manner. And it doesn't just need to be online, it could bridge the offline gap as well.
- These are relationship activities: We're strengthening our relationships with others. We're letting all of our friends know who we connect with and how we feel about those people; some may even be bragging about those relationships - which is a very good thing. Who doesn't love to name drop every now and then? Plus, who doesn't love to be included within a group, especially when your avatar is one of the larger images?
- These are building mental lists: The speed of community building is reaching exponential proportions. We're seeing who people are connected with, the frequency at which they interact and creating the desire for newer connections in some cases. I saw several people who I would like to connect with more frequently. A great addition to simply tagging your connections is to kick it up a notch and comment about these people. Imagine sharing your favorite moments with them, how you met them or what you admire about them. Build that list.
Our social media activities and behaviors speeds up our concept of mental list building. That is, we're constantly thinking about things we like, things we want and even those things that we don't care for - and they're made up of all the people, places and things we experience online. And all via our mobile devices. The friend collage does this exceptionally well as a reminder of our connections. Imagine creating those reminders with your customer's dealership experiences.
Embrace the creativity and uniqueness to make your content stand out - make it memorable. Remember there are two simple factors everyone loves:
1. People love to be included.
2. People love to laugh.
What are you doing to include the people in your community and make them smile?
P.S. Here's my take on the friend collage.