Community

Share your automotive expertise

2 Write a Blog Post

Filed in: Marketing, Internet/BDC

3 Things We Can Learn From Facebook Friend Collages

By Eric Miltsch on Nov 7, 2013

So, the Friend Collage is a popular thing on Facebook. Whether or not you like them, there are still some pretty cool things you can learn from this nifty bit of content. For the 17 people not on Facebook or you've just been more productive with your day, a friend collage is a simple 3rd-party application that automatically sorts through your recent Facebook interaction history and creates a pretty image of your connection's avatars. The end result is a grid pattern that sizes the images according to how frequent your interact with your connections. Larger images indicate more interaction and vice-versa. Simple formula.

There are several friend collage tools, FriendMatrix seems to be the go-to choice. Give it a try if you haven't, only take a few seconds and it'll post it to your wall. (If you choose to do so) 

Facebook Friend Collage

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
They're just pictures. What's so great about them? 

I honestly found them to be extremely annoying at first. Most of us have reached a point where content repetition has numbed our online social experiences; we're looking for something new, something jaw dropping and something memorable.

However, if you look beyond that there are some neat things we can all learn from these friend collages, what they mean and why we/re so attracted to them: 

  • These are branding activities: Some are using it for that reason, others may not realize it. Imagine putting together a picture collage of your customers and celebrating them in the same manner. And it doesn't just need to be online, it could bridge the offline gap as well.
  • These are relationship activities: We're strengthening our relationships with others. We're letting all of our friends know who we connect with and how we feel about those people; some may even be bragging about those relationships - which is a very good thing. Who doesn't love to name drop every now and then? Plus, who doesn't love to be included within a group, especially when your avatar is one of the larger images?
  • These are building mental lists: The speed of community building is reaching exponential proportions. We're seeing who people are connected with, the frequency at which they interact and creating the desire for newer connections in some cases. I saw several people who I would like to connect with more frequently. A great addition to simply tagging your connections is to kick it up a notch and comment about these people. Imagine sharing your favorite moments with them, how you met them or what you admire about them. Build that list. 

 

Facebook Friend Collage

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Our social media activities and behaviors speeds up our concept of mental list building. That is, we're constantly thinking about things we like, things we want and even those things that we don't care for - and they're made up of all the people, places and things we experience online. And all via our mobile devices. The friend collage does this exceptionally well as a reminder of our connections. Imagine creating those reminders with your customer's dealership experiences. 

Embrace the creativity and uniqueness to make your content stand out - make it memorable. Remember there are two simple factors everyone loves: 

1. People love to be included.

2. People love to laugh. 

What are you doing to include the people in your community and make them smile?

P.S. Here's my take on the friend collage.

Facebook Friend Collage - Jeff Kershner

Comments

There's something much more visually appealing about the one on the bottom. I can't quite explain it - the colors/background? The top two are just a hodge podge, but this seems much more artistic. Does it mean that this person has only interacted with himself, haha? I like the nature-y background.

I feel like this collage thing just contributes more to the (cringe) FOMO issue. And honestly, is there a permission you can set so you do NOT show up in peoples' collages? (I really want to know this.) Now that I think of it, my FB image is just another Hello Kitty line drawing, so if it shows up, it shows up. But this just seems like another "Look how popular I am, look at all my friends, look at all the cool things I am doing" way to contribute to the ongoing "Facebook makes you depressed" debate. Unless we can pull in pictures of peoples' cats. Then I am ALL FOR IT. :-)

Nov 8, 2013

@Heather -

Yes, the collages absolutely contribute to the FOMO issue - who wants to miss out on being mentioned? And how do you miss out on being mentioned? Not interacting with your inner circles. I'd have to say no, there isn't a way exclude yourself from the collages.

Have to agree, this is absolutely another way of saying "how popular" someone is - it's yet another way to validate your presence in this space as well.

(My collage at the bottom was merely a parody; I purposely placed Jeff Kershner in every spot.)

Nov 8, 2013

Eric - I think one more unflattering pic of Jeff would have added a lot to that collage.
These collages show us one thing... we may be connected to many people, but when it comes to automotive retailing, there is a very small group of us that are responsible for most of the engagement. Of all the FriendMatrix collages I've seen, it is the exact same group of people, give or take a few family members, in every pic. If anything, we need more involvement from a greater group of people.

Nov 9, 2013

Everyone's Facebook feed should display a "Kersh-lage"!

Nov 20, 2013

Larry...that's hilarious:)

Nov 22, 2013

Comments 1 - 5 of 5

You must be logged in to comment

Login Create an account

Add your comments:

   

Eric Miltsch's Recent Posts

Related Posts

  • Dealers Still Not Embracing Data Mining

    According to new data compiled by DealerSocket, dealers are still focused on driving new traffic into their stores from webleads. The issues with webleads: -Cost $20-$50 per lead -No exclusivity -Little info, lucky if you get a phone number -Low gross -Low CSI Benefit of using CRM/Data Mining: -Low cost, dealers already own customer -Use data to find people in equity, lower payment, etc -They know you -Send relevant message to right person, at the right time, for the right reason -Exclusivity and ability to pull customers into the market before they submit a weblead -High Gross -Higher CSI While dealers are seeing the advantage of Data Mining and using tools to do this, data shows that dealers still have yet to embraced it. Marketing spend by dealers is as high as 70% directed to drive new traffic to the store and as little as 5% on repeat customers. Many dealers using Data Mining tool still don't have a great appointment process in place. Average dealers only have 7% appointment...Read post

  • Honor Loyal Customers to Keep Them Coming Back

    Whether you believe it or not, your customers are your dealership’s most valuable asset. Especially the loyal ones who continue to come back regularly for service work and purchase multiple vehicles from your dealership. If you’re under the belief that all customers should be treated equally, then this post may not be for you. In fact, we believe your most loyal customers deserve extra savings and attention to ensure they continue to come back to your dealership for future vehicle needs. Here are three easy to implement ideas to honor your customers. Offer a First Class Experience If you identify loyal customers who are scheduled to visit your Service Department, think about rolling out the red carpet. Start by having one of your Service Advisors greet them with a small gift upon arrival. Then, have refreshments and free goodies ready to satisfy them as they wait for their vehicle’s service work to be performed. Maybe even offer free shuttle services, free car wash and vacuum, o...Read post

  • Pinterest - It’s Not Just for Women

    If you asked a room full of women how many of them were on Pinterest, it wouldn’t be surprising to have most of them raise their hand.  They love the recipes, crafts and clothing ideas.  But there’s so much more to it.  What is Pinterest?  Think of it as an online cork board, where you have pinned photos of your favorite things.  When you are online doing research and you find something you like, you can pin it to a board and keep track of it.  A board is a way of organizing the things you’ve collected, something like placing it in a file cabinet.  And now all those favorite things are online, in one place.  How’s that for organization! Let’s say you’re planning a wedding.  You can create a “My Fabulous Day” board on Pinterest and pin your ideas that you find online.  You can also find inspiration from others on Pinterest and pin those ideas on your own boards as well.  Everything is organized and ready for planning. Pinterest launched in 2010 and has over...Read post

  • CRM Decisions and Disasters - Part 3

    Now that we’ve covered the problems with CRMs, possible solutions, what to look for in a new one and how to prepare your team, this part will cover getting ready for your launch and making sure it’s properly structured. Let’s get started! A properly structured launch will make, or break the outcome of how effective the tool is used, along with how much damage in dollar loss is incurred during the change. I will continue to trumpet the fact that no loss of down time or money is needed if it’s done right. Money invested in doing this correctly will result in quicker acceptance and use by the staff. Read post

  • New Community Feature – Featured Columns

    ​Our mission at DrivingSales is to bring you the network, education and practical insights to advance your careers and your business’ performance. I am pleased to announce a new program to support this mission – featured columnists from leading research houses and consultancies who will bring insights from all aspects of automotive to the community for discussion, debate and application. Read post

  • Dealer Currency Helps Grow Gross Revenue on Every Sale While Retaining Customers

    I recently had the pleasure to work with a very innovative dealer who implemented the concept of “dealer currency” in his dealership with great success. Dealer currency allows you to eliminate cash discounts on sales (in both Variable & Fixed Ops) by instead issuing a form of “dealer dollars,” redeemable anywhere in the dealership for the future purchase of parts, service, accessories, or towards a future vehicle purchase.  This creates a true “win-win.” It satisfies the customer -- as they feel they have received the value of the discount. And the dealer -- because it ties the customer to the dealership for future purchases, without having to give away any profit up front in the deal.   For example, instead of discounting a vehicle sale as follows: Selling Price $20,000 $40,000 $60,000 Purchase Discount $750 $1,500 $3,000 Adjusted Selling Price $19,250 ...Read post

  • DMEautomotive’s Driver Connect Selected As Finalist In 2015 American Business Awards(SM)

    Auto dealer-branded, consumer-facing mobile app is recognized for its exceptional value in the business-to-business product category: Driver Connect is increasing appointments, visit frequency and incremental revenue for auto dealership service departments   Jacksonville, FL – May 19, 2015 – DMEautomotive’s groundbreaking mobile app for auto dealerships, Driver Connect, was named a Finalist today in the Business-to-Business Products category in The 2015 American Business Awards, and will ultimately be a Gold, Silver, or Bronze Stevie® Award winner in the program.   The American Business Awards are considered the nation’s preeminent business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small.    Launched in 2012, and designed with the customer to dealer relationship in mind, the award-winning Driver Connect mobile app provides auto dealers with a powerful mobil...Read post

  • Six Ways for Internet Managers to Look Beyond Leads

    Website leads have been a part of selling cars since dealerships went digital. They are a tradition, easy to quantify, and demonstrative of a website’s effectiveness. They are also emotionally resonant: Leads are comforting because we can point to them as an impact that we are making. As fond of tradition as we are, times are most certainly changing. The demographics of our customers are shifting, and shopping for cars on mobile devices is quickly becoming the norm, not the exception. With these digital trends generated by a new breed of shopper, we, as digital marketers, are in a position to begin looking beyond leads to better assess a wider perspective on digital engagement and its effects on the car-buying process. But what does this look like?Read post