Community

Share your automotive expertise

2 Write a Blog Post

Filed in: General Mgt

What Progress Have You Made So Far in 2013?

By Glenn Pasch on Jan 18, 2013

Here it is, a few weeks after New Years and some of you are very excited because you have been following your 2013 resolutions. You have a sense of accomplishment and look forward to continuing down this new road. Others have given up already and probably a 1/3 of you never set any new goals because you may think it is silly.

To those people who feel setting a goal is silly needs to understand that without an objective or goal, no change happens. Maybe you have been through this before and feel that setting goals never work. To you I say that you may want to look at how you set goals but more importantly how you set out an action plan to accomplish the goal.

To those who gave up, why did you? To you I would say that you have not invested enough in how the result will impact your life. If the goal is not worthwhile then letting it go is easy.

Instituting a change anywhere takes work. It takes effort. Anyone who tells you differently is lying.

Be careful of the phrase “time management”. That phrase gets tossed around so easily but it never goes far enough into why things need to happen or why they stop happening.

Setting a goal:

  1. The goal you set has to have some repercussion if you do not attain it. Not that you will be fired or something negative happens but you have to be invested in the outcome. If you do not see the downside of not accomplishing this goal then it will be easy to stop.
  2. You need to be specific in what you want to accomplish. Saying you want to be a top salesmen is not the same as you wanting to sell 50 units. The same holds true with “I want to lose 15 pounds” versus “I want to lose 15 pounds by May 1st.”
  3. Once you have a goal that you are invested in and have been specific in the goal, the next step is outlining “action steps” that you have to accomplish to get you on the path towards your goal. For instance, if you are going to sell 50 units, here are some things you may begin to work on.
    1. Review marketing materials
    2. Go through your database to create a list of the first 10 clients you will call
    3. Create a script for your sales pitch
    4. Make sure you are logging data into your CRM or tracking tool

Setting up these steps will allow you to focus on small accomplishments that bring you closer to your goal. If you do not have these steps you will end up looking at the goal of “selling 50 units” and may not know where to begin so you keep putting off action until something comes to you. Next thing you know you are way off pace.

Setting goals and focusing on small steps also allow momentum to be built so that you see small accomplishments which get you excited about each of the following steps

For those of you who are still attacking your goals from New Years, keep it up. Keep focused on what you are doing each day.

For those of you who stopped, it is not too late to rethink your goal and get back on the plan. Remember you had some initial desire for change, don’t give up.

For those of you who did not set goals, hopefully you see that all of your life is about goals and priorities and I hope this helps.

Comments

I love this Glenn - it's only the 18th and you're ALREADY coming at us hot with an accountability check!

Jan 18, 2013

Don't want too much time to pass. Thanks for feedback. See you in a few weeks

Jan 18, 2013

Comments 1 - 2 of 2

You must be logged in to comment

Login Create an account

Add your comments:

   

Glenn Pasch's Recent Posts

Related Posts

  • How Simply Getting the Job Done Can Be a Bad Thing

    Working at a car dealership often takes its toll on employees. The demands of a fifty, sixty or seventy hour work week often leaves the employee exhausted, mentally and physically. Generally, these employees are not clock-watchers, they are your commissioned sales people, your technicians, your management staff and they are the bread and butter for your dealership.  Are these long work hours the expectation that has been set by the organization, or it is part of the genetic makeup of these employees? Is their heart into it? Or are they only a cog that helps turn the wheel? Also imagine the full-time, forty-hour per week receptionist, service cashier or parts counter employee that repeats the responsibilities of their job for eight hours a day.  They take their breaks and probably sneak in a couple more to grab a cigarette or run an errand.  Their lunch hour is regimented so that everyone knows where to find them at half past twelve. They are critical employees to your franchise, ...Read post

  • DSU Live to offer interactive & personalized session prior to DSES 2014

    If you're anything like me, you love and thirst for learning. I have always been of the mindset that the more knoweldge I can get my hands on, the more effective I can be.Read post

  • Social Media: When Marketing Becomes Mocketing

    Social media can be a tricky thing. Finding and publishing content that a business’s audience will both enjoy and interact with can be challenging. And as Facebook exposure for business pages is increasingly diminishing, businesses are more dependent on audience engagement than ever for those elusive likes, shares and comments. The type of content posted is highly important as there is a line that can be crossed and turn public perception against you. Sometimes, what may have been a sincere piece of content can be perceived as simply self-promotional.   The reality is that behind every piece of content produced by a business there is a person. Whether that’s one person or a team, ultimately, it can be difficult for marketers to separate personal feelings from their social media content. Take for example the viral campaign to raise awareness and money for the ALS Association named “The Ice Bucket Challenge.” It’s fantastic that individuals are raising money for the ALS Assoc...Read post

  • Consulting Conundrum: “You can do whatever you want, as long as…”

    Yes, this is opinion. However don't take it as fable. It’s the consistent vicious circle in consulting: do it all as long as it’s what is wanted at that moment, backed up by someone else, doesn’t bite back at the factory stance, mostly makes sense and when you can grab the proper attention. And don’t blink because all of that can change with one call or a visit from a nice set of pearly whites with a tan and a low-slung top. In a dramatically fluid world, all of that is a constant. Meeting with a dealer the other day, their factory (only) site has issues, their SEO/SEM isn’t close to completely transparent in work, reporting or results, their new CRM isn’t installed properly or completely and their sales team can’t seem to do their job. And the store is doing, what most would consider, fine. In less than five hours, a solution to every hole that was shot in their operation was provided, a path to resolution (in some cases multiple) was drawn out and improvement benchm...Read post

  • Natural Unselection (It Takes Time…)

    Yes, it is getting more and more difficult for business owners to make decisions today that will positively impact their business, especially in the arena of digital marketing. You might say “bull hooey” and protest that it has become easier. And you’d be half fright… Nothing is more frustrating to a business owner that not understanding something that should otherwise be “easy” to do so. That’s where misguided trust and blind recommendations become so darn appealing. Attend a 20 Group and you just might be amazed as to how eloquent an otherwise inept presenter can be. We live in a world of regurgitated content, many times so prolific that anyone can claim it to be theirs. Car dealers and executive management, typically, know what has been and possibly what is happening now.  They’re still overwhelmingly blind to what is going to happen, even though it’s in front of their eyes. And smartphones. However, the chasm that exists does so simply because the dots aren’...Read post

  • Auto/Mate to Host First User Summit for Auto Dealership Executives, Highlighting DMS Features & Best Practices

    ALBANY, N.Y. – August 25th, 2014 – Auto/Mate Dealership Systems announced today that it will be hosting its first annual User Summit for auto dealer clients on Friday, September 19th in Albany, NY. More than sixty dealers and managers from dealerships around the country are scheduled to attend, where they will learn the newest features of Auto/Mate's dealership management system (DMS) along with best practices associated with implementing the latest technologies into dealership processes.   "Our clients consistently tell us about the cost savings and increased efficiencies achieved with Auto/Mate, so we thought it would be a great idea to host a summit where they can share tips and network with peers," said Mike Esposito, President and CEO of Auto/Mate Dealership Systems. "Additionally we look forward to sharing our DMS's newest features in a format that's interactive, so we can see reactions and hear constructive feedback."   Auto/Mate's User Summit is geared toward dealers...Read post

  • Finalists Announced for the DrivingSales 2014 Dealer Best Idea Award

    Award recognizes the most innovative auto dealership strategies of 2014; finalists are Cathy Nesbit and Alyssa Safty, Harry Robinson Buick GMC; Bryan Armstrong, VW SouthTowne; Shelly Hebert, Glenmore Audi; Erich Gail, Cardinale Automotive Group; Robert Karbaum, Weins Canada Inc. / Don Valley North Toyota   Salt Lake City, Utah – August 25, 2014 – DrivingSales announced that five auto dealer professionals have been selected as finalists for the 2014 DrivingSales Dealer Best Idea Award, which recognizes the most innovative auto dealership strategies of 2014. The finalists will compete onstage for the award, as well as for $10,000 in cash and prizes, at the 2014 DrivingSales Executive Summit (DSES), held Sunday, October 12th through Tuesday, October 14th, 2014 at the Bellagio Las Vegas.  This year’s award is sponsored by Cobalt.   The DSES, which had record attendance in 2013 and has sold out every year since inception, is unique in the industry because auto dealers determine...Read post

  • Announcing Finalists for DSES Dealer Best Idea Contest

    This contest is a highlight for many attendees and you won't want to miss it this year. It's inspiring to watch 5 progress dealership executives compete head-to-head on forward thinking ideas they've implemented to sell more cars. We can't wait to see the results each finalists has produced for their store...the dealer panel will have a tough time deciding on a winner.Read post