Community

Share your automotive expertise

2 Write a Blog Post

Does your Dealership have Unclaimed Facebook Places Pages?

By Adam Ross on Mar 28, 2012

If the answer is yes, claim them and merge them with your current Fan page!

Many dealerships have multiple Facebook pages representing them out there. Which page are your customers checking into? You can merge these other pages with your fan page, but you must claim each of these non-fan-page  pages before you do so.

Here's how to claim and administer the pages that are not your fan page, but represent your business:

First, you should be an administrator of your dealership's Facebook fan page - you will need to be in order to merge the two (or more) pages.

Next, search Facebook for your dealership name (in the white search box at the top blue bar). Are there multiple entries coming up?

Multiple listings for a dealership can be merged

Click on the first dealership page that is not your fan page. Click on the box in the top right corner that says: Know the Owner? 

Unclaimed Facebook Page to be merged with Dealership's Fan Page

In the box that pops up, enter your email address. It must be the same address as the one that administers your fan page. Popup Box where you enter the Facebook name or email address for your Facebook account that is an admin for the Fan Page

You will receive an email inviting you to Claim the Page by clicking on the link.

Email from Facebook requesting you to either click a link to claim the page, view the page or forward to the owner

After clicking "Claim Page", you are directed to a page asking you to certify that you are authorized to claim the page.

After clicking Claim Your Page in the email, check the box on the landing page to certify you are authorized to administer the page, click the blue button and you're now the admin for both pages 

It's that easy! Once you are the admin for both the fan page and recognized as the owner of an unclaimed page, as long as the address for both pages match identically (you can change the newly claimed page to match your Fan page), you can merge the two pages into your fan page - here's how:


This comes right from Facebook's help section, found here:

http://www.facebook.com/help/?faq=249601088403018#I-have-two-Facebook-Pages-for-the-same-thing.-Can-I-merge-them?

"You can merge duplicate Pages and Places. Please note you can only merge the Page or Place with fewer likes into the one with more likes. To do so:

  1. Go to the Page or Place with the most likes. This will be the one you'll keep.
  2. Click the Edit Page button in the top right corner.
  3. From the left sidebar, select Resources.
  4. Click the Merge Duplicate Pages link. This link will only appear if you admin two Pages with similar names.
    Click "Resources", and you should see a link that says Merge Duplicate Pages 
  5. A dialog box will show Pages and Places you admin that qualify to be merged. Select the checkbox for Page(s) you wish to merge. If you're merging a Place and a Page, they must have the same address information.


For Pages with the new timeline design, replace step 2 with the following instructions, then continue with steps 3-5 above:

  1. Open your Page's admin panel
  2. Click Manage 
  3. Select Edit Page
    How to get to the Edit Page link in Timeline format on Facebook 


Please note: The Page or Place with fewer likes will be removed from Facebook and you will not be able to unmerge them."

Here's another great article from InstdeFacebook.com detailing screen by screen how to merge: http://www.insidefacebook.com/2011/08/03/how-to-use-merge-duplicate-pages/

This whole process should not take you much time at all and will streamline and consolidate your listings on Facebook, ensuring that every shopper will see YOUR messaging, all FB check-ins will be combined in one place, and all fans of the other pages will be merged, so you lose nothing at all.

Adam Ross
Managing Director

Infinite Prospects, Inc. - Online Solutions for Car Dealerships
(201) 448-7253 phone
http://www.infiniteprospects.com
http://www.facebook.com/infiniteprospectsinc
http://www.twitter.com/inf_prospects
https://plus.google.com/u/0/b/106156827638663977698/106156827638663977698/posts
http://www.linkedin.com/company/infinite-prospects-inc./
http://infiniteprospects.wordpress.com
Skype: infinite.prospects

 

Comments

This is great info. Thank you for sharing so clearly.

Mar 28, 2012

Comments 1 - 1 of 0

You must be logged in to comment

Login Create an account

Add your comments:

   

Adam Ross' Recent Posts

Related Posts

  • Marketing to Millennials: The Data

    Here’s how it goes down: Millennials will just look up your business on their phone and read the reviews. A 2013 Dimensional Research Survey found that 90% of consumers are influenced by seeing positive online testimonials, while 86% were influenced by negative ones. Read post

  • Mobile Apps Continue to Dominate the Mobile Web

    As a whole, the adoption of mobile devices continues at a staggering pace. The average consumer is now spending 18.9 hours per week on a mobile device. As apps have gained traction, brands have already established new priorities for how their mobile marketing strategy is structured. Mobile web, mobile paid search, mobile retargeting, paid app installs, mobile social marketing, and mobile messaging now function as gateways to an app install. More and more brands are utilizing these advertising channels to encourage an app install. This is not a minor advertising push. Brands are using strong tactics to promote app installs. The goal of these marketing efforts? Be present on the consumer’s mobile device. Being present on the smartphone now means apps. Read post

  • Is Facebook set to launch a Mobile Ad Network?

    If the rumors prove true, this would mean that the social networking company with over a billion users is going to leverage, as only they are able, their large collection of user data. Facebook users, by interacting on its platform, actually keep the company updated to some extent on changes regarding what they like and may purchase. That kind of insight is very appealing from a marketing perspective.Read post

  • Is a PPC Service Really Worth 20%? The Math Doesn't Add Up.

    I really don't know who I'm going to offend on this one. We've been researching so many vendors over the last couple of months that work with chat, lead-gen widgets, and website platforms themselves that we haven't taken the time to explore PPC vendors. Maybe that's why I was blindsided to find out that there are at least two vendors out there charging 20% and one that we found who is charging 25%. Is it me or is this insane? We'll put aside the 25% vendor for now. I'm hopeful that it's some sort of accounting mistake or something. Focusing on the 20% charge, it really bugs me that this may be more common than I ever knew. I've always hung around the organic side of search, so PPC hasn't been a focus. With that said, I've managed dozens of PPC campaigns over the years and I could never imagine charging anything other than a flat fee. To me (and again, I might be on the wrong side of this argument and would be very open to some education on this one), if a dealership is spending $10...Read post

  • Apple’s Recent Announcement Of CarPlay Means Big Changes For Drivers

    Apple’s recent announcement of CarPlay which will integrate the iPhone, Apple maps and Siri into the car dashboard, is a move meant to compete directly with Google’s Open Automotive Alliance (OAA), and Microsoft’s Sync platform. This means big changes are in store for how shoppers driving, commuting and traveling by car will find and learn about your business. The fast moving map space plus local-search is attractive areas for innovation for software developers. One of the more interesting innovators taking advantage of the mobile trend is YILLIO which takes maps and local search to the next step by offering a patented ‘route-based’ search. Launched in January, users using YILLIO are able to search for businesses, information and value along their entire route, may it be 10 miles ahead or 150 miles ahead. See our article: Don’t Just Go…… YiLLiO! What’s cool for your biz is it aims to give users the right information; at the right time, by looking at signals such as...Read post

  • If They Can't Find It, They Won't Buy It

    When most car shoppers arrive on your dealership’s website, the first place they are likely to go is straight to your inventory pages. However, after they get there, do they really have access to the most helpful navigation tools?   Let’s play a game of "What’s Wrong With This Picture." Below is a screenshot from a dealership’s website:                         I typed in a simple search for a feature I REALLY WANTED in my next truck - a 4x4 drivetrain. What was the first result? A 2014 Tacoma PreRunner with a 4x2 drivetrain. For a car shopper, this search bar isn’t being helpful to the online shopping experience, because it can’t properly filter for the correct feature. Also, the first search result has a stock image. Stock images are a turn off for car shoppers. They want to see the actual vehicle before they come into the showroom. Real photos make your inventory more enticing and interesting to look through, so you should be updating your s...Read post

  • Gorgeous Photos versus Real Photos on Social Media Ads

    Science rules in digital marketing. Social media is a place of vanity. Those of us who use social media often get to see flattering images of just about everything - people, places, food, cars, whatever. Have you ever seen a picture of a friend posted as their new profile picture and thought, "Wow, that's a good picture of them." One might believe that the same holds true for automotive ads. On websites, it has been widely accepted that real pictures of inventory work better than stock photos, but on social media we have access to the gorgeous pictures that are supplied by the OEMs. Will pretty advertising pictures outperform pictures of live inventory on ads that are sending traffic to the vehicle details pages and search results pages? We have done a ton of A/B testing over the past few months and we have pretty compelling data, but I want to get the opinion of the community here before posting those results. What do you think? Here are some of the criteria for a test we ran for ...Read post

  • Do Unto Others...

    There's making donations to the community. And then there's this. See what happens when a marketing and community relations strategy gets tied in with a video strategy.Read post