Community

Share your automotive expertise

2 Write a Blog Post

Filed in: None

By Jared Hamilton on Oct 7, 2008

Looking back on day one I’ve got to give credit where its due: Mike Roscoe, President of Dealer Communications has done a great job of building these conventions, each one gets bigger and better.  The Texan Gaylord is a great location.  The guest rooms are comfortable, good restaurants and plenty of convention space.  This was by far the biggest and nicest convention hall to date.  I was very impressed with the exhibit hall.  Many new companies were present as were some familiar faces. 
The morning session covered the 101 tracks by Todd Smith. Its good stuff even for the veterans, we should never loose sight of the basics.  Then one of strongest data sources and wisest web marketers in the industry, Kevin Root took the stage.  Kevin’s message is always spot on and something that can be referred back to time and time again. The speaker’s list for the rest of the event was looking good too.  Many familiar friends were lined to speak, Dennis Colome, Rafi Hamid, Ralph Paglia, Todd Smith and Mike Dececco are just a few that I always recommend. They have great experience, are entertaining to watch and nail relevant topics. Many new faces also looked promising to check out, certainly there will be more topics worth watching than one person alone can attend.  BTW, did you know you can purchase access to the prior convention videos and seminars?  It’s a good way to catch on what you may have missed.

To cap the end of a great day one I headed out with the guys from Dealersocket to this SWEET Texas BBQ joint! Yea!!  We ate until we were FAT… then we went and got some “Texas style homemade ice cream.”  Ahh yes, Texas is a great place!
For all those not attending, you’re missing out.  I had to jump on a plane to be present for an announcement at the JD Powers event so unfortunately I can’t do the updates for day 2 or 3.  No worries though, we have plenty of community members on the ground who will keep us posted!
 

You must be logged in to comment

Login Create an account

Add your comments:

   

Jared Hamilton's Recent Posts

Related Posts

  • Google's New Store Visits Metric - PPC Driving Showroom Traffic?

    Google has very recently launched a new feature inside the Adwords reporting element called “Store Visits” and it’s something auto dealers should pay attention to. It isn’t open to 100% of Adwords advertisers yet - so now is the time to gain understanding and be ready. Here’s what the new store visits metric is all about, and what it means for your business. (this is a 12-pack post my friends, crack a cold one and enjoy!)   What Is The Adwords Store Visits Metric?   Without getting overly complicated, it’s a way that Google can utilize data from clicks on your paid search ads in conjunction with location and device data from the user to offer some pretty sharp metrics on when and if those clicks drive people through the doors of your showroom or onto your lot.   Let me illustrate:   A young man named Brian, a recent college grad, has landed his first job at a startup in Valparaiso, Indiana. He settles in for a few months and eventually decides it’s time to t...Read post

  • Great Sales People Aren’t Born They’re Made

    Training budgets have been cut back to the bone to preserve cash flow in these challenging economic times, so we cross our fingers and hope that good sales people are born and all we need to do is find them and recruit them!Read post

  • Happy Holidays from OneCommand

    With the holidays and end of the year just around the corner, the team at OneCommand wanted to take a moment to say thank you. Without your support and continued business, our success would not be possible. We understand you have many options in the marketplace and we are pleased you chose OneCommand as your preferred vendor. We are deeply thankful and would like to extend our best wishes for a happy and safe holiday season and a prosperous new year. The OneCommand offices will be closed on December 25th and January 1st, however we will be available December 24th and December 31st, should you need any assistance. We look forward to continuing to serve you in 2015. Thank you again for your loyalty to OneCommand, it is a pleasure doing business with you! ...Read post

  • Attribution Modeling – Tough to Implement?

    Many dealers use digital marketing for their websites with no idea how many cars their marketing has actually sold. Attribution modeling solves this issue.Read post

  • Don’t Sit Down! 6 Reasons to Change How You Do Your Investigation

    When you meet a new customer on the lot, where do you start your investigation process? I believe there is one best place to do it. But before I share what it is and why it’s the best, look at these typical places and pick the one where you usually start your investigation process: a) out on the lot, b) at your desk, c) on the show floor, d) near the new car the customer’s considering, and e) near the customer’s current car. I will share 6 reasons why only one of these places will gives you a unique advantage in the sale. It will also allow you to be efficient by learning about your customer’s needs and wants much faster.Read post

  • Digital Marketing Company Naked Lime Helps Automotive Retailers Seize Opportunities

    Naked Lime Marketing authored four white papers this year that showed digital marketing’s effect on the modern dealership. The white papers covered a range of topics in automobile retailing, including new profit opportunities, customer acquisition, web design, and digital engagement. You can download the whitepapers on nakedlime.com.Read post

  • What is the Zero Moment of Truth?

    Simply put, a Zero Moment of Truth buyer is one who is at the point of decision to buy a product or service. Discovering when this moment occurs and targeting the ZMOT buyer at the Zero Moment is a science – a combination of the right marketing message, and targeting of web search traffic patterns to maximize conversions (unique actions such as phone calls, web leads, and live chat) directly into a businesses’ website or telephone center. The primary component of successfully targeting and converting a Zero Moment of Truth buyer is ensuring proper representation where ZMOT buyers search. Google search (both paid and organic) and social media are highly desirable targets. A strong YouTube presence also boosts awareness and drives leads. For car dealers, classified listings such as Craigslist and CertifiedCars.com deliver ZMOT automotive customers all the time! The second part of uncovering Zero Moment of Truth buyers online is analyzing the current shopping and traffic patterns of...Read post

  • Emotion + Information = Expert Selling

      It is said that people buy with their emotions. However, what really happens is a mix between influential information and emotional cues.   MarketingProfs provides some great insight about the different degrees of emotion and logic in the buying process. In this article, they discuss how the beginning and aftermarket stages of the buying cycle are the highest in emotion, and once a shopper gets closer to the sale, they start to become more logical and evaluate the information they have received.   Shoppers need a mix between getting the information they need to make a decision on a vehicle or service, as well as a positive experience at every touchpoint of their research and aftermarket communication.   So how does your dealership effectively deliver this balance between information and emotion to your shoppers throughout their research process, buying cycle, and your aftermarket communications?   Tips for Creating the Balance Between Informational and Emotional Se...Read post