Community

Share your automotive expertise

2 Write a Blog Post

Filed in: None

By Jared Hamilton on Oct 7, 2008

Looking back on day one I’ve got to give credit where its due: Mike Roscoe, President of Dealer Communications has done a great job of building these conventions, each one gets bigger and better.  The Texan Gaylord is a great location.  The guest rooms are comfortable, good restaurants and plenty of convention space.  This was by far the biggest and nicest convention hall to date.  I was very impressed with the exhibit hall.  Many new companies were present as were some familiar faces. 
The morning session covered the 101 tracks by Todd Smith. Its good stuff even for the veterans, we should never loose sight of the basics.  Then one of strongest data sources and wisest web marketers in the industry, Kevin Root took the stage.  Kevin’s message is always spot on and something that can be referred back to time and time again. The speaker’s list for the rest of the event was looking good too.  Many familiar friends were lined to speak, Dennis Colome, Rafi Hamid, Ralph Paglia, Todd Smith and Mike Dececco are just a few that I always recommend. They have great experience, are entertaining to watch and nail relevant topics. Many new faces also looked promising to check out, certainly there will be more topics worth watching than one person alone can attend.  BTW, did you know you can purchase access to the prior convention videos and seminars?  It’s a good way to catch on what you may have missed.

To cap the end of a great day one I headed out with the guys from Dealersocket to this SWEET Texas BBQ joint! Yea!!  We ate until we were FAT… then we went and got some “Texas style homemade ice cream.”  Ahh yes, Texas is a great place!
For all those not attending, you’re missing out.  I had to jump on a plane to be present for an announcement at the JD Powers event so unfortunately I can’t do the updates for day 2 or 3.  No worries though, we have plenty of community members on the ground who will keep us posted!
 

You must be logged in to comment

Login Create an account

Add your comments:

   

Jared Hamilton's Recent Posts

Related Posts

  • Marketing to Millennials: The Data

    Here’s how it goes down: Millennials will just look up your business on their phone and read the reviews. A 2013 Dimensional Research Survey found that 90% of consumers are influenced by seeing positive online testimonials, while 86% were influenced by negative ones. Read post

  • Mobile Apps Continue to Dominate the Mobile Web

    As a whole, the adoption of mobile devices continues at a staggering pace. The average consumer is now spending 18.9 hours per week on a mobile device. As apps have gained traction, brands have already established new priorities for how their mobile marketing strategy is structured. Mobile web, mobile paid search, mobile retargeting, paid app installs, mobile social marketing, and mobile messaging now function as gateways to an app install. More and more brands are utilizing these advertising channels to encourage an app install. This is not a minor advertising push. Brands are using strong tactics to promote app installs. The goal of these marketing efforts? Be present on the consumer’s mobile device. Being present on the smartphone now means apps. Read post

  • Want to Move More Metal? Make Contact with Your Leads Quickly

    Last week we introduced this month's blog topic, the Top 5 Best Practices for Following Up on leads at your dealership. Today, let's take a look at the #1 Best Practice, "Make Contact Quickly."Read post

  • Is Facebook set to launch a Mobile Ad Network?

    If the rumors prove true, this would mean that the social networking company with over a billion users is going to leverage, as only they are able, their large collection of user data. Facebook users, by interacting on its platform, actually keep the company updated to some extent on changes regarding what they like and may purchase. That kind of insight is very appealing from a marketing perspective.Read post

  • Why Work Harder For Less?

    Why Work Harder For Less? On this week's Think Tank Tuesday: ✓ Learn how to identify your clients ✓ Find out what you need to be spending time on ✓ Determine key mistakes in your sales process Read post

  • Automotive Management Training: Recycling Your Perspective

    No matter your experience or wisdom, recycle your thinking to the time you were a seedling. Stay green and let yourself grow!Read post

  • What Is Anticipatory Customer Service?

    A fascinating article in Forbes shared a concept that is increasingly winning over customers. In the article, the author described what he termed “anticipatory customer service” as “a customer experience that manages to serve even the unexpressed wishes and needs of your customers through the use of technology and automation.” People are busy. A gesture such as an emailed service reminder that a customer can view when they have time in their hectic schedule, is certainly appreciated by many. However, Anticipatory Customer Service takes this to another level. Depending on the circumstances and the customer preferences, not only would you e-mail the customer, you would also call them, send a text message and then a letter as well. This method works well for customers who want this communication. When a customer drops their car off for service, they want to be kept up-to-date on progress and completion.  If they’re in a meeting, they might prefer a text message. While if the...Read post

  • Is a PPC Service Really Worth 20%? The Math Doesn't Add Up.

    I really don't know who I'm going to offend on this one. We've been researching so many vendors over the last couple of months that work with chat, lead-gen widgets, and website platforms themselves that we haven't taken the time to explore PPC vendors. Maybe that's why I was blindsided to find out that there are at least two vendors out there charging 20% and one that we found who is charging 25%. Is it me or is this insane? We'll put aside the 25% vendor for now. I'm hopeful that it's some sort of accounting mistake or something. Focusing on the 20% charge, it really bugs me that this may be more common than I ever knew. I've always hung around the organic side of search, so PPC hasn't been a focus. With that said, I've managed dozens of PPC campaigns over the years and I could never imagine charging anything other than a flat fee. To me (and again, I might be on the wrong side of this argument and would be very open to some education on this one), if a dealership is spending $10...Read post