"Mr Dealer--Can You Answer These Questions"

Now that NADA is over and the likely struggle of 2009 fresh on our minds,  I ask some very simple questions relative to understanding your web site.  

If you or your GM/GSM can't answer any/all of these questions immediately, it's time to reflect and seriously consider re-educating yourself about your marketing practices.

Here they are:

"Do You"

• Know how many UNIQUE VISITORS you get to your website every month?  Daily, Weekly?


• Know where they are coming from?


• Know which is the best and worst source?


• Know how many of these "UNIQUES" fill out a lead form?


• Have an "OPT IN" lead form on your front page?  for Service?  for Parts?


• Have "Landing Pages" or "Microsites" for every Interactive Vendor?  


• Have separate and relevant URL's for all of your Digital Ad Campaigns?


• Measure and analyze your "Click Stream Data"?


• Know how many "Uniques" it takes your site to Generate a lead?

For some of you, these basic questions can be answered in less than 5 minutes.  If you can't answer them honestly and intelligently, you need to learn how to and fast.   You shouldn't be ashamed.  You should be informed.  

Invest in your staff.  Hire somebody who will not only teach you this information, but install a process that embraces and harnesses it.   You could call most of the folks who write for this site, but our information and advice is worthless if its not made a part of your Digital Marketing Process.  

You can do it.  Don't waste anymore time.  Make it happen!