Share your automotive expertise

2 Write a Blog Post

Filed in: None

By JD Rucker on Mar 14, 2010

Link DiversityIn recent weeks I have been asked to rank the top factors for optimizing car dealer websites. Google reports to having over 200 factors, while the other search engines show similar, undeclared complexity within their own algorithms.

We posted the Top 10 Automotive SEO Factors on our blog a couple of months ago, an article that also appeared in Auto Dealer Monthly, but it was a cursory look. Here at Driving Sales, we will explore each more thoroughly. Those that we have little or no control over, such as the age of the domain, will not be covered, but we'll take a look at everything you CAN improve.

Let's start with...

Inbound Links: Diversity

In the original article, we discovered that:

"This is the least important aspect of the most important factor in SEO: link-building. Diversity is when you’re getting inbound links from many different websites on different Class-C IP addresses. The more diverse, the better, but no matter what anyone tells you, an inbound “spam” link is still worthless even if it’s diverse. More on that later."

The rise of cloud computing has made the need and ability to have diversity of Class-C IP addresses less relevant, but it is still something that should be considered. Dealers and the vendors who work with them should be building a diverse range of links to their websites. This does not mean anything artificial should be employed; if you have quality content and a strong site, building links is often a matter of asking for them.

From a dealership perspective, links can come from many different places. Posting your site in directories is somewhat antiquated but can still have an effect of adding that necessary diversity. Getting links from local publications, automotive enthusiast groups, and even vendors can help as well.

The most important thing to consider is content. If your website is all inventory and no content, chances are that you will have a difficult time getting people to link to your site. While having indexed inventory is an important SEO factor, by itself it will only help to get more long-tail keywords. To get the "money terms" that drive mass traffic, you'll need links. To get the links, you'll need content that compels others to link to it.

One way that dealers can have a direct influence on their link-building is to contribute to other publications. You're an expert in something. You're probably an expert in many things. Whether it's offering content in a blog about the Ford Fusion or details about the hybrid system in the Honda CR-Z, you have knowledge that others want. Offer your expertise and link back to your site within the body. Diversity happens as a result.

Few vendors are offering good link-building products with their SEO and even fewer are doing it right. Taking more control over it from a dealership perspective is a way that you can have a direct impact on your own marketing efforts. You're here on Driving Sales, so chances are you want to make a difference. This is one way to do it.

* * *

We will be covering the other major factors in Automotive SEO regularly in the upcoming weeks.


Thanks Jim,

Great bit of information for those wandering in the SEO darkness. Really, the most important thing to remember is that last bit of the article which is, being a part of someone else's community first is the best way to drive traffic to what you're doing online. If others enjoy your knowledge and "expertise" they're going to want to see what you're up to. Keep in mind to add value to the conversation, don't link-bait or tweet-bait. People will see through that real quick.

Mar 16, 2010

Links and fresh content go hand in hand. I always recommend video testimonials on Youtube and creating a simple word press blog for the same purpose.

Aug 18, 2011

Comments 1 - 2 of 0

You must be logged in to comment

Login Create an account

Add your comments:


JD Rucker's Recent Posts

Related Posts

  • Outlook Customer Service Phone Number 1-844-815-2122

            Outlook Customer Service is the result of Microsoft and has turned out to be most top picks and simplest method for the correspondence for authorities. Today's quickest development of remote advances and electronic correspondence instruments individuals need everything on fingertip and Outlook application perfect with all electronic specialized gadgets like Mobile, Tablets, IPad, Laptop, and Desktop. Microsoft Outlook Customer Service have group of specialists that dependably experience the refresher preparing program and have capacity to recoup all of your email issues in short time. These specialists comprehend costumer need and give 100% conceded arrangement of whole specialized backing through Outlook client administration USA. Continuously keep in touch with us through our toll free number 1-844-815-2122. ...Read post

  • Get Creative with Halloween

    You may have noticed Halloween and fall decorations adorning your favorite retail stores or maybe you’ve seen the random Halloween outlet stores popping up in shopping centers near you. With the excitement building around this much anticipated holiday, you may want to get in on the fun. Halloween is the time of year for goblins and ghouls, but it’s also a time to get creative. Demonstrate your creative side to customers and prospects with one of these Halloween marketing ideas. Host a Costume Contest People who spend money and time on their Halloween costumes want to show them off, that’s why hosting a Halloween costume contest is a great way to bring top-of-mind awareness to your dealership. You could run a traditional contest and incentivize people to dress up and come to your dealership, or you could take a simpler approach and host the costume contest on your social media channels. Leveraging social media for your contest improves your dealership’s online reputation, reac...Read post

  • Digital Dealer 19 Twitter Recap

    As usual around this time of year, I like to remind automotive industry professionals everywhere that Twitter is a GREAT learning tool during the conference season, thanks to so many attendees who tweet valuable information they learn during the speaking sessions. So if you missed this week’s Digital Dealer 19 conference, no worries, I put this recap together just for you! So take a few minutes out of your busy day - sit back, relax, and review some of the best informational tweets from Digital Dealer 19 that can help you improve your dealership’s business! #StayCurrent #DD19 A good reminder that video marketing is important: "If you don't use video to merchandise your vehicles and brand yourselves, you don't understand the data behind video." ~ @brentwees #dd19 — Joe Webb (@zonewebb) October 5, 2015 We all make mistakes, but our faults don’t have to be broadcasted. Address any shortcomings privately and professionally with your team. And don’t forget to boost employee morale with open praise when they do something right! A mentor is someone who praises you publicly and criticizes you privately. #ChallengeOneAnother@signontheline #DD19 — Subi Ghosh (@subi101) October 5, 2015 This is a good question to ask. Make sure your advertising is in the right place to get the best results! Does your ad spending match your consumers media preference? #dd19 — DealerSocket Inc. (@DealerSocket) October 5, 2015 Most customers want to buy somRead post

  • Piggyback On Your OEM’s Efforts For Increased Service Revenue

    Last month, in an effort to maximize recall completion percentages, FCA US announced that it would offer $100 gift cards, or extra trade incentives, to owners of recalled vehicles if they come in and get the work done. This is the perfect opportunity for FCA US dealers to piggyback on this OEM program to increase service revenue and capture more business. Undoubtedly, customers have experienced frustration in past attempts to get the recall work completed, simply due to lack of resources and parts availability, that’s if they were even aware of the recall in the first place. Now that the parts are readily available, these same customers are ripe for dealerships to reach out to.   However, to make the most of this opportunity, it helps to know that OEMs can only reach out to whatever owner they have listed in their databases for these recalled vehicles. Since some of these vehicles date back as far as 1993, chances are very good that these vehicles have switched hands at least on...Read post

  • Creating a Culture of Communication

    Great Communicators Have Meaningful Conversations Creating a culture of strong communication can make or break your dealership.  And great communicators just seem to have a way with people. Strong leaders understand the importance of good communication for building strong partnerships and are able to authentically connect with customers.  People gravitate toward people who are good communicators when it’s time to get information. Good communicators master the art of reading people, and understanding what’s driving their interaction. Meaningful Conversations Matter Today’s consumers and employees crave communication and are looking for meaningful interactions in the marketplace. According to Mashable, 83% of people do online research before buying a car, with 81% of consumers being less likely to purchase from an aggressive salesperson. We’ve all learned authenticity is key when connecting with individuals in today’s fast-paced world, so how do you help your sales p...Read post

  • 3 Ways to Acquire On-Line and In-Market Car Shoppers

    When a shopper comes into your dealership, you can almost be guaranteed that they have done their research and in fact, the majority of their purchase decision has already been made. Here are 3 ways to be considered at the very beginning and throughout the car purchase journey.Read post

  • Google Map Pack Update: 5 Thoughts on the New Design

    Local SEO has become one of the most important focuses in the digital marketing community. This means it's only natural for everyone to take notice and rethink strategy when Google makes an update to its local Map Pack results. In its latest update, which occurred around August 6, 2015, Google redesigned the Map Pack to fit with its mobile design scheme and reduced the maximum number of results from 7 to 3. A lot of business owners went to sleep seeing their business on page one, but woke up completely pushed off. As SEOs and business owners, what are you supposed to take away from this change? In this post, we'll explore five of the most important thoughts and takeaways from the latest Google Map Pack update:   Local Rankings Matter Even More While it's always been important to rank #1, it's more important than ever to ensure your business actually shows up within the map pack, as there are now only 3 positions available on the initial SERP. (In order for users to see more r...Read post

  • What Are You Doing to Reach Mobile Customers?

    There’s no doubt that people are in love with their phones.  As a result, memes and jokes constantly circulate the Internet about how some people no longer participate in “normal” activities because they simply can’t put down their phones. People aren’t reading newspapers anymore - at least not in print - and they’re fast-forwarding through commercials. So where are they? You guessed it. On their phones.    In a recent article on, a respected publication that covers the global digital ecosystem: digital marketing, media and commerce, it was reported that 2015 is “a benchmark year for ad spending in the US, as mobile surpasses desktop spending for the first time.”     In fact, eMarketer estimates that mobile will account for almost 52 percent of all digital spending by the end of the year. It attributes the shift to consumer demand and estimates that adults spend almost 3 hours per day on “nonvoice activities” on mobile devices – 1.5 hours...Read post