Community

Share your automotive expertise

2 Write a Blog Post

Filed in: Marketing

A Day in the Life of a Social Media Manager

By JD Rucker on Feb 15, 2011

While dealers have been paying attention to social media for a couple of years now, it hasn't been until recently that the effort and investment has been put into hiring employees directly engaged in the field. It has been pushed off on Internet managers, sales people, and occasionally college-bound children of owners and general managers (more often than you probably know).

This infographic design by our friends at SocialCast puts the job into perspective in a way that will hopefully shed some light on what a full-time social manager's day looks like. We don't necessarily have to understand what it is that they're doing, but we definitely need to know that there is a distinct ROI involved.

When done right, there is.

Social Media Manager

You must be logged in to comment

Login Create an account

Add your comments:

   

JD Rucker's Recent Posts

Related Posts

  • The point of content marketing (besides SEO)

    Most successful business owners have some kind of strategy for marketing, growth and development. As such, most marketing now includes a digital budget, with various channels including display, pay-per-click, social, video and others.  However, half of the companies doing digital marketing have no content marketing strategy.  This is a major misstep, not only for SEO, but for overall brand growth. While many companies understand that customers are searching online and have developed keyword-centered SEO content marketing strategies to address this, most of these strategies revolve around creating content with very little value, other than a higher rank in search engine results.  Due to the amount of information available online for almost any product or service, the power in sales has shifted to the consumer.  A good content marketing strategy is not only in line with a business's sales goals, but also provides enough useful information that it can be used as a resource for resear...Read post

  • 10 Ways to Build Trust in Your Brand

    Take Back Your Brand By Building Trust The success of your business depends on the trust you are able to build for your brand. After all, consumers with confidence in specific brands will not only return and provide repeat business, but they will also spread word of mouth advertising to their friends, increasing the success of your business even more. Positive experiences drive them to return to the businesses that have been able to meet their needs and exceed their expectations. Most businesses and dealerships already know thatbuilding trust is a key component to creating lasting relationships, however, the specifics that lead up to gaining this trust sometimes need to be addressed. How do businesses and dealerships gain consumer trust and leverage brand influence so that shoppers return time and again to their preferred brands?   Creating trust in your brand is not something that happens overnight. It takes time, diligence, and patience to achieve the level of brand confidence yo...Read post

  • Premier Solutionz Uses Flick Fusion's Live Video Walk Arounds to Help Auto Dealers Increase Website Visitors, Leads and Sales

      Urbandale, IA--July 27th, 2015--Flick Fusion (www.flickfusion.com) announced today that Premier Solutionz, a leading provider of lot service and inventory management services to auto dealerships in Colorado, is using its Live Video Walk Arounds to help auto dealers increase website visitors, leads and sales.   One of Premier Solutionz' clients is Tynan's Nissan and Tynan's Volkswagen in the greater Denver area. In January 2014, Tynan's Nissan was averaging 7,000 website visitors and 150 sales leads per month. The dealership implemented a new SEO strategy that included live video walk-arounds provided by Premier Solutionz via the Flick Fusion video marketing platform. In June 2015, Tynan's Nissan received 24,985 website visitors (a 250 percent increase) and 678 website sales leads (a 350 percent increase). Tynan's Volkswagen saw similar results, and during the month of June, both dealerships received more than 3,600 video views of inventory on their websites and on YouTube.   ...Read post

  • The Growing Plague of Google Analytics Spam and How to Filter It

    If you're one who checks Google Analytics often to see how your traffic is doing, you've problem seen a lot of sites popping up in analytics over the last year or so that don't make sense. It would seem like these you're getting traffic from strange sites, particularly those selling SEO or other marketing services. It's spam. That's the bad news. The good news is that it's not really hurting you. The better news is that you can get rid of it. You may have checked out some of these sites to find your link. Wait, where is it? There's no link to your website there. How did... what the... wait a second. You just did what they intended you to do. They got you to their website in hopes that you'll think, "Hey, I need SEO. Let's see what these guys can offer." Unfortunately, it works. They spoof traffic through a key sending requests from their website to yours, making it look as if they're visiting your website when they're not. This is how they get business. This is how they market th...Read post

  • Revive Your Unsold Prospect Follow-Up in 6 Easy Steps

    Is your dealership looking for more vehicle sales? Do you spend an exorbitant amount on advertising and marketing to acquire new prospects? How many times have you lost a potential sale because you don’t have a proper follow-up process for these incoming prospects? The only way to truly master your dealership’s follow-up is to figure out a way to maximize results and minimize effort. Check out these six easy tips to revive your unsold prospect follow-up. Implement Data Collection One of the most important things a business can do to improve prospect follow-up is collect pertinent information. So many times salespeople are unable to follow up with a prospect because they don’t have all the necessary information to do so. You’ll want to set a standard for data collection among your sales team. This standard should reflect what type of marketing you’ll be doing to follow up with these potential buyers. For example, if you plan to use email marketing to communicate with potentia...Read post

  • 77% of Your Dealership’s Social Media Posts Should be Content Marketing

    The 99 Series: We’re Back!   Welcome to the Hope-Is-Not-a-Strategy post, where I remind everyone about the new way we generate buzz around our brand…hint: it’s not like the old way!  Social media strategy for businesses used to revolve around a lot of hope—and also a lot of funny cat memes, but that was before we learned about the metrics that really matter. As dealerships and businesses work toward reaching a customer base that is largely mobile and increasingly insistent on being educated about the products and services they purchase, content marketing is more important than ever. In fact, it’s so important that a full 77% of your online posts should be content marketing pieces. When you post something on Facebook, it’s natural to check the numbers that appear alongside your post to see if everyone in your friend list has either liked, commented, or shared your social media brilliance. It’s pretty fulfilling to see you’ve been able to entertain a large portion ...Read post

  • 5 Things Every Dealer Should Do with Their Websites that Most Aren't Doing Today

    The consolidation of website vendors and OEM mandates makes it challenging for dealers to feel like they can get an edge over their competitors. With the right best practices, you can take what you have and make it amazing. Here are five things we recommend to our clients that are pretty much universal. Some might be doing one or two of these. There may be some of you savvy DrivingSales folks who are doing three or four. If anyone is doing all five, we should take. I know a great place that could use your services. Go All Out with Analytics Many dealers wish they had a tool that could tell them how their different advertising sources were really working, what results they were delivering, what buttons people were clicking on... the list of desires is huge. The problem with these desires is that the tool is available to everyone free of charge. Google Analytics, when used properly, is extremely powerful. It's not the best tool in the world. In fact, the data can be misleading. Howe...Read post

  • Email Marketing Basic Tips

    With all the social media, content and pay-per-click marketing available at the push of a button, many forget the power of email marketing.  After all, who still uses email?  Turns out, most people do, and email still gets surprisingly high response rates.  The sole purpose of many campaigns is to build an email list.  For the uninitiated, here are some email marketing tips to get started. Target markets are key to email marketing.  Make sure that the content of email marketing matches the audience it's being sent to.  It is therefore a good idea, given access, to split email lists into targeted markets so that the recipients will receive the most relevant messaging and be more likely to respond. Do not send email marketing to someone who didn't opt in.  In the same vein, for those that did opt in, avoid sending spammy or extraneous messages.  Simply deliver what was promised when the user opted in.  Sending irrelevant messages or delivering messages to those that aren't int...Read post