Community

Share your automotive expertise

2 Write a Blog Post

Filed in: Marketing

Geosocial and Location-Based Services are Taking Over in 2012

By JD Rucker on Nov 12, 2011

"Mobile has taken over." It's a subtle difference to what I've been saying for the last 3 years, but it changes everything about the way we think about automotive marketing. Just a few months ago, the statement would have been, "Mobile is taking over."

See the difference?

This isn't the death of laptops and desktops. It's not time to abandon traditional SEO or PPC. It simply adds another layer to our automotive marketing needs. Your customers are spending more time on their mobile devices. Some do more of their surfing and searching through iOS and Android than they do on Windows or Mac. Are you paying attention to them?

You should be.

To put it into perspective, here's an infographic that breaks down the rise of geosocial and location-based interactions between people and the businesses around them. Click to enlarge.

Geosocial and Location-Based Services

Comments

Awesome to see more and more people pay attention to the momentum within this segment.

We have the ability to identify specific customer intent with the information consumers are willing to share via their check-in activity. We've only just begun to scratch the surface...thanks for sharing the infographic JD!

Nov 12, 2011

Anytime. Every time, actually.

Nov 12, 2011

Awesome infographic JD! This is huge and thinking about myself, I too find myself doing so much just from my iPhone on the couch at home while my laptop stares at me. Excited to see mobile progress even more.

Nov 13, 2011

Great article! It's all going to mobile media and the dealers whom are looking ahead will jump on the market place app map. I found a company that will set up a fully customizable business app for $50.00 per month.
http://www.touchproapp.biz

Nov 14, 2011

Comments 1 - 4 of 0

You must be logged in to comment

Login Create an account

Add your comments:

   

JD Rucker's Recent Posts

Related Posts

  • Fall into Customer Loyalty with an Event

    Can you feel it? Autumn is in the air. For some of the country, it is starting to get cooler and even the leaves are beginning to change. If you aren’t experiencing the spirit of fall yet, you can still celebrate the official start to the autumn season on September 23rd. Regardless of your climate, fall provides a perfect opportunity to market to customers. Here are three ways you can drive traffic and build customer loyalty with a fall event. Support Local Sports The autumn season is synonymous with football and soccer. If you are a dealership that is actively involved with your local school district or sports organizations, think about hosting a tailgating party at your dealership. You could have food, music, and even a car decorating station. This type of fall event shows your commitment to the community, provides additional foot traffic to your lot, and builds loyalty for your dealership. Eat Pumpkin and Apples People love fall because of the food and nothing brings people toge...Read post

  • 3 Reasons Responsive Websites are Better for SEO

    Web developers started touting the benefits of the responsive website content since the dawn of smartphones, but it was more for functionality rather than increased visibility. It wasn't until 2011 and 2012 when large companies like Google started promoting the concept that the SEO world opened their eyes to the search ranking benefits. We believe wholeheartedly in responsive websites for dealers, not just because Google likes them, but because they present a better experience for your customers. Still, the SEO aspect cannot be ignored, so I've put together a small list of reasons that responsive website design is a strong play for improving your organic search engine rankings. Every Page Visible Dealers and vendors can debate about whether Google is truly "promoting" responsive website design or if they're simply listing them as the first option when discussing mobile website interfaces, but one this that Google and Bing have said that cannot be debated is that they like a 1-to-1...Read post

  • The Two Sides to Social Media

    Everyone knows about the front-facing part of social media. Some of us use it every day. Whether we're checking updates, following a story, or simply looking into what our friends are doing, we go to our favority social media app on our phones or visit the sites on our computers and explore the world socially. The other side of social media is more mysterious. It's not that it's a secret; many discussions have been had about it right here on Driving Sales. It's that few dealers are talking about it, fewer vendors are offering it, and the social media sties themselves are doing a terrible job at getting the word out. That's fine by us. The longer that it's a secret, the better it is for our dealers. This other side, the "dark side" of sites like Facebook and Twitter, rely on their number one asset to help businesses spread their message to the right audience. That asset is targeting, and the methodology that these social networks employ are can be downright powerful. Let's take a...Read post

  • Change the Game with Special Finance

    ~~In today's technology driven, high speed, high cost, velocity environment in which we live there has to be more than the race to the bottom to sell new and pre-owned vehicles. There has to be more than just the "best" price, and the "best" customer service. There has to be more than just the "free" oil changes, and "free" tires. Listen....same is lame! There has to be more.... Well… I am pleased to announce that there is certainly more for those Dealerships that have moved beyond the mere commodity side of this business to master and leverage the opportunity to sell solutions. Of course, I am referring to Special Finance. But wait... what is Special Finance exactly? Special Finance is creative solutions to everyday problems such as poor credit history, no credit history, limited income, limited work history, negative equity, and limited cash down. Dealerships that excel in Special Finance solve everyday problems, set customers up for future success, and dramatically change lives! ...Read post

  • Testing Every Component of Websites and Tools is the Key to Maximizing Leads

    There are three rules when it comes to properly A/B testing the various components of your website and the tools that drive it. We use them and we know there are a handful of other vendors who use them as well, but you don't have to be a vendor to take advantage of them. Dealers can do this type of testing as well. ...Read post

  • Stop Using Public Relations as Advertising

    Throughout history, public relations professionals have assisted companies in gaining exposure and getting the right message to the right audience at the right time. In the past, PR agencies relied on connections with journalists, media contacts and industry publications to relay relevant company news. With the arrival of social media, and digital marketing, PR agencies have had to evolve with the times. It has become a content-driven world, with a whole lot more opportunities to place content. While it is now easier for PR agencies to spread a company’s message, the amount of information news outlets and other publishing platforms receive is quite overwhelming. As such, it is now more important than ever to get your messaging right, so it does not get lost in the noise, or, even worse, turn the audience away.  A good public relations agency knows which types of messages are appropriate and most effective for each type of content. Public relations firms are now frequently retaine...Read post

  • IFMG and DealerStrong in Action: the Special Finance SuperGroup Meeting in Las Vegas - September 8, 2014

    Last week our Director of Sales, Russ DeVries, participated in one of DealerStrong's semi-annual SuperGroup Meetings. Scheduled to coincide with the Industry Summit at the Paris Hotel in Las Vegas, the SF SuperGroup includes dealer principals and senior management from some of the highest volume SF stores in the country. Here's a quick recap.Read post

  • In Marketing, New Trumps Used Every Time

    Bob visits a website searching for a new vehicle. As he filters down to the model he is considering, he is confronted with a seemingly endless list of stock photos with similar prices. Frustrated at the lack of information, he leaves and attempts his search on another site just to get the same results.   Suzy is in the market for a used vehicle. After comparing vehicles by prices and mileage, she finds one that fits her needs and her budget. The vehicle doesn’t have a very good description, however, and she has questions about the vehicle’s condition. She fills out the form and asks for more pictures of the vehicle. All she gets in return are repeated invites to schedule an appointment while being bombarded with phone calls from salespeople.   Joe is shopping for a new vehicle also. Joe is a very meticulous person. His house is always in order. His DVDs are alphabetized. He refuses to buy anything used. He knows that he wants the new Mustang. He also knows that he wants it ...Read post