Community

Share your automotive expertise

2 Write a Blog Post

Filed in: Marketing

Geosocial and Location-Based Services are Taking Over in 2012

By JD Rucker on Nov 12, 2011

"Mobile has taken over." It's a subtle difference to what I've been saying for the last 3 years, but it changes everything about the way we think about automotive marketing. Just a few months ago, the statement would have been, "Mobile is taking over."

See the difference?

This isn't the death of laptops and desktops. It's not time to abandon traditional SEO or PPC. It simply adds another layer to our automotive marketing needs. Your customers are spending more time on their mobile devices. Some do more of their surfing and searching through iOS and Android than they do on Windows or Mac. Are you paying attention to them?

You should be.

To put it into perspective, here's an infographic that breaks down the rise of geosocial and location-based interactions between people and the businesses around them. Click to enlarge.

Geosocial and Location-Based Services

Comments

Awesome to see more and more people pay attention to the momentum within this segment.

We have the ability to identify specific customer intent with the information consumers are willing to share via their check-in activity. We've only just begun to scratch the surface...thanks for sharing the infographic JD!

Nov 12, 2011

Anytime. Every time, actually.

Nov 12, 2011

Awesome infographic JD! This is huge and thinking about myself, I too find myself doing so much just from my iPhone on the couch at home while my laptop stares at me. Excited to see mobile progress even more.

Nov 13, 2011

Great article! It's all going to mobile media and the dealers whom are looking ahead will jump on the market place app map. I found a company that will set up a fully customizable business app for $50.00 per month.
http://www.touchproapp.biz

Nov 14, 2011

Comments 1 - 4 of 0

You must be logged in to comment

Login Create an account

Add your comments:

   

JD Rucker's Recent Posts

Related Posts

  • Get Your Dealership On The First Page of Google

    With less than 8 percent of online search traffic making it to the second page of Google search, it’s clear that search ranking matters now more than ever before – but it also can take time to get up to the coveted first page of Google search.     When considering investing in SEO and PPC, many dealership owners are eager to know how to get on the first page of Google, and “how” to get the top ranking on a search results page. They want the satisfaction of being able to win instantly, but it's not always so easy.     The short answer is, “no one really knows” – not even the people who work for Google. But rather than just leaving it as a blank answer to a very difficult question, let’s investigate the reasons behind the response.     Unfortunately We Aren’t Google     In addition to their periodic major updates, Google also has a fresh batch of smaller updates that are constantly causing small fluctuations in rankings. They also have much deeper up...Read post

  • Changes in Car Ownership Patterns: Navigating the New Landscape

    No doubt about it: the patterns of car buying and car ownership have changed. Six years after the Great Crash of 2008, the wobbly recovery still hasn’t found its way into most consumers’ wallets. The result? Older cars are spending a longer time on the road before being replaced. The reason? Changing consumer demographics. New car ownership, once the ultimate baby-boomer status symbol, has become insignificant among the younger generation, with the 18-to-34 crowd preferring to spend their $200 billion in annual purchasing power on high-tech gadgetry rather than a new set of wheels. Faced with an extended bout of unsettled economic times plus a generational shift in consumer habits, many auto dealers find themselves at a loss as to how to respond. In today’s blog, we’ll discuss how dealers can thrive and benefit from longer-term car ownership, by uncovering the trends and discovering what is truly fueling them and staying on top of what is in your control: satisfying customer need.Read post

  • Mike Martinez, CMO of DMEautomotive, to Present at the 2014 DrivingSales Executive Summit; and DMEa Selected as a Finalist for the 2014 Innovation Cup

    Mike Martinez’s presentation, “Smartphones and the Purchase Game,” was selected by a panel of auto dealers; joins an agenda that also includes keynotes from digital expert and best-selling author Brian Solis; SEO ‘Wizard’ Rand Fishkin; eMarketer’s lead digital auto analyst, Mike Hudson; Kellogg School of Management marketing professor Florian Zettelmeyer, and online marketing pioneer, Bryan Eisenberg     Daytona Beach, FL – September 30, 2014 – Mike Martinez, CMO of DMEautomotive, has been selected to present at the sixth annual DrivingSales Executive Summit (DSES), the most authoritative profit-building event for innovative dealers. Martinez’s presentation, Smartphones and the Purchase Game, joins an agenda that includes keynotes from digital expert and author Brian Solis, SEO “Wizard” Rand Fishkin, eMarketer’s Lead Digital Auto Analyst, Mike Hudson, Kellogg School of Management Marketing Professor Florian Zettelmeyer, and Managing Partner of Eisenberg Hol...Read post

  • 8 in 10 Dealers Agree the Ideal Sales/Finance Process Should Be Two Hours or Less

    New dealership survey from eLEND Solutions underscores pain points for dealers in Sales/F&I process; 80% report their Sales/Finance process takes two hours or longer   Mission Viejo, CA – September 30, 2014 – A new survey of dealerships* from eLEND Solutions underscores what most dealers know already, that the sales and finance process takes much longer than it should:  80% report their process goes on for two hours or longer and 40% report three hours or longer - while a whopping 82% of dealers say the ideal end-to-end process should take two hours or less.     Survey of dealers shows disconnect between what they think ideal length of the sale/F&I s process should be and what it currently is: How long do you estimate the start-to-finish (sales/financing) transaction takes for your dealership(s)? Ideally, how long would you want your sales & financing process (show to final close) to be? 80% 2-5 hours 82% ...Read post

  • Grass roots advertising

    This year we decided as a dealership to become more involved in events in the community. We came up with a budget for this and jumped in! We are sponsoring the local auto race track and participating in other events in the community. We have participated in 5k events as well as relay for life. we try to do one event per month. We feel that this grass roots adveertising is worth so much....not to mention that it is nice to be involved with events that are good for the community.  We also tie this in to our social media efforts as well. We always have some type of game that people can play and win different prizes.  I am looking to the driving sales community for more ideas for this type of marketing. ...Read post

  • Automotive Video Marketing - It's Easy and It's FREE!

    You see, video supercharges the senses and evokes emotion as the consumer watches. It’s captivating, interesting and something we feel compelled to share. If people enjoy it they will share it with friends, family and even on social media. It’s also very inexpensive to produce and free to broadcast to millions of YouTubers.   According to statistics, the estimated number of global internet users who visit YouTube is over 40 percent mobile users. Four out of every 10 human beings on the planet who log on to the Internet via their phone visits YouTube on a daily basis. YouTube exceeds 4 billion viewers a day, more than doubling the prime-time audience of all three major U.S. broadcast networks combined. Over 4 Billion Viewers Per Day. Think about that! Read post

  • Driving Sales Executive Summit - Some Words by a Vendor for Vendors (dealers too!)

    I would like to address my peers today from a vendor perspective. We often come to these events due to our sponsorships (that big booth!) and our relationships to the industry. Depending on the conference, you may find the majority of your time is spent at the booth trying to demo your product or service. I won't dispute that this is necessary; however, I encourage each and every one of you, including your sales people, and anyone wearing your Vendor badge, to take in as many breakout sessions and keynotes as you/they can. This is absolutely imperative Read post

  • Three Paid Methods to Drive Traffic to Your Inventory

    We've been very careful with how we approach inventory marketing on dealer websites. On one hand, we know that a dealer's inventory is the primary lead and sales driver for dealers. On the other hand, the concept of driving everyone directly to inventory is a flawed one. Sometimes, it's better to put people on an appropriate landing page rather than push them directly to the cars. With that said, we've found that there are three very ways to drive shoppers directly into inventory. They are... PPC This is the obvious one. The no-brainer. Pretty much every PPC vendor in the industry has ways to pull inventory from the website and create targeted ads to pull people directly into vehicle details pages. I'm not going to dwell on it, but I will say this: there are certain ads that should not go directly to VDPs. Lower funnel buyers should definitely be seeing inventory, but many ads that vendors run for dealers should be going to appropriate landing pages instead, especially for higher...Read post