Community

Share your automotive expertise

2 Write a Blog Post

Filed in: Marketing

Around the World in Social Networking

By JD Rucker on Jan 20, 2013

Around the World

When we hear about how social media is growing, we often look at the rest of the world. Americans are all on social media, right? Not so fast.

In this infographic we made for Mashable, we highlight the way that social media is consumed on a global basis. It shows some good and bad trends from a pure business perspective in America – on one hand, there is still an amazing upside to social in the states with more potential popping up left and right. On the other hand, the biggest cities and fastest growing countries on social media are not in North America, making it even more important for businesses in the US to be mindful of who they follow, who is following them, and how the content interacts with the world. It’s not that we want to shut out the world. It’s that we have to stay focused on the local benefits even if the rest of the world is starting to catch on quickly.

Here’s the graphic. Click to enlarge.

Wordl Consumption of Social Media

Comments

Those are some pretty eye-opening numbers and stats JD. Thanks for sharing! So who says the internet and social media is a fad?

Jan 21, 2013

Comments 1 - 1 of 1

You must be logged in to comment

Login Create an account

Add your comments:

   

JD Rucker's Recent Posts

Related Posts

  • Gorgeous Photos versus Real Photos on Social Media Ads

    Science rules in digital marketing. Social media is a place of vanity. Those of us who use social media often get to see flattering images of just about everything - people, places, food, cars, whatever. Have you ever seen a picture of a friend posted as their new profile picture and thought, "Wow, that's a good picture of them." One might believe that the same holds true for automotive ads. On websites, it has been widely accepted that real pictures of inventory work better than stock photos, but on social media we have access to the gorgeous pictures that are supplied by the OEMs. Will pretty advertising pictures outperform pictures of live inventory on ads that are sending traffic to the vehicle details pages and search results pages? We have done a ton of A/B testing over the past few months and we have pretty compelling data, but I want to get the opinion of the community here before posting those results. What do you think? Here are some of the criteria for a test we ran for ...Read post

  • Do Unto Others...

    There's making donations to the community. And then there's this. See what happens when a marketing and community relations strategy gets tied in with a video strategy.Read post

  • Presidents Club 2014: Most Valuable Insight Competition

    This grouping of ten-minute presentations is intended to give speakers an opportunity to reveal new data and research techniques or findings germane to the automotive industry. Kevin Root, President of Driving Sales explained that, “Research, it’s a word that’s tossed out a lot and it means a lot of different things to different people.”Read post

  • Further Changes to Twitter Interface Looking A Lot Like Facebook

    The new Twitter profile look features a header photo that spans the width of the page, appearing very similar to the Facebook cover photo. The new profile also has an in-set user photo above the bio summary, which is also similar to the design of Facebook profiles. Read post

  • Help Your Dealership Bloom with Purchase Options

    Have you ever really explained to your customers the difference between leasing and purchasing a vehicle? Do your customers really understand all their purchasing options? Are your customers opting to purchase a more economical vehicle because they don’t understand they could pay practically the same monthly payment by leasing a higher quality vehicle? Well, don’t you think it is time to explain to them the difference between buying and leasing the vehicles on your lot? Today, you’ll learn some important things to communicate to customers to help them understand their purchasing options. Driving Style Another thing consumers don’t typically think about when purchasing or leasing a vehicle is their driving style. For consumers who will drive their vehicle to work and around town on the weekends, a lease is the perfect option for them. If the consumer wants to use their vehicle for vacation trips, weekend trips, or commutes a long distance to work, they’ll probably want to opt...Read post

  • Stealing Customers From Your Competitors Showroom

    Mobile is all around us, digital technologies are changing faster than we could ever imagine, and smart marketers are faced with the task of using this to our advantage! Along with the rise of smartphone usage, GPS enabled devices and location based services, smarter apps, and our seemingly overwhelming desire to share every move publicly (Facebook, Twitter, Foursquare) has resulted in a massive amount of behavior-based-geographical-data. Let it be known, wherever there is big data in play, it’s not too long before it’s leveraged using the latest technology for marketing!Read post

  • Improve Your Results with these Top 5 Best Practices for Following Up

    New month, new blog series. This is a topic that is near and dear to our hearts -- following up on leads. Sure, we deliver car buyers to you, but we that's as far as we can take it. Then we have to put these consumers into your capable hands and let your sales process take over from there. (Any sales rep will tell you that this is where the real magic happens.) We've come a long way from our humble beginnings as 1-800-CAR-LOAN in 1989, and during that time we've collected some recommendations for best practices that will give you, our dealer partner, the best results.Read post

  • Want the REAL Reasons Women Buy from their Salesperson?

    Welcome to Women’s Wednesday! Dealers who “get it” know that the key distinction in optimizing sales to women is having exceptional sales advisors who offer exceptional service. But what does that really look like? Women tell us directly through our car dealer review platform what works for them when interacting with a sales agent. Below are their top 5 reasons for buying a car from them: Trust 52.3% Being Respectful 52.1% Likeable 47.8% Knowledgeable 45.6% Understanding 40.6% These percentages add up to more than 100% because reviewers can submit multiple answers. NOTE: Coming in at 34% was the ‘price of the vehicle’. It is important, but ranks 6th overall. Clearly, connection and relationship are pivotal, outranking price. Trust: Women buy from those they trust. It’s essential to build trust – that rapport can take just a matter of minutes to create. The best way to build trust is to provide valuable and relevant information, quality guidance and advice. Be h...Read post