Community

Share your automotive expertise

2 Write a Blog Post

Filed in: Marketing

The Social Media Resolution

By JD Rucker on Jan 2, 2014

Social Media Resolution

Let’s keep this one short and sweet. If you run a business, you fall into one of four categories:

  1. Those who are using social media and seeing mixed or minimal results
  2. Those who have used social media in the past and stopped because they saw mixed or minimal results
  3. Those who have never really bought into social media
  4. Those who are killing it on social media

It’s easy for me to say that the last option is the one that just about every business should be striving towards, but the reality is that if everyone was in category four, it would actually mean that everyone was in category one. Despite the vast nature of social media, there is still a finite amount of room on news feeds, Twitter streams, and other visible portions of social media for businesses. It’s for this reason that I am glad most fall into the first three categories – it makes my job for clients much easier.

With that said, there definitely needs to be more in the last category and the likely reason that there aren’t is because so many fall into the second category. Whether on your own or through a vendor/guru hack, you’ve lost faith in social media. That was actually okay in 2012. It became less okay in 2013. In 2014, successful businesses will make it into category four or they’ll find it harder to keep their status as a “successful business”. Everything is migrating to include social as a major component. If you rely on organic search to drive traffic to your site, for example, you may will soon find that your traffic is dropping if it isn’t already. Google and Bing are betting high on social and they’re leaning towards social signals and page/profile quality as major components of their algorithm.

Search is just the start. This is the part that amazes me the most. There are local businesses that are spending thousands, even tens of thousands of dollars on digital advertising every month but they can’t seem to justify a couple thousand dollars to dedicate to a killer social media presence and integrated search engine optimization components. It’s the most trackable, tangible form of digital advertising and marketing – the smoke and mirrors required to try to prove value are gone (at least for some vendors/gurus). Make it real or go home – that’s what we’re faced with today.

In 2014, make it a priority to re-evaluate your position. Take a pitch or two. Read some blog posts. This isn’t about buying into a trend, though that alone should be pretty obvious. It’s about reading the writing on the wall – I see so many individuals who are active on social media, yet are unable to see the value of social media for their business. It’s not your fault. You simply haven’t been shown the real deal.

Find the real deal about social media. Your business success may depend on it.

Article originally appeared on Soshable.

Comments

That's why I love social so much. You can't hide what you are/aren't doing. In all points but the third one "never bought in" we can show them enough proof to pull them back in. I am so confused by the ones that still aren't at least curious. They can be won over but there are so many that get it and need our help that it's hard to justify spending much time "convincing".

Jan 2, 2014

Comments 1 - 1 of 1

You must be logged in to comment

Login Create an account

Add your comments:

   

JD Rucker's Recent Posts

Related Posts

  • Social Media Will Increase Your Dealership Sales

    Friendemic provides social media and online reputation engagement services for hundreds of clients across the globe. We're fluent in hashtags, put the contagious in viral, and set the standard for social ROI. Friendemic was founded in 2010 by award-winning creatives Brig White, Jason Barber and Brian Rezentkowski and is led by CEO Steve Pearson.Read post

  • Introducing UberEx: Making it Even More Uncomfortable

    Uber is now making your experience more personal by using your actual ex! UberEx is sure to give you a ride you won’t forget.Read post

  • Good Ol' Google is Updating Again, and We Like It.

    Remember when you’d search for your dealership on Google, only to have old, outdated or even the wrong photos show up in the knowledge graph portion of the search results? You’d spend all that time making sure your business listing was correct but have no control over what photos represented your dealership. Well, Google just released an upgrade to their “My Business Photo” section that resolves this problem and we’re excited to share it with you.Read post

  • Navigating SEO: How a Simple Content Strategy Can Save Your Website

      Over the past three weeks, I've dropped a lot of SEO knowledge on dealers. The ultimate goal with this series is to take SEO and make it easy for car guys and gals to digest.   Most companies hide behind a vale of secrecy when it comes to SEO, leading businesses to believe that there's some kind of secret sauce that marketing companies have hidden away.   Well, if that were true, I'm about to give away my recipe.   Here's how to create your own content strategy from the ground up.   Aligning Content and Goals   The problem with most dealership content is that it doesn't really align with the goals of the dealership. What are the goals of every dealership?   Sell more cars!   Which car could you be selling better? What's the most in-demand car in your area? The answers to these questions will help you focus on the topics that will impact your dealership the most.   Now, you know which cars are selling well and which could be selling better. The big quest...Read post

  • Rev Up Your 2015 with a Trusted Local SEO Ranking

    We live in a world where most sentences end with, “Let me Google it.” Information is readily available at our fingertips and consumers are leveraging online research for any major purchase decision. With the help of the internet, consumers are getting smarter and smarter about their vehicle of choice and vehicle services needs including options and price before ever stepping foot into a dealership. In fact, in recent years, these internet-savvy buyers have switched their vehicle research methods to find information through local search, consumer review sites, and social media. These consumers are looking for comments, likes, and reviews about a specific manufacturer’s vehicles and which local dealership to buy from or where to service their vehicle. If they can’t find your dealership through these methods or you have a bad online reputation, they are turning to your competition for their vehicle needs. Today, we are going to focus on local SEO, also known as local search, and h...Read post

  • Auto Dealer Websites - BEHIND The Curve?

    Automotive advertising has always been an integral part of the Dealership business. Spending hundreds of thousands per year to stand out from the dealer down the street. The budget has never been the issue, it seems that taking an innovative leap might be...Read post

  • Best Practice for a Landing Page

    Give the people what they are looking for.  It seems like such a simple concept, yet so many dealerships fail to deliver and lose many potential customers in the process.  A best practice for a landing page is to make sure that once a businesses' message is out there, customers are able to easily find and utilize whatever was stated in that message. Most dealers are running some sort of marketing, and one of the most popular ways to drive business is to advertise a promotion or special sale to bring in clients that are comparison shopping for price and/or value.  The main issue in the digital space is what to do with clients that have clicked on one of the marketing pieces.  The secret is to send them somewhere that will deliver on the promise made in the promotion - this is the best practice that a business can employ for a landing page. Of course, it is now common knowledge that ads shouldn't send clients to the home page of a website.  Instead, shoppers should be sent to a re...Read post

  • How Customer Training Leads To Retention

    With almost everything consumers purchase, there’s an owner’s manual or set of instructions for them to use.  For decades, car manufacturers have included an owner’s manual with new vehicles. Sadly, it is no secret that this tidy three hundred-page booklet is one of the least read publications produced in mass quantity.    Some car dealerships require that their sales people give each vehicle purchaser a thorough presentation of their vehicle at time of delivery.  This slower-paced and personalized walk-around is perhaps more common in days past, than in today’s busier climate. However, it acquaints the car buyer with their vehicle’s key features, inside their vehicle as well as critical components under the hood.  In short, it offers a much-abbreviated version of what is found in the owner’s manual.    Customer training is not a new concept, but in an ever-changing industry, automotive manufacturers and dealerships adapt to the wants and needs of the consumer....Read post