Community

Share your automotive expertise

2 Write a Blog Post

Filed in: Marketing

6 Personal Profile Picture Types to Help You Represent Your Business

By JD Rucker on Jan 13, 2014

JD Rucker Hectic Look

Thanks to social media, the leaders of companies are often much more exposed than ever before. Not everybody uses social media regularly, especially business leaders who are too busy, too out of touch, or both. Those who are active on social media while running a company need to be sure their profile picture portrays the proper image.

Originally, I was going to continue this post as if it were really important, but thought the satire might be lost for being too subtle. The reality is that it doesn't make a huge difference, but that doesn't mean that it shouldn't be said. There is, of course, the standard professional business shot (with or without the fist on the chin with the contemplative look), but if you want to be a little cooler than that, here are some options.

 

1. The Pompous Speaker

JD Rucker Speaking Engagement

What It Is: A candid picture of you on stage talking to people, preferably with a smile or other jolly look. Serious looks work as well, but they must be really, really serious. This is serious business, after all.

What It Says: "Look at me speaking! I'm a speaker! People pay to hear my words!"

Who Uses It: People who want to get speaking engagements or who want to appear more important than most realize.

 

2. The Casual Unplanned Shot

JD

What It Is: Usually a selfie, but done in a way that makes it look like someone else took the picture. Always look away. ALWAYS look away. Black and white optional.

What It Says: "Even when I'm not posing for pictures, I still look cool. I'm a serious business person, naturally."

Who Uses It: Too many people.

 

3. Hard at Work

JD Rucker Hard at Work

What It Is: At the computer or fiddling with a product. Often includes other people pointing at something apparently important on a screen. Should not be looking at camera - I messed up on this one.

What It Says: "I am way too busy and important to pose for pictures, so if you want to get a photo of me you better keep up and grab me while I'm working."

Who Uses It: Those who want to look like they don't have enough time to pose for a picture. Ironically, getting the pose just right often make these the longest photo shoots to get just right.

 

4. Getting Interviewed

Getting Interviewed

What It Is: An interview. You know. With a mic and someone asking questions.

What It Says: "Look at me getting interviewed! I'm an interviewee! People beg to hear my words!"

Who Uses It: People who want to get interviewed or who want to appear more important than most realize.

 

5. The Standard Selfie

JD Rucker Selfie

What It Is: A selfie. Just a normal selfie.

What It Says: "I'm just like everyone else. My butler puts my pants on me one leg at a time."

Who Uses It: People who want to appear to be the everyman. Sort of. Great for those who really are that important.

 

6. The Non-Standard Selfie

Selfie

What It Is: It's a selfie gone wrong.

What It Says: "Keep sharp objects and flammables away from me."

Who Uses It: Nobody but me.

Comments

Whoa, that's a lot of JD!

January 13th

Too much, David. Too much.

January 13th

I'm collecting and scrap booking. One day we will have enough pics to embaress ANYBODY!! muahahahaha! but seriously, good stuff JD. Not a lot of people think about (or care) how the Profile Pic (window to the world) can turn a prospect on or off....and not 'like that' :) great stuff

January 13th

Comments 1 - 3 of 3

You must be logged in to comment

Login Create an account

Add your comments:

   

JD Rucker's Recent Posts

Related Posts

  • Let Data Drive Pretty Much Everything in Your Marketing

    First, a mini-rant. It will make sense why I'm starting with a rant before getting to the meat of the issue. I was on the phone with a social client and their prospective search marketing provider the other day when I was blindsided by ignorance. It wasn't what I expected from a company that came highly recommended for their search prowess, so I called later on to talk to someone other than a salesperson to confirm that I heard properly. They selected their keywords straight from a template. The dealer would tell them the cities and then they would plug in those cities into their keyword template and, VOILA, they had a keyword list to plug into their campaigns. This is the type of treatment I would expect from an OEM-level provider, but to see it coming from a boutique shop really turned me sideways. The whole idea of being small and nimble is the ability to give the personal touch; heck, that's why we built our company in the first place! That experience prompted me to talk abou...Read post

  • Using Moneyball Strategies to Win the Content Marketing Game

    In a recent article published on Marketing Land, an author used the famous concept of Moneyball and applied it to content marketing. If you aren’t familiar with the Moneyball concept, it began when Billy Beane became manager of the 2001 Oakland Athletics. Mr. Beane hypothesized that a team doesn’t necessarily need a superstar to win games. The key to winning in baseball is scoring. To score runs, a team must have players that can get on base. Rather than allocate millions of dollars (which the organization couldn’t afford) for superstar players, Mr. Beane used data and algorithms to identify players who may have been considered sub-par, but had high on-base percentages (i.e.: they could hit and get on base consistently). Using this strategy, he was able to put together a team that went on to win against stacked teams of superstars. The author of the Marketing Land article went on to explain how successful content marketing paralleled the Moneyball strategy. Marketers shouldnRead post

  • How to Make Hyper-Targeting Your Social Media Secret Weapon

    If you're like many, you're sick of hearing how big social media is. It's huge. We get it. That's not the real "juice" that comes through utilizing social media for automotive advertising. The greatest benefit that social media currently offers to car dealers is through hyper-targeting. More dealers every day are taking advantage of the standard targeting components of sites like Facebook and Twitter - targeting by location, age, income, education, and any combination of these and many other demographic components available. Very few dealers are taking advantage of the stronger data that's available through a plethora of very specific data sets. First and foremost, the use of your customer database is absolutely imperative. You might be sending direct mail to your customers. You're probably emailing them. Unfortunately, your also probably missing a large number of them because of spam filters and a general distaste for junkmail. Social media offers a very direct way to get your me...Read post

  • There's No Need to Make Reputation Management Complicated

    One of my biggest complaints about some vendors in our industry is that they make reputation management seem like it requires extremely specialized talents in order to make it work for car dealers. They would have you believe that you cannot manage, monitor, or influence your own reputation and that it takes extreme talent and a complex strategy to make it happen. As much as I would love to pitch our own reputation management solution here, I'll keep it simple. Reputation management isn't hard. In fact, it's the complicated measures through which many vendors attempt to manipulate your reputation that gets dealers and other businesses in trouble. Here, I'll break down the steps that make up a real reputation management system: Deliver Great Customer Service - Just as we do with our own clients, dealers that are treating their customers fairly and with respect have a better chance of maintaining a positive reputation online. That doesn't mean that great service will definitely yi...Read post

  • You Need to Repeat Yourself (in marketing) to Your Past Customers

    Repetition can get annoying. When we see the same message over and over again, it has a tendency to get on our nerves. That's not what you're trying to do by putting out consistent messages multiple times through diverse channels. In today's ever-shifting world, it's important to risk repetition for the sake of having them see your message at all. I originally published this article over at AutomotiveSocial.com but thought it would fit in nicely at DrivingSales: Customer loyalty is a tough cookie to crack nowadays. It's not like before when things were more predictable, when you could make assumptions about timing and situations. Today, you never know when the situation will change to where someone is in the market to buy a car immediately. The standard buying cycle has been replaced by a chaotic weaving of changes to job, relationships, and circumstance. Another thing has changed. People are not inherently loyal to any particular dealership. Sure, there are regular customers who...Read post

  • Get Your Customers Properly Engaged with Your Dealership

    I know. It's a buzzword. It's impossible to keep track of number of times experts in the car business have used the word "engagement" when describing how to get more customers. Engage on social. Engage on search. Engage on YouTube. Engage on your website. It's a mess but it's still important to be engaged with potential customers. On the other hand, it's even more important to be engaged with your past and present customers. The people who just bought a car from you, the people in your service waiting lounge, even the people who bought a vehicle from you a couple of years ago - these are the people that could really use some engagement with you immediately. It gets frustrating to see so many dealers focused on driving new business and conquest business while pretty much taking their eyes off of the low hanging fruit in their database. It's as if the industry has given up on loyalty. It's true that loyalty numbers are lower than ever before. Between the internet allowing further re...Read post

  • What the Buzz is a KPI?

    Tired of listening to the marketing mumbo jumbo that everyone loves to use but hates to explain? Sometimes ya just gotta say, What the Buzz? Let’s debuzz digital, break down the chatter that matters and expand our digital dictionaries… all in seven sentences or less. Today’s buzzword is KPI. We’ve asked one of our resident Digital Demystification Delegates to explain what it is and why dealers should care.Read post

    By Cobalt on August 29, 2014

  • Fall into Customer Loyalty with End of Summer

    With Labor Day here and the official start of fall coming up quickly, now is the time to leverage an end of summer campaign to drive revenue and traffic plus gain additional customer loyalty for your dealership. But, what is an impactful end of summer campaign to help you do just that? Before fall officially sets in, try one of these revenue generating campaign ideas. Host an End of Summer Blast Invite customers, prospects, and members of your community to an event at your dealership. Be sure to have appealing activities to attract an audience such as live music, food and beverages, games, giveaways, etc. You can partner with other local business to keep costs down. Make sure to send an announcement to all customers to let them know you’re hosting one last blast before the cooler weather sets in. Beach Ball Blowout Chances are you’re looking to get rid of those 2014 vehicles on your lot to make room for your 2015 lineup. You could host a blowout event at your dealership to offer ...Read post