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Archive for the ‘Dealer Web Design’ Category

Google is Changing the Automotive SEO Game

Monday, October 6th, 2008

Google ChangesLeave it to Google.  Just when search engine optimization companies were starting to get a better understanding of what it takes to get their clients on top of the search engine results pages, Google starts to make some major changes.

There have been major changes in the past, but only two in the last couple of years.  One was Universal Search, which many companies are starting to get into.  The other was the effect of paid links on PageRank.  These two are miniscule compared to what is coming down the road.

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Simple, Simpler, Simplest: Three Websites of Today

Monday, September 15th, 2008

Car Dealer Landing PagesJust a few years ago, the notion of car dealers having more than one website was ludicrous.  Many didn’t want to be on the Internet at all and wished that someone would just turn the whole thing off.

Today, more and more dealers are expanding upon their web presence to have multiple websites within their porfolio.  For dealers interested in getting into other forms of sites, I have broken down some of the styles with links to live samples.  Browse and enjoy!

Simple

The days of explosions and screaming are gone.  There was a time when people were actually impressed by a lot of hype and hooplah.  Now, they want the cars.  They want to see the cars, the prices, the pictures at different angles, and they don’t want to be distracted by anything other than the cars.  Take a look at this San Diego Chevrolet Dealer.  There can be a lot going on with a site and still give the customer what they want.

This is a perfect example of a site that focuses only on what is important to their customers.  Cars, cars, cars!

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Building a New Website? Think Like a Customer.

Tuesday, July 22nd, 2008

Ego SalesThere is a line that "M" says to James Bond in Casino Royale that applies to the car business and specifically to building websites.

"I need you to take your ego out of the equation."

There is a difference between putting forth a proper online image and bloating a site with the "Wow Factor."  Anyone can build a website that looks like the homepage for an action-adventure movie, but the best, highest converting websites are ones that are both attractive and functional.

That isn’t to say that your website should be ugly or plain.  This is often the first impression that a potential customer receives about your dealership, so it should be attractive.  Still, it is important to be functional as well as impressive.

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