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How Should I Work with Dealer Rating Sites? 
If I Tell More, Will I Sell More 
On thing was definitely made clear at the Driving Sales Executive Summit in Las Vegas: even the fiercest competitors can agree when it comes to how to do proper Internet Marketing.
Paul Rushing, Brian Pasch, and I went on stage in preparation for a fire storm. There was little doubt that in the highly competitive field of Automotive SEO, putting 3 of the industry leaders was certainly going to bring about clashes, debates, arguments, and perhaps even a little bloodshed.
It didn’t happen. The discussion was not only cordial and informative, but it was evident that we were preaching the same sermons. That’s the beauty of Automotive SEO - there’s a right way to do it and many wrong ways to do it. Luckily, the three on stage on October 13, 2009, all know the right way to market to dealers. Fortunately (or unfortunately) there was no bloodshed.
Here is a teaser clip of the discussion. As you’ll see, it’s easy to agree when everyone believes in the right ways of doing things.
More discussions will be had, as Paul, Brian, and I are working on a weekly show. More information to come!
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Read more about Automotive Digital Marketing on this blog.
When we take on a new client, I have the opportunity to really dive into the Search Engine Optimization that has been done the sites by various vendors. There are certain things we do that others do not do and visa versa. Everyone thinks they have the right formula — it’s all a matter of knowledge and taste.
It has been brought to my attention that some in the industry are pushing the concept that you absolutely, positively, without a doubt have to have search engine marketing pay-per-click (PPC) campaigns or your website is going to die a fast yet painful death. These people are using phrases such as "anybody who tells you otherwise is lying to you."
I did a follow-up with a lost client today. We were discussing doing search engine optimization a few months ago and I wanted to make sure that everything was still going well. I, of course, wanted to see if there was any opportunities to earn their business today.