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Jeff Ward


Converting a Lead – The Need for Speed By Jeff Ward

Everything else being equal – Speed is the game-changer. Speed is your “not-so-secret” weapon.
Speed is a key element in lead conversion maximization.

In the world of sports we hear about the importance of speed from the broadcast announcers as they
call a game and we read about its importance in articles written by sports writers in their analysis post-game. You hear phrases like “with his speed they will never catch him” and “their speed on the base paths makes them a dangerous team anytime” and “his lightening fast reflexes makes him one of the best defenders in the league”.

In your dealership you are the team leader….the quarterback. You work at surrounding yourself with the best talent available to run your offense, defense and special teams. As a team you develop processes that are designed to create maximum returns efficiently and consistently. Your team keeps a high level positive attitude and trains hard to become proficient at communication skills,...