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Sleepless in Seattle? One week at Cobalt’s Headquarters…

By Jeremy Alicandri on Sep 27, 2013

Earlier this year, I decided to hire Cobalt for virtually all of my group’s digital marketing services. My decision was fueled by many factors, and after months of deliberating, it became apparent that Cobalt offered the best integrated digital marketing solution for BMW stores – by a huge margin. As a recent convert of Cobalt (at least for now), I decided to fly to Seattle to learn more about the company that is playing the leading role in my store’s marketing efforts. In addition to working side-by-side with my account team, I’m also hoping (if they permit me to do so), to test out their newest products and technologies – with the actual product managers that oversaw their development.

As an “auto geek,” this is a rare opportunity to get a glimpse of the inner-workings of one of the fastest growing automotive solution companies in the world. Cobalt/ADP is still winning the race for bringing the most robust and integrated digital solutions to the market; but I wonder if they can sustain their momentum in what is proving to be an ultra-competitive solution marketplace? Along with “test driving” their latest products, I’m hoping to address these questions and learn more about this intriguing company.

Before I visit Cobalt, I’d like to obtain some feedback from the community. If you were visiting Cobalt, what would you do? What would you ask? Any other suggestions? If you have any comments or ideas, please post them here or contact me directly. My first day at Cobalt will be October 7 – incidentally, just one week before DSES!

Thank you.

Comments

When are they going to have a drop down selector for the model on the back end inventory tool?

Sep 27, 2013

Jeremy,

I look forward to seeing you here in Seattle next week - I'm putting together the part of your visit that I think you'll love the most.....checking out some of the amazing development going on in the Cobalt lab! From playing with our upcoming new Inventory Manager to sitting with the developers and seeing what 2014 will bring. It's going to be very fun, educational and memorable!

James Fabin

Sep 30, 2013

@Brad: Great question on what should be a simple feature. I'll ask.

@James: Thank you. I'm really looking forward; I definitely could use a little more "WOW!"

Sep 30, 2013

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