Earlier this year, I decided to hire Cobalt for virtually all of my group’s digital marketing services. My decision was fueled by many factors, and after months of deliberating, it became apparent that Cobalt offered the best integrated digital marketing solution for BMW stores – by a huge margin. As a recent convert of Cobalt (at least for now), I decided to fly to Seattle to learn more about the company that is playing the leading role in my store’s marketing efforts. In addition to working side-by-side with my account team, I’m also hoping (if they permit me to do so), to test out their newest products and technologies – with the actual product managers that oversaw their development.
As an “auto geek,” this is a rare opportunity to get a glimpse of the inner-workings of one of the fastest growing automotive solution companies in the world. Cobalt/ADP is still winning the race for bringing the most robust and integrated digital solutions to the market; but I wonder if they can sustain their momentum in what is proving to be an ultra-competitive solution marketplace? Along with “test driving” their latest products, I’m hoping to address these questions and learn more about this intriguing company.
Before I visit Cobalt, I’d like to obtain some feedback from the community. If you were visiting Cobalt, what would you do? What would you ask? Any other suggestions? If you have any comments or ideas, please post them here or contact me directly. My first day at Cobalt will be October 7 – incidentally, just one week before DSES!