Community

Share your automotive expertise

2 Write a Blog Post

Filed in: Marketing, Internet/BDC

Sleepless in Seattle? One week at Cobalt’s Headquarters…

By Jeremy Alicandri on Sep 27, 2013

Earlier this year, I decided to hire Cobalt for virtually all of my group’s digital marketing services. My decision was fueled by many factors, and after months of deliberating, it became apparent that Cobalt offered the best integrated digital marketing solution for BMW stores – by a huge margin. As a recent convert of Cobalt (at least for now), I decided to fly to Seattle to learn more about the company that is playing the leading role in my store’s marketing efforts. In addition to working side-by-side with my account team, I’m also hoping (if they permit me to do so), to test out their newest products and technologies – with the actual product managers that oversaw their development.

As an “auto geek,” this is a rare opportunity to get a glimpse of the inner-workings of one of the fastest growing automotive solution companies in the world. Cobalt/ADP is still winning the race for bringing the most robust and integrated digital solutions to the market; but I wonder if they can sustain their momentum in what is proving to be an ultra-competitive solution marketplace? Along with “test driving” their latest products, I’m hoping to address these questions and learn more about this intriguing company.

Before I visit Cobalt, I’d like to obtain some feedback from the community. If you were visiting Cobalt, what would you do? What would you ask? Any other suggestions? If you have any comments or ideas, please post them here or contact me directly. My first day at Cobalt will be October 7 – incidentally, just one week before DSES!

Thank you.

Comments

When are they going to have a drop down selector for the model on the back end inventory tool?

Sep 27, 2013

Jeremy,

I look forward to seeing you here in Seattle next week - I'm putting together the part of your visit that I think you'll love the most.....checking out some of the amazing development going on in the Cobalt lab! From playing with our upcoming new Inventory Manager to sitting with the developers and seeing what 2014 will bring. It's going to be very fun, educational and memorable!

James Fabin

Sep 30, 2013

@Brad: Great question on what should be a simple feature. I'll ask.

@James: Thank you. I'm really looking forward; I definitely could use a little more "WOW!"

Sep 30, 2013

Comments 1 - 3 of 3

You must be logged in to comment

Login Create an account

Add your comments:

   

Jeremy Alicandri's Recent Posts

Related Posts

  • Attribution Modeling – Tough to Implement?

    Many dealers use digital marketing for their websites with no idea how many cars their marketing has actually sold. Attribution modeling solves this issue.Read post

  • Don’t Sit Down! 6 Reasons to Change How You Do Your Investigation

    When you meet a new customer on the lot, where do you start your investigation process? I believe there is one best place to do it. But before I share what it is and why it’s the best, look at these typical places and pick the one where you usually start your investigation process: a) out on the lot, b) at your desk, c) on the show floor, d) near the new car the customer’s considering, and e) near the customer’s current car. I will share 6 reasons why only one of these places will gives you a unique advantage in the sale. It will also allow you to be efficient by learning about your customer’s needs and wants much faster.Read post

  • Digital Marketing Company Naked Lime Helps Automotive Retailers Seize Opportunities

    Naked Lime Marketing authored four white papers this year that showed digital marketing’s effect on the modern dealership. The white papers covered a range of topics in automobile retailing, including new profit opportunities, customer acquisition, web design, and digital engagement. You can download the whitepapers on nakedlime.com.Read post

  • What is the Zero Moment of Truth?

    Simply put, a Zero Moment of Truth buyer is one who is at the point of decision to buy a product or service. Discovering when this moment occurs and targeting the ZMOT buyer at the Zero Moment is a science – a combination of the right marketing message, and targeting of web search traffic patterns to maximize conversions (unique actions such as phone calls, web leads, and live chat) directly into a businesses’ website or telephone center. The primary component of successfully targeting and converting a Zero Moment of Truth buyer is ensuring proper representation where ZMOT buyers search. Google search (both paid and organic) and social media are highly desirable targets. A strong YouTube presence also boosts awareness and drives leads. For car dealers, classified listings such as Craigslist and CertifiedCars.com deliver ZMOT automotive customers all the time! The second part of uncovering Zero Moment of Truth buyers online is analyzing the current shopping and traffic patterns of...Read post

  • Creating an Effective Email Marketing Strategy for a World of Mobile Users

    Mobile phones are a fact of life, and are growing fast. A 2014 Pew Research Center study found that smartphone use among US adults grew from 35% to 56% from May 2011 to May 2013. With growth that fast, dealers need to think mobile – it is definitely the future of our business! Read post

    By Cobalt on December 17, 2014

  • Announcing: Dealer Engage Sonar

    Dealer Engage is excited to announce the launch of Sonar, a powerful lead tracking tool which provides complete behaviour and activity tracking to enable businesses to create highly effective targeted campaigns. Read post

  • 15 Candles On Our Cake

    Digital marketing company IMN (iMakeNews Inc.) celebrates its 15-year anniversary as a turnkey email newsletter and marketing service that helps automotive retailers create and distribute newsletters affordably, efficiently, and effectively. Read post

  • Inventory Photos – VDP Photo Ideas

    It’s common knowledge that a bulk of the selling on a dealer’s website occurs on a vehicle display page (VDP). Inventory photos of the actual vehicle are an aspect of a VDP that many dealers fail to give enough credit. Many times, this is the main selling point of the entire VDP! The first thing a dealer should do is look for stock photos in their website VDPs. These should be replaced with photos of the actual vehicle being sold as soon as possible. One does not need an expensive camera to take great inventory photos. Most modern cameras (including phone cameras) should suffice – provided the photos are all taken at uniform aspect ratios and in decent lighting. The best VDPs have 10 or more photos of the vehicle. The main photo should show the best angle of the automobile, and could be a profile shot or a 3/4 shot of the driver’s side. For dealers that are unsure of what other kinds of inventory photos to take, some options for exterior shots might include straight on, lowe...Read post