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Using a Cheeseburger to help explain Cobalt as “Holistic”…

By Jeremy Alicandri on Nov 12, 2013

Cobalt is a “holistic” solution provider - they provide all the fundamental and critical components for a dealership to market and transact online, but they also allow customization and integration when a dealer requires it.


What is “holistic?”


In layman’s terms, imagine a dealer’s digital marketing platform as a cheeseburger.  Cobalt’s role is to provide the bun, burger, cheese, lettuce, tomato, ketchup, pickles, and meat – then cook the burger at various temperatures – and put it on a plate to be served. Essentially, everything that is needed to deliver a delicious burger (or “a successful digital marketing solution”), Cobalt provides and does it well(no pun intended).  But even though Cobalt cooks a great and fulfilling burger, some dealers have unique tastes, and may add mustard, onions, and a whole wheat bun. Thus, the dealers that prefer specific additions for theirs burgers (or are told by “experts” to do so), may reach out to “niche” providers in the online marketing space to provide these additions – and add these complimentary services to the burger that Cobalt provided. Keep in mind, it’s perfectly ok for dealers to customize, as every dealer has a unique set of goals and market determined variables.


However, what makes a burger great is generally the result of a dealer’s perception of what “seems better.”  A dealer’s preferences may improve the burger’s taste - or may just the make the burger more expensive.  Adding caramelized onions to an Angus burger may not increase a dealer’s bottom-line, but so long as the onions don’t upset the OEM’s brand restrictions, Cobalt will give the dealer the right to choose whatever toppings they want.

Comments

McDonalds and Cobalt seem to have much more in common than I originally thought.

Saying cobalt builds a great and fulfilling burger is very much open to interpretation which is Highly influenced and dependent on the grade of kibble one has grown accustomed to as being the status quo.

If a McDouble could be considered great and fulfilling then I suppose you would be correct. It's ability to be replicated exceptionally well across the globe everyday while adhering to the strict franchise restrictions of McDonalds is nothing short of remarkable.

Sometimes it Sucks that I'm a vegetarian .

What I do know is that all patties are not created equal. Any decent chef will always tell you that what makes a great burger begins with the quality of meat used to make it. Not sure if I would agree that the burger being handed out by cobalt has been prepared using the highest quality ground beef in the market.

I wasn't always a vegetarian and living in Las Vegas I've tasted some amazing burgers. And, some not so amazing ones too. Know matter how much I tried to fancy up those not so good ones (as advised by food eating experts) it still didn't change the fact that it was just a crappy burger at the end of the day.

As I was reading the last paragraph I couldn't help but think of this line from my favorite
Adam Freeland song.

"We want Your Soul"

Go back to bed America, your government is in control again.
Here. Here's American Gladiators. Watch this. Shut up.

Go back to bed America, here's American Gladiators.
Here's 56 channels of it.

Watch these pituitary retards bang their freakin skulls together,
and congratulate you on living in the land of freedom.

Here you go America.

You are free to do as we tell you.
You are free to do as we tell you.

(we want your soul)

Nov 13, 2013

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