Yes it is so true, Indie Results has finally gotten a twitter account. In addition to posting here a few times a week I will also be providing helpful tips via our twitter account. Help us grow our channel by following us.

We will try and get at least one helpful tip up there every couple of days, tips you can implement yourself.


Jeremy

There are a lot of website directories out there on the web. Likely millions. There are several that are part of every core SEO plan. Below is a video recap of what directories you MUST list in. Read the full post here.

With the recent economic hard-hits to the auto and auto dealership industries, many dealerships are finding it more and more difficult to generate the sales they need to stay operating in the black. One key marketing tool that can help boost your sales is email marketing—when done correctly. Recent research done by the Direct Marketing Association revealed that email marketing in 2008 generated an average return of investment of $45.06 for every dollar spent on the initial campaign! In this blog, we’re going to show you the top 10 ways to correctly run your dealership email marketing efforts so you can separate yourself from the competition.

1. Quality Content Is King

Above all else, quality content is king. Leave out all the noise and fluff and stick to what’s important. Spend the time getting to really know your market and send only what interests them the most. Don’t send a bunch of junk as filler. We are all familiar with the ubiquitous spam emails that pile up in ...

5 steps any dealership can do to outrank their competition. From what I found these methods are extremely effective, affordable, and more importantly can be systematized to ensure completion.

I linked the PDF here
 
 

I realize this is sort of a crummy sales letter, something I pride myself on never doing. I always like to provide nothing but authoritative value, and advice to those seeking it. I have been a member here on Driving Sales for sometime, try and take time to answer questions, and add value with videos and blog posts. What I am wondering, from the dealers out there, why I havent gotten more takers on the free site evaluations, or advice? With most of the OEM approved vendors being corrupt of providing little value I would have hoped to of heard from more dealers by now. I am just wondering, what would you like to see out of me? Would you like more blog posts? More videos or email support? 
Am I perhaps barking up the wrong tree? Would people like advice on PPC or Email Marketing instead? Let me know what the community wants and needs.  I will do everything in my power to provide it. 
 Eagerly awaiting your responses, I am here, and I want to help.

Jeremy Hambly
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No matter what we have been told or know firsthand, cheap prices and big promises always seem to pique our interest despite the notion if it looks to good to be true, it probably is So when it comes to PPC marketing, the bottom line is that cheaper isn’t better. 
Let’s take for example, one said company. If you aren’t already familiar with them, "said advertiser" offer advertisers packages that include paid search ads from Google and Yahoo; Internet Yellow Pages listings from SuperPages.com; paid inclusion from LookSmart; and geo-targeted banner ads on the Advertising.com network. The service includes campaign set-up and management, simplified online media buying, and campaign reporting.
 
In a nutshell, “said company” specializes in PPC campaigns for just about anybody and everybody. They offer killer salesmanship and big promises for cheap costs—but that’s not without a catch. “Said Company” (and co-op PPC c...

Sorry for the the sensationalist title but the fact of the matter is dealerships are getting fleeced on their websites.  We took a realistic look at what dealerships spend over a five year period on their websites.  It really is a crime, and there is a better way, take control of your dealerships Internet Marketing costs one piece at a time and starting with their website costs.  The video below explains a little more about our thoughts and you can read the full post on dealership websites on our website as well as read about our dealership marketing solutions.
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In this weeks blog post we take a look at the value of links There are a lot of common mis-understandings when it comes to back links to someones website, quantity does not always beat quality, and I took to my blog to explain things a little better, and made a brief video to further explain the concept.  You can read the full post  I just don't want to spam the web with duplicate content, thats why I used the video approach.  SEO Links Explained  To learn more about our dealership marketing on our website.



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Boost Your Show-Room traffic tenfold with SEO
Internet marketing has grown rapidly over the past decade in auto sales, as more and more people compile their research online. With the current economic downturn hitting the auto dealership industry hard, Search Engine Optimization (SEO) has become one of the most significant methods of advertising to boost your auto sales locally, nationally, and worldwide—no matter what type of models you’re selling.
Increasing your website's rankings in the search engine results pages and driving extensive organic traffic to your website, SEO builds your dealership into an overall authority. The end result is increased web traffic, which will subsequently boost your show-room traffic ten-fold.
SEO guru, Jeremy Hambly, is one of the leading authorities in the SEO arena because of his highly innovative skills and SEO knowledge:
 
E-commerce director of an Indianapolis Dealership, was so happy with Jeremy’s SEO work that he ...

My Interview with Internet Marketing Guru Glenn Livingston
 Wow, I just had the chance to speak with one of the best in the game.  Glenn Livingston is one of the best Adwords/PPC advertisers on the planet and we had a great chat about how SEO and PPC are related, and talk a lot about different things to keep in mind when designing your website.  It is a little long but I highly recommend at least launching it in the background and absorbing some of the things we talk about.
 
Here is the link.
 
http://www.indieresults.com/blog/interview-with-internet-marketing-guru-glenn-livingston.html
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Something so amazing happened to me this week that I had to share with you. As you all know I run a search engine optimization company known as SEO for dealers. I have since broadened my services to include e-mail marketing and pay per click marketing so I have renamed the company as
Indie Results
. That however is not why I'm writing today. I have many dealerships as clients most of them have different website providers and it is a constant struggle to have them see me as friend not foe.
 
There has never been a situation where I've taken on a client and ever tried to undermine their website provider. In fact one of the first things I always do is forge a relationship with someone I can trust in someone who can assist me in optimizing my client’s website. This all changed with a single client and a single provider we'll call "the site provider."
I have been working with this client since early October and he has seen steady improvement every single month. W...

 
I am going to make my best case for why PPC is a total waste of money in the automobile industry, and I invite you, the dealerships, or PPC salespeople to join the fun and make your case.  This should be some fun, let’s keep it clean, and professional.  In the interest of full disclosure I of course sell SEO, in many ways a direct competitor for PPC marketing dollars. (Even though we don’t agree with the logic)  We do feel dealerships should do some PPC, as well as SEO, the problem we see are so few dealerships invested in SEO because there isn’t immediate results.  So in the sprit of the holidays, let’s get this rumble going!

PPC Is a Total Waste of Money 
Yes that’s right I said it!  Spending money on pay per click advertising is a waste for so many reasons.  It has the staying power of a two year old newspaper ad.  Although we do concede that targeted PPC can be quite effective, why on earth would anyo...

Links! Everyone wants them, yet not many know how to get them or what the heck they really mean. A link occurs when one website mentions another website. Essentially, they give their readers an option to click and view your website. Search engines see these more as votes, so to speak. For dealership websites, getting a large amount of links is easy. Getting a large quantity of quality links is very difficult. There is a lot that goes into what makes one link more powerful than another. As far as votes go, they are not all created equal and quantity doesn’t trump quality. We are going to tell you a little about links in general, why they matter, and how Google ranks the power of links to your dealership website.
What Are Links & Why Are They Important to Dealership Websites
As we alluded to above, a link is essentially when one website mentions another. Of course that is perhaps a oversimplification but honestly at its root, that’s what it is. As a dealership, ...