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Dealership Case Study: SEO, Reputation Management, Social Media
by on Feb 3, 2010
How Advanced SEO, Online Reputation Management - and a New Social Media Strategy - Are Transforming Dick Hannah Honda
2009 Snapshot:
* 40% of Total Sales Generated Directly Thru Internet
* Jumped from #3/#4 Positions in Major Metro Market - to #1/#2 Spots
*Slashed PPC Spend $60,000/Year; Cut Nearly 100% of Traditional Advertising, Including ALL Newspaper, Used Car Liners and Radio
*58% of all Internet-Generated Calls Coming DIRECTLY thru SEO and Review Sites/Directories (540 Calls a Month)
* Leads Generated via SEO & Review Sites Cost $1.58, vs. $28 for Third-Party Leads
Background:
At Dick Hannah Honda in the metro Portland market, an intense focus on advanced SEO combined with Online Reputation Management (and, now, set for 2010, a new social media strategy), form the backbone of our marketing game plan. My goal here is not only to touch on why our dealership decided to get aggressive at the search engines and customer review sites, but how we implemented these camp...
2009 Snapshot:
* 40% of Total Sales Generated Directly Thru Internet
* Jumped from #3/#4 Positions in Major Metro Market - to #1/#2 Spots
*Slashed PPC Spend $60,000/Year; Cut Nearly 100% of Traditional Advertising, Including ALL Newspaper, Used Car Liners and Radio
*58% of all Internet-Generated Calls Coming DIRECTLY thru SEO and Review Sites/Directories (540 Calls a Month)
* Leads Generated via SEO & Review Sites Cost $1.58, vs. $28 for Third-Party Leads
Background:
At Dick Hannah Honda in the metro Portland market, an intense focus on advanced SEO combined with Online Reputation Management (and, now, set for 2010, a new social media strategy), form the backbone of our marketing game plan. My goal here is not only to touch on why our dealership decided to get aggressive at the search engines and customer review sites, but how we implemented these camp...
