Summarize your Strategy:    We were looking for a unique way to land our Fiat franchise for our market where there are only going to allow 2. We know we would have to set ourselves apart from everyone else to win the franchise so we leveraged our digital marketing platforms along with our Website and Microsites to show the ability we have to market the vehicles and Brand.       Describe how you executed your strategy: We used a few different aspects together to really get the plan to execute the right way.     We started with a base of microsites built off the PCG’s AAN technology to get the best base for search engines to start to recognize the new sites rapidly. Also, we know these sites would be scalable so as we got the franchise they would grow with it. We then started our blog technique of having our own staff content writer start writing up Fiat branded specific content to start populatin...