Time to tighten up
by on Aug 8, 2008
To continue from my last posting talking about getting back to the basics, here are some benchmarks to be looking at:
Now would be the time to strengthen the Internet department to make sure you are taking advantage of every single opportunity that you have.
There needs to be a commitment from the top to make this work. You need to know what approaches that you want to make toward the internet, what bench marks you need to set and achieve, and not just in sales but in service, parts, and F&I.
A good internal process for sales would be to track every lead, every appointment, every show, every sold, every “up” that is generated by the Internet. And use the report to manage on the items that are successes and failures..
Here are some good attainable goals for sales. First, most dealerships leads come from 50% third party, 30% dealership site, and 20% OEM. One goal would be to reverse the third party percentage to 30% and the dealership to 50%. One way to do this is to put...
Now would be the time to strengthen the Internet department to make sure you are taking advantage of every single opportunity that you have.
There needs to be a commitment from the top to make this work. You need to know what approaches that you want to make toward the internet, what bench marks you need to set and achieve, and not just in sales but in service, parts, and F&I.
A good internal process for sales would be to track every lead, every appointment, every show, every sold, every “up” that is generated by the Internet. And use the report to manage on the items that are successes and failures..
Here are some good attainable goals for sales. First, most dealerships leads come from 50% third party, 30% dealership site, and 20% OEM. One goal would be to reverse the third party percentage to 30% and the dealership to 50%. One way to do this is to put...
