[PPC, PPI, SEO, SEM can get you to the website, but then what!?]

We all know that just about every angle has been looked at or thought of when it comes to lead generation and all its guises. Many sectors of the online lead generation industry claim they have the holy grail to lead conversion. A little of this…a little of that and poof you have site visitors surfing your site.

Great. Now what!?

Just because a paid advertisement or a bunch of well written articles are placed in key areas, doesn’t mean much toward TRUE conversion. The potential lead goes to a site, but that doesn’t constitute anything beyond them clicking onto the site. It definitely doesn’t guarantee that they won’t just bounce off immediately. It’s a gamble, which is why so many companies are leery of SEO/SEM campaigns. One aspect that many sites lack is humanization. Meaning, someone goes onto the site and they have questions especially at nighttime when the business maybe closed and there is no on...

Ok so you have a website with all kinds of traffic coming to it. Now What?

We'd like to invite all of the GM’s, GSM’s, Internet Managers etc., at dealerships out there in DrivingSales.com-ville to comment on our blog to help us get a better grasp of how companies like LiveChatAgent.com and others on this forum can help you improve relations with customers and improve the perception that car dealers have with the general public. Let’s face it with all the news about dealers across the country closing, manufacturers including some big name imports having recall issues and so on, everyone is getting their butts kicked around. We would like to hear what you guys and gals in the showrooms, in the service departments, on the front lines dealing with the public are doing to win customers over to your dealership. What kinds of things are you doing or looking for someone to do for you in order to improve your levels of customer service, customer communication and so on? Is it, Better f...