Make sure you’re getting your piece of the national advertising pie What if your local TV station rep told you that for every dollar you put toward your television ad buy, they would match it with ten thousand dollars of bonus media on their dime? Would you do it? That’s exactly the kind of ”easy money” advantage OEMs offer you, the dealer.  Because OEM’s allow you to integrate their million-dollar ad campaigns into your own local marketing, you have a unique “plug and play” solution for easy profits.  You’d be crazy not to take advantage, but how do you actually get your piece of the pie? How do you know what promotions the OEM is planning, and when? How can you figure out which national campaigns are tied to your inventory?  How do you get a hold of the OEM advertising collateral you’d need to integrate into your own website? This three-part series offers a down-and-dirty guide to making align...

3 Steps to Ensure Your Dealership Digital Marketing is “Always On” (With Minimal Effort From You) No matter how busy your dealership gets, every morning when you come in, you turn on the lights, you unlock the doors, and you point your sign to the road. These are the things you simply have to do to run a business, no matter how chaotic your day job is. The same principles apply to your automotive digital marketing strategy. Your day is jam-packed, but there are a few essential tasks you must do to keep your digital marketing mojo running to sustain your presence and keep competitors from crowding in. Here are three ways to “keep your digital marketing lights on,” when you need to maintain your business presence with the absolute minimum marketing effort. 1. If you do nothing else…..make sure you are running a search campaign for the following variations: FRANCHISE BRAND + DEALER, DEALERSHIP (Chevrolet Dealer, Chevrolet Dealership) FRAN...