I want to take a look at a myth that has been a mainstream statement for years, the idea that knowledge is power. I find as I visit stores and conduct workshops across the country that I meet a lot of “know it all” sales people or worse yet negative sales people who want the customer to take all of the responsibility for not buying a car. I also want to reach out to the people that sit in training nodding their head in agreement or taking a ton of notes only to leave the concepts they learned behind as soon as they leave the session. Here’s the real deal. Unless you can convert knowledge into RESULTS you’ve got nothing! Let’s take a look at three reasons why people don’t convert knowledge into action:



1. Information overload- a common trap people fall into because it's easy to acquire knowledge, but not as fun or easy to apply that information. 


2. Negative filtering- thinks that holds people back so whenever they learn something positive, they tend to disco...