Community

Share your automotive expertise

2 Write a Blog Post

Filed in: None

By Jeremy Fischer on Oct 5, 2009

Social media thought leader, Brian Solis, recently posted on his site, PR 2.0, a survey and analysis that he conducted.  The results are pretty interesting. On every major social media network, from Facebook to Twitter to MySpace to Delicious and beyond, women far outnumber men in their participation. So for all you dealers out there who are participating in social media (yes, I still want to know; take my survey), you might want to re-think your strategy, if this is news to you. Jeremy Fischer, OneCommand Social Media Manager

You must be logged in to comment

Login Create an account

Add your comments:

   

Jeremy Fischer's Recent Posts

  • Today is my final day with OneCommand, as their social media manager. I have enjoyed my time here immensely, and the people I have worked with could n...Read post

  • Christmas is only 10 days away. But if you think that it's too late to spread some good cheer in your community; thereby building strong relationships...Read post

  • Today's Friday Fun post is provided to us from the good guys over at Autoblog.  A Chinese trucker recently lost his windshield, but due to his financ...Read post

  • The holidays are in full swing.  Bells are chiming, plans for spending time with family and friends are being made, vacations are being taken and Chr...Read post

Related Posts

  • Do Unto Others...

    There's making donations to the community. And then there's this. See what happens when a marketing and community relations strategy gets tied in with a video strategy.Read post

  • Presidents Club 2014: Most Valuable Insight Competition

    This grouping of ten-minute presentations is intended to give speakers an opportunity to reveal new data and research techniques or findings germane to the automotive industry. Kevin Root, President of Driving Sales explained that, “Research, it’s a word that’s tossed out a lot and it means a lot of different things to different people.”Read post

  • Further Changes to Twitter Interface Looking A Lot Like Facebook

    The new Twitter profile look features a header photo that spans the width of the page, appearing very similar to the Facebook cover photo. The new profile also has an in-set user photo above the bio summary, which is also similar to the design of Facebook profiles. Read post

  • Help Your Dealership Bloom with Purchase Options

    Have you ever really explained to your customers the difference between leasing and purchasing a vehicle? Do your customers really understand all their purchasing options? Are your customers opting to purchase a more economical vehicle because they don’t understand they could pay practically the same monthly payment by leasing a higher quality vehicle? Well, don’t you think it is time to explain to them the difference between buying and leasing the vehicles on your lot? Today, you’ll learn some important things to communicate to customers to help them understand their purchasing options. Driving Style Another thing consumers don’t typically think about when purchasing or leasing a vehicle is their driving style. For consumers who will drive their vehicle to work and around town on the weekends, a lease is the perfect option for them. If the consumer wants to use their vehicle for vacation trips, weekend trips, or commutes a long distance to work, they’ll probably want to opt...Read post

  • Stealing Customers From Your Competitors Showroom

    Mobile is all around us, digital technologies are changing faster than we could ever imagine, and smart marketers are faced with the task of using this to our advantage! Along with the rise of smartphone usage, GPS enabled devices and location based services, smarter apps, and our seemingly overwhelming desire to share every move publicly (Facebook, Twitter, Foursquare) has resulted in a massive amount of behavior-based-geographical-data. Let it be known, wherever there is big data in play, it’s not too long before it’s leveraged using the latest technology for marketing!Read post

  • Dealer Service & Loyalty Boost Highlights Importance of Customer Experience

    The recently released J.D. Power 2014 U.S. Customer Service Index Study produced some interesting, and very promising, results. The report concluded that customer satisfaction with dealer service has increased across the board with overall CSI increasing from an average score of 846 to 855 in luxury brands, and from 789 to 797 in mass-market brands. The study noted some especially impactful trends when it came to customers that have complimentary or prepaid maintenance programs. In mass-market brands, where complimentary maintenance programs are less common, the study found that buyers of prepaid maintenance jumped from 15% to 46% over the past 5 years. The study shows that customers are gravitating towards the convenience of worry-free maintenance costs. According to Chris Sutton, senior director of the U.S. Automotive Retail Practice at J.D. Power, “Maintenance packages – whether they’re complimentary or paid for by the owners – create a long-term relationship between the ...Read post

  • Improve Your Results with these Top 5 Best Practices for Following Up

    New month, new blog series. This is a topic that is near and dear to our hearts -- following up on leads. Sure, we deliver car buyers to you, but we that's as far as we can take it. Then we have to put these consumers into your capable hands and let your sales process take over from there. (Any sales rep will tell you that this is where the real magic happens.) We've come a long way from our humble beginnings as 1-800-CAR-LOAN in 1989, and during that time we've collected some recommendations for best practices that will give you, our dealer partner, the best results.Read post

  • Want the REAL Reasons Women Buy from their Salesperson?

    Welcome to Women’s Wednesday! Dealers who “get it” know that the key distinction in optimizing sales to women is having exceptional sales advisors who offer exceptional service. But what does that really look like? Women tell us directly through our car dealer review platform what works for them when interacting with a sales agent. Below are their top 5 reasons for buying a car from them: Trust 52.3% Being Respectful 52.1% Likeable 47.8% Knowledgeable 45.6% Understanding 40.6% These percentages add up to more than 100% because reviewers can submit multiple answers. NOTE: Coming in at 34% was the ‘price of the vehicle’. It is important, but ranks 6th overall. Clearly, connection and relationship are pivotal, outranking price. Trust: Women buy from those they trust. It’s essential to build trust – that rapport can take just a matter of minutes to create. The best way to build trust is to provide valuable and relevant information, quality guidance and advice. Be h...Read post