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As I ready my review of 34 website platforms (2009 ASMA Study) and their effectiveness for search marketing, I thought I would ask a question that has been bugging me.
As you look back on 2009, which automotive industry website vendors have truly added INNOVATIVE services or tools for car dealers to better market their businesses on the Internet.
If you care to post, please try to be specific on your experience with a specific vendor. Please explain what innovative technology was delivered in 2009 and how you benefitted.
I need to hear from the field of active automotive professionals on exactly what game changing software and/or tools have allowed dealers to improve their effectiveness online for sales, service and parts.
I want to be very careful on how to properly describe the many changes in the automotive industry for my study. Vendors don’t need to pitch their own services please. Your input is appreciated.
If you need to send a note directly, you can send it to: brian@paschconsulting.com
Tags: automotive innovations, automotive marketing, search marketing car dealers
[...] This post was mentioned on Twitter by DrivingSales - Jared, Brian Pasch. Brian Pasch said: Speak up. If you are in to automotive industry..tell me who your innovator champion is! http://bit.ly/F31Ic [...]
OK..looks like no one thinks any vendors did anything great in 2009. I;ll go back to sleep now.
We did a lot of awesome stuff, but you don’t want to hear it directly from us